India Automation Testing Market Size, Forecast

India Automation Testing Market Report by Component (Testing Solutions, Services), Endpoint Interface (Web, Mobile, Desktop, Embedded Software), Enterprise Size (Small and Medium-sized Enterprises, Large Enterprises), End User (IT and Telecommunication, BFSI, Healthcare, Retail, Transportation and Logistics, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A21487

Buy Now New Year Sale

Market Overview:

India automation testing market size reached USD 1.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 13.9 Million by 2033, exhibiting a growth rate (CAGR) of 14.06% during 2025-2033. The increasing demand for automation, which allows for comprehensive testing of applications, covering a wide range of scenarios, browsers, devices, and operating systems, is driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.3 Million
Market Forecast in 2033	USD 13.9 Million
Market Growth Rate 2025-2033	14.06%

Automation testing is a software testing technique that utilizes specialized tools and scripts to execute pre-defined test cases, replacing manual testing processes. This approach streamlines the testing lifecycle by automating repetitive and time-consuming tasks, ensuring efficiency, accuracy, and faster feedback. Automation testing is particularly valuable in large-scale and complex software projects, where the volume of test cases can be overwhelming for manual testing alone. It enhances test coverage, allowing for the identification of defects and performance issues early in the development cycle. By reducing human intervention, automation testing minimizes the risk of errors and enhances the overall reliability of the testing process. Additionally, it facilitates continuous integration and delivery, enabling agile development practices. As technology advances, the adoption of automation testing continues to grow, enabling organizations to achieve faster time-to-market, improved software quality, and enhanced overall productivity.

India Automation Testing Market Trends:

The automation testing market in India is experiencing robust growth, driven by various factors that underscore the increasing significance of automated testing solutions. Firstly, the escalating demand for faster and more efficient software development processes is a pivotal factor propelling the market forward. As organizations strive to meet tight deadlines and deliver high-quality products, the need for automation testing becomes paramount. Moreover, in conjunction with the continuous integration and continuous deployment (CI/CD) practices, automation testing emerges as a linchpin for ensuring rapid and reliable code deployment. Additionally, the escalating complexity of software applications and the need for comprehensive test coverage fuel the adoption of automation testing tools. In this context, connectors such as Selenium and Appium play a pivotal role, seamlessly integrating with diverse environments and facilitating cross-browser and cross-platform testing. Furthermore, the industry's shift towards agile and DevOps methodologies further amplifies the demand for automation testing, as it aligns with the iterative and collaborative nature of these approaches. In essence, the convergence of these drivers not only accelerates the automation testing market but also underscores its indispensable role in the contemporary software development landscape.

India Automation Testing Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, endpoint interface, enterprise size, and end user.

Component Insights:

Testing Solutions
- Functional Testing
- API Testing
- Security Testing
- Compliance Testing
- Usability Testing
- Others
Services
- Professional Services
- Managed Service

The report has provided a detailed breakup and analysis of the market based on the component This includes testing solutions (functional testing, API testing, security testing, compliance testing, usability testing, and others) and services (professional services and managed service).

Endpoint Interface Insights:

Web
Mobile
Desktop
Embedded Software

A detailed breakup and analysis of the market based on the endpoint interface have also been provided in the report. This includes web, mobile, desktop, and embedded software.

Enterprise Size Insights:

Small and Medium-sized Enterprises
Large Enterprises

The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes small and medium-sized enterprises and large enterprises.

End User Insights:

IT and Telecommunication
BFSI
Healthcare
Retail
Transportation and Logistics
Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes IT and telecommunication, BFSI, healthcare, retail, transportation and logistics, and others.

Regional Insights:

North India
West and Central India
South India
East and Northeast India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East and Northeast India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Automation Testing Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Component Endpoint Interface Enterprise Size End User Region
Components Covered	Testing Solutions: Functional Testing, API Testing, Security Testing, Compliance Testing, Usability Testing, Others Services: Professional Services, Managed Service
Endpoint Interfaces Covered	Web, Mobile, Desktop, Embedded Software
Enterprise Sizes Covered	Small and Medium-sized Enterprises, Large Enterprises
End Users Covered	IT and Telecommunication, BFSI, Healthcare, Retail, Transportation and Logistics, Others
Regions Covered	North India, West and Central India, South India, East and Northeast India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India automation testing market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the India automation testing market?
What is the breakup of the India automation testing market on the basis of component?
What is the breakup of the India automation testing market on the basis of endpoint interface?
What is the breakup of the India automation testing market on the basis of enterprise size?
What is the breakup of the India automation testing market on the basis of end user?
What are the various stages in the value chain of the India automation testing market?
What are the key driving factors and challenges in the India automation testing?
What is the structure of the India automation testing market and who are the key players?
What is the degree of competition in the India automation testing market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India automation testing market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India automation testing market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India automation testing industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.