India Agritourism Market Report by Tourist Type (Domestic, International), Activity (On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Booking Channel (Online, Offline), Sales Channel (Travel Agents, Direct), and Region 2024-2032

India Agritourism Market Report by Tourist Type (Domestic, International), Activity (On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Booking Channel (Online, Offline), Sales Channel (Travel Agents, Direct), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A6229
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Market Overview:

The India agritourism market size is expected to exhibit a growth rate (CAGR) of 17.91% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Growth Rate 2024-2032 17.91%


Agritourism refers to a commercial practice that combines agricultural activities with tourism for the entertainment and recreation of tourists. It provides the farmers with an opportunity to generate additional income and a channel for direct marketing to consumers. Agritourism also offers communities the potential to increase their local tax bases. Besides this, it helps to preserve agricultural lands and allows states to develop business enterprises. Currently, agritourism is gaining immense traction across India on account of its ability to revitalize rural economies, provide employment opportunities to local residents, and educate the masses about agricultural practices.

India Agritourism Market Trends:

The widespread adoption of agritourism to support farmers' incomes and create novel tourism forms, thereby contributing to the economic, social, and environmental dimensions of sustainability, is primarily driving the India agritourism market. In addition to this, the growing curiosity about rural and farm activities, particularly among the millennial and urban population, is also propelling the growth of the market. Furthermore, the escalating popularity of agritourism as it provides business opportunities for the local tourism operators and offers family-oriented recreation surroundings is creating a positive outlook for the regional market. In line with this, agritourism also offers several farm activities, including fishing, horseback riding, harvest festivals, wildlife photography, wagon or sleigh rides, sheep shearing, cooking classes, guided animal tours, historical re-enactments, etc., at a meager cost. This, along with the rising utilization of farms for events, such as weddings, gatherings, and private parties, is acting as a significant growth-inducing factor. Moreover, the expanding health-conscious population, which seeks pro-nature ways to escape the stress of hectic lifestyles, is also stimulating the market growth. Additionally, numerous favorable initiatives by the Indian government aimed at promoting and developing the agritourism sector in the country are further catalyzing the market. For instance, the Ministry of Tourism and Culture has launched the Swadesh Darshan Scheme for the integrated development of theme-based tourist circuits and instituted a national award in the category of 'Best Rural/Agri/Plantation Tourism Projects' to motivate the stakeholders. Apart from this, the emergence of community-based agritourism, which emphasizes on sustaining rural livelihoods, protecting traditional agricultural practices, and preserving cultures via sustainable land use planning, is projected to fuel the India agritourism market in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India agritourism market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on tourist type, activity, booking channel and sales channel.

Breakup by Tourist Type:

India Agritourism Market

  • Domestic
  • International
     

Breakup by Activity:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others
     

Breakup by Booking Channel:

  • Online
  • Offline
     

Breakup by Sales Channel:

  • Travel Agents
  • Direct
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Tourist Type, Activity, Booking Channel, Sales Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the India agritourism market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India agritourism market?
  • What are the key regional markets?
  • What is the breakup of the market based on the tourist type?
  • What is the breakup of the market based on the activity?
  • What is the breakup of the market based on the booking channel?
  • What is the breakup of the market based on the sales channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India agritourism market and who are the key players?
  • What is the degree of competition in the industry?

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India Agritourism Market Report by Tourist Type (Domestic, International), Activity (On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Booking Channel (Online, Offline), Sales Channel (Travel Agents, Direct), and Region 2024-2032
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