India Beauty and Personal Care Market

India Beauty and Personal Care Market Size and Share:

The India beauty and personal care market size was valued at USD 28 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 48.3 Billion by 2033, exhibiting a CAGR of 5.60% during 2025-2033.  West and Central India currently dominate the market, holding a significant market share in 2024. The availability of a diversified product range, rising demand for natural and organic products, and the growing penetration of e-commerce platforms represent some of the key factors increasing the India beauty and personal care market share.

The proliferation of smartphones and internet access has empowered consumers to explore and purchase a wide range of beauty products online is boosting the market expansion. E-commerce platforms have made it easier for both international and local brands to reach a broader audience. For instance, in July 2024, BEAUTY&YOU India's third edition was announced by The Estée Lauder Companies. BEAUTY&YOU India, which was founded by ELC's New Incubation Ventures ("NIV") and debuted in collaboration with NYKAA, India's most popular beauty and lifestyle shop, is still dedicated to finding, showcasing, and advancing the upcoming wave of beauty brands with an Indian focus. Through a competitive application procedure, the initiative will encourage entrepreneurs, innovators, and creators with an emphasis on India. Prospective applicants can apply online at www.beautyandyouawards.com from July 16, 2024, to August 29, 2024.

The India beauty and personal care market growth is also driven by economic growth and urbanization have increased disposable incomes, especially in urban centers like Mumbai, Pune, and Ahmedabad. This financial uplift enables consumers to invest more in beauty and personal care products, fueling market expansion. For instance, in November 2023, Hones Consumer Limited intends to launch additional brands in the personal care and cosmetics sector. Varun Alagh, the CEO, made the announcement. As typical spending rises in tandem with income levels, Honasa, which now owns six brands in the beauty and personal care sector, including Mamaearth and The Derma Co., intends to fill further voids in the market. There's a growing inclination towards products rooted in traditional Indian medicine, such as Ayurveda. Consumers are seeking natural, organic, and chemical-free products, leading to the rise of brands that cater to these preferences.

India Beauty and Personal Care Market Trends

Rising Disposable Income and Urbanization

As India’s middle class expands and disposable incomes grow, consumers are spending more on self-care and grooming. Urbanization has increased exposure to global trends and enhanced access to premium beauty products. People in metro cities and Tier 2 and 3 towns are showing a rising preference for branded personal care items. The aspirational lifestyle and higher awareness around appearance contribute to the surge in demand for skincare, cosmetics, and haircare products. The urban youth are driving demand for both essential and luxury beauty items, boosting overall market growth. For instance, in November 2023, Reliance Beauty & Personal Care Limited, a division of Reliance Retail Ventures Limited (RRVL), partnered with Sephora to expand its footprint in the upscale beauty industry in India. Through the arrangement, RRVL is granted the sole authority to expand and improve Sephora's reach throughout India.

Digital Penetration and E-Commerce Growth

The rapid expansion of e-commerce platforms and digital marketing has transformed how beauty products are discovered and purchased in India. Online platforms like Amazon, Flipkart, and Nykaa offer a wide range of domestic and international brands, often with personalized recommendations. Social media influencers and beauty content creators have also significantly impacted consumer choices. The convenience of home delivery, virtual try-on tools, and frequent online discounts further boost online sales. According to the India beauty and personal care market forecast, digital access has especially empowered consumers in smaller cities to access premium products, thus accelerating growth across urban and rural markets alike. For instance, in January 2025, the international beauty brand NARS Cosmetics, which photographer and makeup artist François Nars established, is extending its retail reach in India through its debut on Nykaa, the top beauty and lifestyle marketplace in the nation. NARS goods are being sold online and in a few Nykaa stores in India as of January 10, 2025. By using both online and offline retail channels, this calculated effort seeks to increase Indian consumers' access to NARS' product assortment.

Expanding Male Grooming and Youth Segments

Men in India are increasingly adopting grooming products beyond basics like shaving creams and deodorants, with rising demand for skincare, hair styling, and beard care products. Simultaneously, the youth segment, influenced by celebrities and social media trends, seeks aspirational and specialized beauty products. Brands are targeting these demographics with tailored marketing and gender-specific product lines. The availability of affordable grooming solutions for young and male consumers has significantly expanded the customer base, which is further creating a positive impact on the India beauty and personal care market outlook. As gender norms evolve and self-care becomes more normalized, the demand for beauty and personal care products across genders and age groups continues to grow. For instance, in April 2025, Joy Personal Care, an Indian skincare company owned by RSH Global, partnered with the Kolkata Knight Riders (KKR) for the fourth year in a row with the introduction of a new campaign. Using the IPL's enormous audience to start important discussions, the ad seeks to dispel cultural preconceptions about masculinity and self-care. The campaign encourages guys to embrace skincare without trepidation as part of their everyday regimen.

India Beauty and Personal Care Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India beauty and personal care market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type, product, and distribution channel.

Analysis by Type:

• Vegan
• Organic
• Inorganic

Inorganic stands as the largest type in 2024 due to its affordability, longer shelf life, and immediate effectiveness. These products, often mass-produced, cater to a broad consumer base seeking cost-effective solutions. Their widespread availability across various retail channels, including convenience stores and online platforms, enhances accessibility. Additionally, inorganic products often deliver quicker results, appealing to consumers desiring instant improvements in appearance. The combination of cost-effectiveness, durability, and rapid efficacy positions inorganic products as a dominant choice among Indian consumers, sustaining their leading market share despite the growing interest in organic and natural alternatives.

 Analysis by Product:

• Skincare/Sun Care
• Hair Care 
• Makeup and Color Cosmetic Products 
• Deodorants/Fragrances 
• Others

Skincare/sun care leads the market due to increasing consumer awareness about skin health and appearance. Growing concerns over pollution, UV exposure, and aging have led to higher demand for specialized products like sunscreens, moisturizers, and anti-aging creams. Urbanization, rising disposable incomes, and wider product availability across online and offline channels also contribute to growth. Additionally, social media influence and celebrity endorsements shape consumer preferences, particularly among younger demographics. The introduction of region-specific formulations and natural or Ayurvedic ingredients further drives demand, making skincare the most prominent segment in the market.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Stores
• Others

Convenience stores lead the market with due to their widespread accessibility and consumer preference for quick, in-person purchases. These stores, including traditional kirana shops, are deeply integrated into daily life across urban and rural areas, offering a range of beauty products for immediate use. Their strategic locations near residential neighborhoods and transportation hubs make them convenient for consumers seeking everyday items. Additionally, convenience stores often provide personalized service and immediate product availability, which enhances customer satisfaction and loyalty. This combination of accessibility, convenience, and personalized service positions convenience stores as a dominant distribution channel in the Indian beauty and personal care sector.

Regional Analysis:

• North India
• West and Central India
• South India
• East India

In 2024, West and Central India accounted for the largest market share of xx%. The India beauty and personal care market demand in the West and Central regions is driven by a combination of socioeconomic and cultural factors. Increasing disposable income and rapid urbanization in cities like Mumbai, Pune, and Ahmedabad are leading to greater spending on premium beauty products. E-commerce and digital media have expanded consumer access to a wide variety of brands and tutorials, influencing purchasing decisions. There's also a growing shift toward natural, ayurvedic, and organic products, reflecting consumer preference for sustainable and chemical-free alternatives. Additionally, social media, influencer campaigns, and celebrity endorsements have significantly boosted brand visibility and consumer engagement. These trends together are transforming the beauty landscape in West and Central India, making it one of the fastest-growing regional markets.

Competitive Landscape:

The market for beauty and personal care in India is highly competitive, with a mix of international and domestic players vying for market share. Major companies like Hindustan Unilever, Procter & Gamble, L’Oréal, and Dabur dominate various segments, from skincare and haircare to cosmetics and hygiene products. Startups and D2C brands such as Mamaearth, WOW Skin Science, and Plum are gaining traction by targeting millennial and Gen Z consumers through digital platforms. The market is witnessing frequent product innovations, clean beauty trends, and aggressive marketing strategies. Regional brands are also expanding their presence, leveraging local preferences and Ayurveda-based solutions. E-commerce and retail presence play a crucial role in shaping the competitive dynamics.

The report provides a comprehensive analysis of the competitive landscape in the India beauty and personal care market with detailed profiles of all major companies, including:

• Avon Products Inc. (Natura & Co)
• Beiersdorf AG
• Colgate-Palmolive Company
• Coty Inc.
• Kao Corporation
• L’occitane International S.A.
• L'Oréal S.A
• Procter & Gamble
• Revlon Inc.
• The Estée Lauder Companies Inc.
• Unilever plc

Latest News and Developments:

• April 2025: Tira by Reliance Retail expanded its offerings beyond beauty with the launch of a lifestyle collection. The new range, which includes hydration accessories like tumblers and sipper bottles, aims to integrate functional products into consumers' daily routines.
• March 2025: Antithesis raised INR 5 crore in a pre-seed funding round co-led by Rukam Capital and V3 Ventures to expand its presence in the beauty and personal care sector. The company will reportedly allocate the funds toward product development, market expansion, distribution, and research initiatives.
• March 2025: Estée Lauder Companies formed a strategic partnership with Startup India to support Indian beauty and personal care entrepreneurs through its expanded Beauty & You initiative. The collaboration aims to tap into India’s dynamic start-up ecosystem, with a focus on empowering women founders and driving innovation in the prestige beauty segment.
• February 2025: Birla Cosmetics Pvt Ltd (BCPL) entered India’s beauty and personal care market, planning to introduce a range of makeup and fragrance products in 2025. Its first product line, LOVETC, includes premium color cosmetics, such as lipsticks, eyeliners, and mascaras, made in India for both domestic and global markets.

India Beauty and Personal Care Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India beauty and personal care market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India beauty and personal care market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India beauty and personal care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.