Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
In-app Advertising Market Report by Advertising Type (Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Others), Platform (Android, iOS, and Others), Application (Messaging, Entertainment, Gaming, Online Shopping, Payment and Ticketing, and Others), and Region 2025-2033
Report Format: PDF+Excel | Report ID: SR112024A2419
Buy Now
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global In-app Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Advertising Type
6.1 Banner Ads
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Interstitial Ads
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Rich Media Ads
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Video Ads
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Platform
7.1 Android
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 iOS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Application
8.1 Messaging
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Entertainment
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Gaming
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Shopping
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Payment and Ticketing
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Amobee Inc. (Singapore Telecommunications Limited)
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 Apple Inc.
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 BYYD Inc.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 Chartboost Inc.
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Facebook Inc.
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 Flurry Inc. (Verizon Media)
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Google AdMob (Google Inc.)
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 InMobi (InMobi Pte Ltd.)
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 MoPub Inc. (Twitter)
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.10 One by AOL (AOL)
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 Tapjoy Inc.
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.12 Tune Inc.
13.3.12.1 Company Overview
13.3.12.2 Product Portfolio
List of Figures
Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
Figure 2: Global: In-app Advertising Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2024
Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2024
Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2024
Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2024
Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: North America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: United States: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Canada: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: China: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Japan: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: India: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Australia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Europe: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Germany: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: France: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Italy: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Spain: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Russia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Global: In-app Advertising Industry: SWOT Analysis
Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
Figure 86: Global: In-app Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million USD), 2025-2033
Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million USD), 2025-2033
Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: In-app Advertising Market: Competitive Structure
Table 7: Global: In-app Advertising Market: Key Players
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.
Read More
I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested
Read More
Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.
Read More
The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.
Read More
I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you
Read More
The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.
Read More
One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.
Read More
We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.
Read More
The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.
Read More
The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.
Read More
The report is excellent and has good amount of data and our team is extremely happy with the information provided.
Read More
Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.
Read More