India Audiobooks Market

India Audiobooks Market Size and Share: 

The India audiobooks market size reached USD 307.35 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,537.65 Million by 2033, exhibiting a growth rate (CAGR) of 24.32% during 2025-2033. The growth of India audiobook market is because of the increasing smartphone and internet penetration, rising focus on regional language content, and initiatives for accessibility, which collectively broaden the audience and enhance the appeal of audiobooks across diverse communities.

India Audiobooks Market Trends:

Increasing Smartphone and Internet Penetration

The widespread adoption of smartphones and affordable internet in India plays a pivotal role in supporting the audiobooks market growth in the country. As more individuals gain access to high-speed internet and advanced mobile devices, the convenience of listening to audiobooks anytime and anywhere becomes more appealing. According to the India Brand Equity Foundation (IBEF), by June 2023, the count of internet connections in India rose substantially to 895 million, fueled by the ‘Digital India’ initiative. Approximately 55% of all internet connections were located in urban regions, with wireless connections comprising 97% of those. The smartphone base has risen considerably and is projected to hit 1.1 billion by 2025. As mobile applications and streaming services provide easy access to audiobooks, users are progressively turning to digital audio material. This trend is further supported by the accessibility of numerous regional languages and genre-specific material, enabling individuals from diverse regions of the country to enjoy audiobooks that align with their cultural and linguistic tastes.

Growing Focus on Regional and Vernacular Content

A major factor propelling the audiobooks market in India is the increasing accessibility of content in local and vernacular languages. As the country is home to a vast array of languages and dialects, there is a rise in demand for audiobooks in native languages such as Hindi, Tamil, Bengali, Marathi, and others. This trend is resulting in a broader audience, as people favor content that aligns with their cultural and linguistic identities. By broadening audiobook selections in various regional languages, businesses are accessing a bigger market, fostering growth, and making audiobooks more inclusive and attractive to different Indian audiences. For instance, in April 2024, Kuku FM acquired the audiobook rights to Fawaz Jaleel's bestselling thriller Nobody Likes an Outsider in Hindi, Tamil, and Malayalam. The novel, part of the Yohan Tytler murder mystery series, will reach a wider audience in regional languages, expanding beyond tier-1 and tier-2 cities.

Inclusive Content Initiatives

The increasing focus on accessibility and inclusion is a vital factor contributing to the growth of the market. In 2024, EY India partnered with the National Association for the Blind (NAB) to create more than 600 audiobooks for users with visual impairments. This initiative, part of EY Ripples, encompassed over 40,000 pages and engaged more than 100,000 people nationwide. The emphasis was on producing personal growth and educational resources designed for the requirements of visually impaired audiences. Initiatives like this are motivating additional platforms to invest in accessible formats and broaden their content collections to feature socially significant material. The shift also aligns with wider digital inclusion objectives, promoting audiobooks as valuable educational resources for various user demographics. As nonprofit organizations (NGOs) and corporate social responsibility (CSR) initiatives keep backing audiobook production, they are also contributing to the normalization of audio content consumption in emerging communities. This aids in sustained user expansion, especially in the education and self-improvement areas, enhancing the overall market outlook.

India Audiobooks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on genre, format, device, and distribution channel.

Genre Insights:

• Fiction
• Non-Fiction

The report has provided a detailed breakup and analysis of the market based on the genre. This includes fiction and non-fiction.

Format Insights:

• Abridged
• Unabridged

A detailed breakup and analysis of the market based on the format have also been provided in the report. This includes abridged and unabridged.

Device Insights:

• Laptop and Tablet
• Personal Digital Assistants
• Smartphones

The report has provided a detailed breakup and analysis of the market based on the device. This includes laptop and tablet, personal digital assistants, and smartphones.

Distribution Channel Insights:

• One-Time Download
• Subscription

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes one-time download and subscription.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Audiobooks Market News:

• In February 2025, KRAFTON India partnered with KukuFM to launch BGMI: Lone Survivor, the first-ever audiobook adaptation of the BGMI video game. The audiobook follows the story of Carlo, a survivor on the island of Erangel, and explores themes of survival, betrayal, and power. The project aims to expand the BGMI universe beyond gaming, offering fans an immersive audio experience.
• In March 2024, Kuku FM announced a strategic partnership with Storytel to expand its audiobook offerings in India. The deal integrated over 3,300 titles, including international bestsellers, and made audiobooks available in regional languages like Tamil, Telugu, Marathi, and Bengali. This move strengthened Kuku FM's position in the Indian audio streaming market.

India Audiobooks Market Report Coverage:

Key Questions Answered in This Report:

• How has the India audiobooks market performed so far and how will it perform in the coming years?
• What is the breakup of the India audiobooks market on the basis of genre?
• What is the breakup of the India audiobooks market on the basis of format?
• What is the breakup of the India audiobooks market on the basis of device?
• What is the breakup of the India audiobooks market on the basis of distribution channel?
• What is the breakup of the India audiobooks market on the basis of region?
• What are the various stages in the value chain of the India audiobooks market? 
• What are the key driving factors and challenges in the India audiobooks market?
• What is the structure of the India audiobooks market and who are the key players?
• What is the degree of competition in the India audiobooks market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India audiobooks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India audiobooks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India audiobooks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.