The India candles market size reached USD 343.20 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 535.62 Million by 2033, exhibiting a growth rate (CAGR) of 5.07% during 2025-2033. The market is expanding due to rising demand for aromatherapy, decorative and ecofriendly candles. Growth in online retail, premium handcrafted products and sustainable wax alternatives is driving market growth across the country.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 343.20 Million |
Market Forecast in 2033 | USD 535.62 Million |
Market Growth Rate 2025-2033 | 5.07% |
Expansion of Online Retail and E-Commerce
The expansion of online retail and e-commerce is significantly transforming the India candles market providing consumers with a wide range of customizable, artisanal and premium candles. According to the data published by IBEF, India's e-commerce market is projected to reach US$ 325 billion by 2030 fueled by 500 million shoppers. The sector achieved US$ 60 billion in FY23 with a 22% increase. B2B e-commerce could hit US$ 200 billion by 2030. The increasing preference for online shopping, along with the convenience of doorstep delivery, seasonal discounts and direct-to-consumer (D2C) brand expansions, is driving higher candle sales across digital platforms. These factors are contributing to the India candles market share as brands leverage e-commerce to reach a broader consumer base and offer personalized products. Digital platforms offer a seamless shopping experience allowing customers to explore diverse designs, fragrances and wax types including soy, beeswax and coconut wax candles. The rise of D2C (Direct-to-Consumer) brands and independent artisans on platforms like Amazon, Flipkart and Instagram has fueled the growth of handcrafted, decorative and personalized candles. Ecommerce enables manufacturers to offer limited-edition, seasonal and themed candles tailored for festivals, weddings and gifting purposes. Competitive pricing, bulk discounts and doorstep delivery enhance consumer accessibility. AI-driven recommendations, influencer marketing and social media promotions further boost online candle sales. With growing internet penetration and digital payment adoption ecommerce continues to be a key driver of India candles market growth.
Growth of Eco-Friendly and Sustainable Candles
The Indian candles market is witnessing a surge in demand for ecofriendly and sustainable candles driven by rising environmental consciousness and consumer preference for natural and non-toxic alternatives. Soy wax, beeswax and coconut wax candles are gaining popularity due to their clean-burning properties, longer lifespan and biodegradability. Consumers are actively shifting away from paraffin-based candles which emit harmful pollutants toward organic and chemical-free options. Leading brands and independent artisans are innovating with zero-waste packaging, lead-free cotton wicks and cruelty-free production methods. For instance, in November 2024, Aurawick a luxury brand known for handmade candles sold out its entire collection within 48 hours of launch. Crafted from ecofriendly materials and featuring reusable bar-quality glassware these candles merge elegance with sustainability. Demand reflects a growing interest in high-quality unique home decor items, prompting plans for stock replenishment. The trend is further supported by the growing popularity of aromatherapy, wellness products and handmade artisanal candles. With increasing awareness and regulatory support for sustainable products the market for ecofriendly candles in India is expected to expand significantly in the coming years. These factors, including consumer demand for natural alternatives, innovation in sustainable packaging, and the rise of premium handcrafted candles, are creating a positive India candles market outlook driving growth and new opportunities in the sector.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, wax type and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes votive, container candles, pillars, tapers and others.
Wax Type Insights:
A detailed breakup and analysis of the market based on the wax type have also been provided in the report. This includes paraffin, soy wax, beeswax, palm wax and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | Votive, Container Candles, Pillars, Tapers, Others |
Wax Types Covered | Paraffin, Soy Wax, Beeswax, Palm Wax, Others |
Distribution Channels Covered | Offline, Online |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: