India Advertising Video on Demand Market Size, Share, 2033

India Advertising Video on Demand Market Size, Share, Trends and Forecast by Type, Content, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A32594

Buy Now Discount
Offer

India Advertising Video on Demand Market Overview:

The India advertising video on demand market size reached USD 1.60 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.12 Billion by 2033, exhibiting a growth rate (CAGR) of 29.24% during 2025-2033. The India advertising video on demand (AVOD) market is driven by various factors, such as surging smartphone usage, widespread internet access, and a growing preference for free, ad-supported content over subscription models, alongside the rising demand for regional and diverse programming that appeals to India's multilingual and multicultural audience.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.60 Billion
Market Forecast in 2033	USD 16.12 Billion
Market Growth Rate 2025-2033	29.24%

India Advertising Video on Demand Market Trends:

Increased Smartphone Penetration and Internet Accessibility

India's AVOD market is being strongly fueled by the increasing smartphone penetration and growth in internet infrastructure. Smartphone usage, over the last decade, has penetrated into every part of the country, facilitating the easy reach of digital content. Thanks to the availability of low-cost smartphones, even in tier 2 and tier 3 towns, the majority of India's population is now exposed to good-quality video content on YouTube, Hotstar, Amazon Prime Video, Netflix, and other platforms. This change has helped bring consumers closer to AVOD services, as smartphones provide on-the-go access to streaming services. At the same time, the rollout of 4G, and now 5G, internet networks in India has greatly improved data speeds, enabling consumers to watch high-definition video content without buffering or loss of quality. Relatively low data prices, thanks to high competition in the telecom sector, have also spurred video viewing. Enhanced internet penetration ensures greater populations are able to access AVOD content easily, increasing the scope for advertisers to reach their target audiences.

Growth of Regional and Local Content Production

One of the major drivers in the India Advertising Video on Demand (AVOD) market is the escalating focus on local and regional content production, which has a strong affinity with India's linguistic and cultural diversity. India has a broad range of languages, customs, and regional preferences, and audiences are extensively looking for content that reflects their own cultural identities. AVOD platforms, realizing this trend, have put in great efforts in creating and marketing content in regional languages like Tamil, Kannada, Telugu, Bengali, Marathi, etc. By providing content specific to particular linguistic and cultural groups, AVOD providers have managed to increase their subscriber base nationwide. Content diversification enables the providers to serve a wide range of audiences with a preference for content in their own language, boosting usage and retention. Regional content tends to be viewed as more authentic and familiar, and hence it is an integral part of India's AVOD industry.

India Advertising Video on Demand Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type and content.

Type Insights:

Pre-Roll Advertisement
Mid-Roll Advertisement
Post-Roll Advertisement

The report has provided a detailed breakup and analysis of the market based on the type. This includes pre-roll advertisement, mid-roll advertisement, and post-roll advertisement.

Content Insights:

Media and Entertainment
Education
Others

A detailed breakup and analysis of the market based on the content have also been provided in the report. This includes media and entertainment, education, and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Advertising Video on Demand Market News:

October 2024: Amazon Prime Video announced that it would introduce ads in India by 2025, targeting both free and paid subscribers with ad-supported content. This shift enhances the reach of AVOD services by offering affordable, ad-driven alternatives to traditional paid subscriptions. As more major platforms adopt this model, it further accelerates the development of India's AVOD market, catering to a broader audience with varying preferences and budgets.
October 2024: Amazon acquired the MX Player app and merged it with MiniTV, aiming to launch Amazon MX Player, which will offer free, ad-supported content. This move strengthens Amazon's presence in the Indian AVOD market by catering to the demand for free, ad-supported streaming services. The expansion helps Amazon tap into the growing Indian audience that prefers ad-supported content over paid subscriptions, accelerating the AVOD sector's progress in India.

India Advertising Video on Demand Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Content Region
Types Covered	Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement
Contents Covered	Media and Entertainment, Education, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India advertising video on demand market performed so far and how will it perform in the coming years?
What is the breakup of the India advertising video on demand market on the basis of type?
What is the breakup of the India advertising video on demand market on the basis of content?
What are the various stages in the value chain of the India advertising video on demand market?
What are the key driving factors and challenges in the India advertising video on demand?
What is the structure of the India advertising video on demand market and who are the key players?
What is the degree of competition in the India advertising video on demand market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India advertising video on demand market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India advertising video on demand market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India advertising video on demand industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.