India Cakes and Pastries Market

India Cakes and Pastries Market Overview:

The India cakes and pastries market size reached USD 4.80 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.43 Billion by 2033, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033. The market is driven by increasing consumer demand for premium quality, customized goods, the growth of quick commerce and online platforms, and a growing trend towards healthier, functional bakery products accommodating various dietary needs.

India Cakes and Pastries Market Trends:

Rising Demand for Premium and Gourmet Offerings

The India cakes and pastries market is experiencing a major trend towards premium and gourmet products. Consumers are favoring high-quality desserts produced using superior ingredients like Belgian chocolate, organic flour, rare fruits, and natural flavorings. Hand-decorated cakes with handcrafted ornaments, elaborate designs, and personalized flavors are in demand, particularly for occasions such as weddings, birthdays, and company events. In addition, the emerging café culture in city centers has spurred the demand for gourmet pastries, with customers paying a premium for attractive and distinctive flavor profiles. International dessert trends, like French entremets and Japanese cheesecakes, are also influencing the market. Social media has also contributed to this trend, with Instagram-perfect desserts serving as a primary purchase driver. As disposable income increases, the consumer is willing to splurge, generating an increased high-end market demand for bakery foods.

Expansion of Online and Quick Commerce Channels

The sudden evolution of online and fast commerce websites is revolutionizing the manner of cake and pastry buying in India. With rising smartphone penetration and digital payments, more customers are turning towards online bakeries and food ordering applications to order personalized cakes and sweets for celebrations or day-to-day indulgence. Cloud kitchens and direct-to-consumer (D2C) brands are riding this wave by providing freshly baked, customized products with same-day or express delivery. For example, in March 2024, Cargill launched its NatureFresh Professional chocolate range at AAHAR 2024, including block chocolates, cocoa powder, and chocolate chips, which are customized for Indian bakery consumers with enhanced flavor and texture. Furthermore, the growth of quick commerce platforms has further fueled this trend, enabling customers to receive cakes and pastries delivered in minutes from nearby bakeries and supermarkets. Online stores are also using artificial intelligence (AI) based recommendations and personalized promotions to make the shopping experience better. It should further increase, based on this trend, driven by convenience, range, and aggressive pricing motivating greater numbers of shoppers to their bakeries in cyberspace.

Growth of Health-Conscious and Functional Baked Goods

Health-conscious Indian consumers are increasingly searching for bakery foods that fit into their dietary style and wellness ambitions. For instance, in December 2024, Artinci experienced an uptick in demand for sugar-free desserts such as cakes and cookies, driven by its Shark Tank India Season 3 stint and increasing health-conscious consumer behavior. Moreover, this has resulted in demand for cakes and pastries using healthier ingredients such as wholegrains, natural sweeteners honey and jaggery, and plant-based foods. Bakeries are introducing gluten-free, sugar-free, and high-protein versions now to meet customers with special requirements, including fitness buffs and diabetics. Moreover, ingredients such as superfoods, protein-containing ingredients, and probiotics are being introduced into bakery foods to make them healthier. Greater awareness of lactose intolerance, coupled with increasing popularity of veganism, is also driving sales for dairy-free and egg-free versions. As consumers become increasingly label-aware, clean-label products that do not contain artificial preservatives and additives are increasingly popular. The trend is set to grow as consumers want to indulge without losing out on health.

India Cakes and Pastries Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product, type, sector, distribution channel.

Product Insights:

• Artisanal Bakery Products
• In-store Bakery Products

The report has provided a detailed breakup and analysis of the market based on the product. This includes artisanal bakery products and in-store bakery products.

Type Insights:

• Cakes
• Frozen Cakes and Pastries
• Pastries
• Sweet Pies

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes cakes, frozen cakes and pastries, pastries, and sweet pies.

Sector Insights:

• Food Service
• Retail

The report has provided a detailed breakup and analysis of the market based on the sector. This includes food service and retail.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialist Retailers
• Artisanal Bakeries
• Online Retailers
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, specialist retailers, artisanal bakeries, online retailers, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Cakes and Pastries Market News:

• In September 2023, General Mills India doubled the capacity of Pillsbury production to satisfy increased demand in the country's booming baking business. The strategic move will boost supply chain effectiveness, enhance market foothold, and serve to enhance consumer preference for quality baking items in the nation.

India Cakes and Pastries Market Report Coverage:

Key Questions Answered in This Report:

• How has the India cakes and pastries market performed so far and how will it perform in the coming years?
• What is the breakup of the India cakes and pastries market on the basis of product?
• What is the breakup of the India cakes and pastries market on the basis of type?
• What is the breakup of the India cakes and pastries market on the basis of sector?
• What is the breakup of the India cakes and pastries market on the basis of distribution channel?
• What is the breakup of the India cakes and pastries market on the basis of region?
• What are the various stages in the value chain of the India cakes and pastries market? 
• What are the key driving factors and challenges in the India cakes and pastries?
• What is the structure of the India cakes and pastries market and who are the key players?
• What is the degree of competition in the India cakes and pastries market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India cakes and pastries market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India cakes and pastries market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India cakes and pastries industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.