Bathroom Accessories Market in India

India Bathroom Accessories Market Size, Share, Trends and Forecast by Product, Application, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30245

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India Bathroom Accessories Market Overview:

The India bathroom accessories market size reached USD 0.80 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.11 Billion by 2033, exhibiting a growth rate (CAGR) of 11.30% during 2025-2033. The market is experiencing steady growth, driven by rising urbanization, increasing disposable income and growing consumer preference for modern and smart sanitary solutions. Innovations in automation, water-saving technologies, and premium aesthetics are also contributing positively to the India bathroom accessories market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 0.80 Billion
Market Forecast in 2033	USD 2.11 Billion
Market Growth Rate 2025-2033	11.30%

India Bathroom Accessories Market Trends:

The India bathroom accessories market is witnessing a surge in demand for smart and sensor-based accessories driven by increasing consumer preference for hygienic and hands-free solutions. With rising awareness of health and safety especially post-pandemic products like touchless faucets, automatic soap dispensers and sensor-based towel racks are gaining traction. For instance, in September 2024, Hindware Italian Collection launched the Automate Imperial Smart Toilet featuring a sleek design and advanced technology. Key features include an automatic lid, self-cleaning mechanism, oscillating water spray and customizable settings. With a hands-free flush option and heated seats, it promises enhanced hygiene and comfort for users. These accessories reduce the risk of cross-contamination and improve convenience making them popular in both residential and commercial spaces such as hotels, malls and corporate offices. Technological advancements have enabled energy-efficient and water-saving features aligning with sustainability trends. Brands are introducing motion-sensing taps with controlled water flow, infrared-based soap dispensers and smart mirrors with embedded LED and defogging technology. The growth of smart homes and luxury bathroom trends is further accelerating demand. Ecommerce platforms and organized retail are boosting accessibility making sensor-based accessories an emerging premium segment, thereby creating a positive India bathroom accessories market outlook.

E-Commerce Expansion

The bathroom accessories market in India is witnessing considerable expansion largely fueled by the growth of e-commerce sales. According to the data published by IBEF, India's e-commerce sector is set to reach US$ 325 billion by 2030 growing at a 27% CAGR. The market achieved US$ 14 billion in GMV during the 2024 festive season and Flipkart recorded US$ 60 billion in FY 2023 with Google investing US$ 350 million for digital expansion. These developments are significantly contributing to the growth of the India bathroom accessories market share as increasing online accessibility drives consumer demand for premium and diverse product offerings. Online platforms provide consumers with a wide range of options from basic fixtures to high-end fittings catering to different preferences and budgets. The appeal of competitive pricing combined with the convenience of home delivery has made shopping online increasingly popular. Ecommerce sites also offer comprehensive product descriptions, customer feedback and tools for virtual visualization helping consumers make well-informed purchasing choices. The rise of digital payment methods and enhanced logistics networks are supporting this trend allowing for smooth transactions and prompt deliveries. Consequently, both established brands and newcomers are utilizing online channels to engage a larger audience driving the market's vibrant growth.

India Bathroom Accessories Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product and application.

Product Insights:

Towel Rack/Ring
Hook
Paper Holder
Grab Bars
Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes towel rack/ring, hook, paper holder, grab bars and others.

Application Insights:

Commercial
Residential

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes commercial and residential.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Bathroom Accessories Market News:

In November 2024, Ruhe announced its plans to expand its presence across India with the launch of Exclusive Experience Centres for sanitaryware, bath and kitchen fittings. These centers provide a hands-on shopping experience, personalized assistance, and a comprehensive product range. Customers can enjoy exclusive offers while accessing premium quality and innovation in their local markets.
In October 2023, an affiliate of the well-known international private equity firm Warburg Pincus, which specializes in growth investing, Canyon Trail Investments B.V., has purchased the majority of Watertec India Private Limited ("Watertec" or "Company"). With this investment, the company will be able to increase its geographic reach to other countries, improve its brand equity, strengthen its leadership position in the polymer-bath fittings industry, and provide superior customer and channel partner service.

India Bathroom Accessories Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Application Region
Products Covered	Towel Rack/Ring, Hook, Paper Holder, Grab Bars, Others
Applications Covered	Commercial, Residential
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India bathroom accessories market performed so far and how will it perform in the coming years?
What is the breakup of the India bathroom accessories market on the basis of product?
What is the breakup of the India bathroom accessories market on the basis of application?
What is the breakup of the India bathroom accessories market on the basis of region?
What are the various stages in the value chain of the India bathroom accessories market?
What are the key driving factors and challenges in the India bathroom accessories market?
What is the structure of the India bathroom accessories market and who are the key players?
What is the degree of competition in the India bathroom accessories market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India bathroom accessories market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India bathroom accessories market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India bathroom accessories industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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