The India basmati rice market size reached INR 490.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 533.6 Billion by 2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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INR 490.5 Billion |
Market Forecast in 2032
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INR 533.6 Billion |
Basmati rice refers to a unique species of long grain aromatic rice originating in the Indian subcontinent. It is commonly available in white and brown varieties and has a floral aroma and a nutty flavor. Additionally, basmati rice is rich in vitamins, fibers, zinc, copper, calcium, magnesium, potassium, carbohydrates, etc., and contains lower amounts of sodium. Owing to the presence of these nutrients and its distinct taste, basmati rice is utilized as a primary ingredient in the preparation of a vast array of rice-based dishes across India.
The growing consumer preferences for long-grain specialty rice variants owing to their superior characteristics in terms of quality, aroma, and flavor are primarily driving the India basmati rice market. Moreover, the rising consumption of brown basmati rice due to its low-fat content and high nutritional value is acting as another significant growth-inducing factor. In addition to this, the increasing adoption of basmati rice in the food and beverage sector for the preparation of various traditional Indian cuisines, such as biryani, desserts, pilafs, etc., is also fueling the market growth. Furthermore, the escalating export demand for basmati rice in different parts of the world, especially in the Middle East region, is creating a positive outlook for the market in India. In line with this, the introduction of favorable trade policies and licensing procedures for agricultural exports is propelling the Indian market for basmati rice. Moreover, the Government of India is also launching several initiatives for boosting domestic production and enhancing the storage capacity of basmati rice, thereby further bolstering the regional market. For instance, the Agricultural and Processed Food Products Export Development Authority (APEDA) and Basmati Export Development Foundation (BEDF) have collaborated to sensitize the farmers and assist the state governments in improving basmati rice cultivation. Besides this, various leading key players are adopting innovative packaging solutions in the form of small-size and affordable packets and zip-lock and flexible pouches for convenient usage, which is also augmenting the product demand. Furthermore, the elevating utilization of advanced technologies and farm management practices for the production and post-harvest handling of basmati rice is anticipated to drive the India basmati rice market over the forecast period.
IMARC Group provides an analysis of the key trends in each sub-segment of the India basmati rice market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on type of rice, pack size and distribution channel.
Breakup by Type of Rice:
Breakup by Pack Size:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | INR Billion |
Segment Coverage | Type of Rice, Pack Size, Distribution Channel, Region |
Region Covered | North India, West and Central India, South India, East India |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The rising consumer preference for basmati rice for preparing rice-based dishes, as it is rich in vitamins, fibers, zinc, copper, etc., and provides distinct taste, is primarily driving the India basmati rice market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of basmati rice across the nation.
Based on the type of rice, the India basmati rice market has been divided into parboiled and raw, where parboiled currently exhibits a clear dominance in the market.
Based on the distribution channel, the India basmati rice market can be bifurcated into offline stores and online stores. Currently, offline stores currently account for the majority of the total market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India basmati rice market.