India Basmati Rice Market Size, Share, Price Trends, 2033

India Basmati Rice Market Report by Type of Rice (Parboiled, Raw), Pack Size (Retail Packaging, Institutional Packaging), Distribution Channel (Offline Stores, Online Stores), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A6156

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Market Overview:

The India basmati rice market size reached INR 495.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 537.0 Billion by 2033.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	INR 495.0 Billion
Market Forecast in 2033	INR 537.0 Billion

Basmati rice refers to a unique species of long grain aromatic rice originating in the Indian subcontinent. It is commonly available in white and brown varieties and has a floral aroma and a nutty flavor. Additionally, basmati rice is rich in vitamins, fibers, zinc, copper, calcium, magnesium, potassium, carbohydrates, etc., and contains lower amounts of sodium. Owing to the presence of these nutrients and its distinct taste, basmati rice is utilized as a primary ingredient in the preparation of a vast array of rice-based dishes across India.

India Basmati Rice Market Trends:

The growing consumer preferences for long-grain specialty rice variants owing to their superior characteristics in terms of quality, aroma, and flavor are primarily driving the India basmati rice market. Moreover, the rising consumption of brown basmati rice due to its low-fat content and high nutritional value is acting as another significant growth-inducing factor. In addition to this, the increasing adoption of basmati rice in the food and beverage sector for the preparation of various traditional Indian cuisines, such as biryani, desserts, pilafs, etc., is also fueling the market growth. Furthermore, the escalating export demand for basmati rice in different parts of the world, especially in the Middle East region, is creating a positive outlook for the market in India. In line with this, the introduction of favorable trade policies and licensing procedures for agricultural exports is propelling the Indian market for basmati rice. Moreover, the Government of India is also launching several initiatives for boosting domestic production and enhancing the storage capacity of basmati rice, thereby further bolstering the regional market. For instance, the Agricultural and Processed Food Products Export Development Authority (APEDA) and Basmati Export Development Foundation (BEDF) have collaborated to sensitize the farmers and assist the state governments in improving basmati rice cultivation. Besides this, various leading key players are adopting innovative packaging solutions in the form of small-size and affordable packets and zip-lock and flexible pouches for convenient usage, which is also augmenting the product demand. Furthermore, the elevating utilization of advanced technologies and farm management practices for the production and post-harvest handling of basmati rice is anticipated to drive the India basmati rice market over the forecast period.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India basmati rice market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on type of rice, pack size and distribution channel.

Breakup by Type of Rice:

India Basmati Rice Market

Parboiled
Raw

Breakup by Pack Size:

Retail Packaging
Institutional Packaging

Breakup by Distribution Channel:

Offline Stores
Online Stores

Breakup by Region:

North India
West and Central India
South India
East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	INR Billion
Segment Coverage	Type of Rice, Pack Size, Distribution Channel, Region
Region Covered	North India, West and Central India, South India, East India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The rising consumer preference for basmati rice for preparing rice-based dishes, as it is rich in vitamins, fibers, zinc, copper, etc., and provides distinct taste, is primarily driving the India basmati rice market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of basmati rice across the nation.

Based on the type of rice, the India basmati rice market has been divided into parboiled and raw, where parboiled currently exhibits a clear dominance in the market.

Based on the distribution channel, the India basmati rice market can be bifurcated into offline stores and online stores. Currently, offline stores currently account for the majority of the total market share.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India basmati rice market.

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