Identity Analytics Market Report by Analytics Type (Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, Prescriptive Analytics), Component (Software, Services), Deployment (On-premises, Cloud-based), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), Industry Vertical (BFSI, Telecom and IT, Government, Manufacturing, Retail, Healthcare, and Others), and Region 2025-2033

Identity Analytics Market Report by Analytics Type (Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, Prescriptive Analytics), Component (Software, Services), Deployment (On-premises, Cloud-based), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), Industry Vertical (BFSI, Telecom and IT, Government, Manufacturing, Retail, Healthcare, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A5052

Market Overview:

The global identity analytics market size reached USD 1,536.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,503.5 Million by 2033, exhibiting a growth rate (CAGR) of 15.2% during 2025-2033.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 1,536.0 Million
Market Forecast in 2033 USD 5,503.5 Million
Market Growth Rate 2025-2033 15.2%


Identity analytics is an intelligent identity and access management (IAM) system that detects identity-related threats across information technology (IT) systems. It aids in authenticating dormant users and shared high privileged access (HPA), thereby eliminating the chances of unusual activities and mediating terminated accounts issues. This, in turn, assists enterprises in improving security operations, reducing manual efforts, and providing smarter solutions for dynamically managing decisions. On account of these properties, identity analytics is being adopted in varying small and medium-sized enterprises (SMEs).

Identity Analytics Market Trends:

The widespread adoption of identity analytics across various industrial verticals, such as telecom, retail, hospitality and healthcare due to increasing instances of online fraudulent activities and cyberattacks, is currently driving the identity analytics market growth. In line with this, the sudden outbreak COVID-19 pandemic and the consequent deployment of work-from-home (WFH) and bring your own device (BYOD) models at workplaces has led to the risk of data vulnerability, which is acting as another growth-inducing factor. Additionally, rapid developments in connected technologies, such as the artificial intelligence (AI), Internet of Things (IoT), and cloud-based solutions, for adding another security layer to eliminate surface area attacks are contributing to the market growth. These tools also offer intuitive user experience on electronic devices and multi-factor authentication capabilities, which, in turn, is facilitating their adoption by several small- and medium-sized enterprises (SMEs). Another factor that is positively influencing the market growth is the frequent mergers and acquisitions (M&As) between companies to expand their existing portfolios, which is supporting the market growth. Apart from this, the extensive utilization of identity analytics in the banking, financial services, and insurance (BFSI) industry to reduce interruption during banking operations and provide seamless customer experience is creating a positive outlook for the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global identity analytics market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on analytics type, component, deployment, organization size and industry vertical.

Breakup by Analytics Type:

  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
     

Breakup by Component:

  • Software
  • Services
     

Breakup by Deployment:

  • On-premises
  • Cloud-based
     

Breakup by Organization Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises
     

Breakup by Industry Vertical:

  • BFSI
  • Telecom and IT
  • Government
  • Manufacturing
  • Retail
  • Healthcare
  • Others
     

Breakup by Region:

Identity Analytics Market By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Anomalix Inc., Brainwave GRC, Confluxsys LLC, Evidian, Forgerock Inc., Gurucul Solutions Pvt Ltd., Hitachi ID Systems Inc, Nexis GmbH, Okta Inc., One Identity LLC (Quest Software Inc.), Oracle Corporation, Securonix Inc. and Verint Systems Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units  Million USD
Segment Coverage Analytics Type, Component, Deployment, Organization Size, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Anomalix Inc., Brainwave GRC, Confluxsys LLC, Evidian, Forgerock Inc., Gurucul Solutions Pvt Ltd., Hitachi ID Systems Inc, Nexis GmbH, Okta Inc., One Identity LLC (Quest Software Inc.), Oracle Corporation, Securonix Inc. and Verint Systems Inc.
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global identity analytics market was valued at USD 1,536.0 Million in 2024.

We expect the global identity analytics market to exhibit a CAGR of 15.2% during 2025-2033.

The growing application of identity analytics in authenticating dormant users and shared high privileged access for eliminating the chances of unusual activities and mediating terminated account issues, is primarily driving the global identity analytics market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of identity analytics solutions, owing to the high risk of data vulnerability on account of the deployment of Work-From-Home (WFH) and Bring Your Own Device (BYOD) models by numerous organizations.

Based on the analytics type, the global identity analytics market can be segregated into descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Among these, predictive analytics represents the largest market share.

Based on the component, the global identity analytics market has been divided into software and services. Currently, software exhibits a clear dominance in the market.

Based on the deployment, the global identity analytics market can be categorized into on-premises and cloud-based, where on-premises deployment holds the majority of the global market share.

Based on the organization size, the global identity analytics market has been segmented into small and medium-sized enterprises and large enterprises. Currently, large enterprises represent the largest market share.

Based on the industry vertical, the global identity analytics market can be bifurcated into BFSI, telecom and IT, government, manufacturing, retail, healthcare, and others. Among these, the telecom and IT industry currently accounts for the majority of the total market share.

On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global identity analytics market include Anomalix Inc., Brainwave GRC, Confluxsys LLC, Evidian, Forgerock Inc., Gurucul Solutions Pvt Ltd., Hitachi ID Systems Inc, Nexis GmbH, Okta Inc., One Identity LLC (Quest Software Inc.), Oracle Corporation, Securonix Inc., and Verint Systems Inc.

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Identity Analytics Market Report by Analytics Type (Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, Prescriptive Analytics), Component (Software, Services), Deployment (On-premises, Cloud-based), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), Industry Vertical (BFSI, Telecom and IT, Government, Manufacturing, Retail, Healthcare, and Others), and Region 2025-2033
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