India Activewear Market Size, Share, Trends & Outlook 2033

India Activewear Market Size, Share, Trends and Forecast by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30334

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India Activewear Market Overview:

The India activewear market size reached USD 10.20 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 16.60 Million by 2033, exhibiting a growth rate (CAGR) of 5.10% during 2025-2033. The rising health consciousness, e-commerce growth, and the athleisure trend are driving India activewear market share. Celebrity and influencer endorsements also further catalyzes the demand by shaping customer preferences and increasing brand visibility, making activewear a preferred choice for both fitness and everyday wear.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 10.20 Million
Market Forecast in 2033	USD 16.60 Million
Market Growth Rate 2025-2033	5.10%

India Activewear Market Trends:

Increasing Number of E-Commerce Platforms

The growing e-commerce penetration is significantly fueling the India activewear market growth by providing accessibility and convenience to customers. Online platforms offer a vast range of activewear brands, styles, and price points for shoppers. Discounts, cashback offers, and easy return policies make online shopping more attractive for fitness-conscious buyers. E-commerce enables direct-to-consumer (D2C) brands to reach customers without requiring physical retail stores or distributors. Mobile shopping apps provide seamless browsing experiences, helping shoppers explore and purchase activewear effortlessly. According to data published by the IBEF, India’s e-commerce industry is expected to reach US$ 325 billion by 2030, highlighting its rapid expansion. This growth is fueling the activewear market, as artificial intelligence (AI)-driven recommendations personalize shopping experiences based on browsing history and preferences. Social commerce integration allows customers to buy activewear directly from influencers’ posts and brand collaborations. Faster delivery options including same-day and next-day services, encourage individuals to prefer online purchases over offline stores.

India Activewear Market Size

Rising Influence of Social Media and Celebrities

Social media and celebrities are significantly influencing India activewear market outlook by shaping customer preferences. Fitness influencers and Bollywood celebrities are promoting activewear brands through sponsored posts and workout videos. Their large follower base creates brand awareness, making buyers more likely to purchase endorsed products. Engaging content like fitness challenges, workout routines, and styling tips encourages users to adopt activewear. Social media platforms enable brands to interact directly with fitness enthusiasts, offering personalized recommendations and exclusive deals. The aspirational appeal of celebrities wearing premium activewear brands drives demand for stylish and high-performance clothing. In July 2024, cricketer Hardik Pandya collaborated with FanCode Shop to launch his own activewear brand. This collaboration marks FanCode Shop’s first venture with an athlete, highlighting the growing influence of celebrity-driven activewear. Pandya aims to create a brand that reflects his personal journey and connects with the youth. The exclusive activewear range is available only on FanCode Shop, leveraging the power of e-commerce and social media marketing. Influencer collaborations with activewear brands result in limited-edition collections, attracting fitness-conscious customers. User-generated content such as reviews and outfit posts, further catalyzes credibility and market penetration. Platforms like Instagram and YouTube serve as major advertising channels, reaching diverse customer segments effectively. Live sessions and Q&A interactions allow brands to educate customers about fabric technology and product benefits, strengthening customer engagement and loyalty.

India Activewear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel, and end user.

Product Type Insights:

Top Activewear
Bottom Activewear
Innerwear
Swimwear
Outerwear

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.

Material Type Insights:

Nylon
Polyester
Cotton
Neoprene
Polypropylene
Spandex

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex.

Pricing Insights:

Economy
Premium

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.

Age Group Insights:

1–15 Years
16–30 Years
31–44 Years
45–64 Years
More than 65 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 1–15 years, 16–30 years, 31–44 years, 45–64 years, and more than 65 years.

Distribution Channel Insights:

Online Stores
Offline Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores.

End User Insights:

Men
Women
Kids

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Activewear Market News:

In June 2024, Columbia Sportswear launched its first Delhi store in Connaught Place, offering a diverse range of products including accessories such as beanies, belts, gloves, caps, sunglasses, and socks.
In April 2024, Feier introduced its sustainable activewear line in India, combining style and functionality. The collection showcases vibrant designs made from eco-friendly materials, offering affordable choices for fitness enthusiasts. Customers can purchase Feier’s activewear through its official website and select retail partners nationwide.

India Activewear Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Material Type Pricing Age Group Distribution Channel End User Region
Product Types Covered	Top Activewear, Bottom Activewear, Innerwear, Swimwear, Outerwear
Material Types Covered	Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex
Pricings Covered	Economy, Premium
Age Groups Covered	1–15 Years, 16–30 Years, 31–44 Years, 45–64 Years, More than 65 Years
Distribution Channels Covered	Online Stores, Offline Stores
End Users Covered	Men, Women, Kids
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India activewear market performed so far and how will it perform in the coming years?
What is the breakup of the India activewear market on the basis of product type?
What is the breakup of the India activewear market on the basis of material type?
What is the breakup of the India activewear market on the basis of pricing?
What is the breakup of the India activewear market on the basis of age group?
What is the breakup of the India activewear market on the basis of distribution channel?
What is the breakup of the India activewear market on the basis of end user?
What are the various stages in the value chain of the India activewear market?
What are the key driving factors and challenges in the India activewear market?
What is the structure of the India activewear market and who are the key players?
What is the degree of competition in the India activewear market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India activewear market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India activewear market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India activewear industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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