In-app Advertising Market

1   Preface
2   Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global In-app Advertising Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Advertising Type
    6.1    Banner Ads
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Interstitial Ads 
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Rich Media Ads 
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Video Ads 
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Others
        6.5.1 Market Trends
        6.5.2 Market Forecast 
7   Market Breakup by Platform
    7.1    Android
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    iOS
        7.2.1 Market Trends
        7.2.2 Market Forecast
     7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Application
    8.1    Messaging
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Entertainment
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Gaming
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Shopping 
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Payment and Ticketing
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Amobee Inc. (Singapore Telecommunications Limited)
           13.3.1.1 Company Overview
           13.3.1.2 Product Portfolio
        13.3.2    Apple Inc.
           13.3.2.1 Company Overview
           13.3.2.2 Product Portfolio 
        13.3.3    BYYD Inc.
           13.3.3.1 Company Overview
           13.3.3.2 Product Portfolio 
        13.3.4    Chartboost Inc.
           13.3.4.1 Company Overview
           13.3.4.2 Product Portfolio 
        13.3.5    Facebook Inc.
           13.3.5.1 Company Overview
           13.3.5.2 Product Portfolio
        13.3.6    Flurry Inc. (Verizon Media)
           13.3.6.1 Company Overview
           13.3.6.2 Product Portfolio 
        13.3.7    Google AdMob (Google Inc.)
           13.3.7.1 Company Overview
           13.3.7.2 Product Portfolio 
        13.3.8    InMobi (InMobi Pte Ltd.)
           13.3.8.1 Company Overview
           13.3.8.2 Product Portfolio 
        13.3.9    MoPub Inc. (Twitter)
           13.3.9.1 Company Overview
           13.3.9.2 Product Portfolio 
        13.3.10    One by AOL (AOL)
           13.3.10.1 Company Overview
           13.3.10.2 Product Portfolio 
        13.3.11    Tapjoy Inc.
           13.3.11.1 Company Overview
           13.3.11.2 Product Portfolio 
        13.3.12    Tune Inc.
           13.3.12.1 Company Overview
           13.3.12.2 Product Portfolio 

List of Figures

​Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
Figure 2: Global: In-app Advertising Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2024
Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2024
Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2024
Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2024
Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: North America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: United States: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Canada: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: China: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Japan: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: India: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033 
Figure 52: Australia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Europe: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Germany: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: France: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Italy: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Spain: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Russia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Global: In-app Advertising Industry: SWOT Analysis
Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
Figure 86: Global: In-app Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million USD), 2025-2033
Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million USD), 2025-2033
Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: In-app Advertising Market: Competitive Structure
Table 7: Global: In-app Advertising Market: Key Players