Hemp Milk Market

Hemp Milk Market Size and Share:

The global hemp milk market size was valued at USD 325.24 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 867.83 Million by 2033, exhibiting a CAGR of 11.45% from 2025-2033. North America currently dominates the market, holding a market share of 40.0% in 2024. The hemp milk market share is expanding, driven by the rising health consciousness resulting in a subsequent shift toward plant-based dietary options the increasing awareness of food allergies among the masses, and the growing product adoption in the foodservice industry.

Hemp milk is now becoming popular among people because of its nutritional value as it includes fatty acids, proteins, and a variety of vitamins and minerals. Most significantly, the rising awareness among the masses about healthy eating drives consumer behavior and encourages consumers to consider shifting to healthier alternatives, such as plant-based nutrition options. This has led to an increased consumer base for non-dairy milk alternatives, and hemp milk is no exception to this shift. In addition, policies that support agriculture sustainability are enhancing production, hence offering increased hemp supplies which can be used for milk production. Apart from this, the growing engagement of the retailer in advocating plant-based food is increasing market opportunities.

The United States has emerged as a major region in the hemp milk market owing to many factors. Some of the key drivers for the market are the increasing consumer preferences for plant-based diets. The recent increase in veganism, vegetarianism, and flexitarianism is driving the plant-based replacement need for the traditional milk products. According to market studies, the plant-based food sector in the US is growing steadily, especially in the dairy alternative category that includes hemp milk, among others. Moreover, hemp milk is rich in omega-3 fatty acids, which are necessary for cardiovascular health, reducing inflammation, and supporting brain function. Additionally, the US industrial hemp market is projected to reach USD 8.7 Billion by 2033.

Hemp Milk Market Trends:

Increasing Awareness of Food Allergies Among Masses

With increasing social understanding of food allergies and intolerances, the demand for alternative dietary products grows parallel to it. Allergic conditions like lactose intolerance and gluten sensitivity are encouraging people to opt for non-conventional food and beverages. Hemp milk, being inherently lactose free and gluten free, makes a very smooth fit with these challenges in diets. For many consumers, the decision to switch to hemp milk is a well-thought-out one, as it meets both health requirements and ethical or lifestyle preferences. The trend is motivating manufacturers to continue innovating their product lines with variations that cater to this growing consumer base. Options are no longer limited to plain hemp milk but are available in enhanced or flavored variants, with vitamins and minerals, thus providing a nutritionally enriched profile in addition to taste. The gluten-free products market is estimated to grow at a CAGR of 9.8% from 2023 to 2030, driven by the heightened requirement for gluten-free options associated with growing levels of gluten sensitivity. The demand for hemp milk, which, being gluten-free per se, comes in very handy for the consumers who are looking for gluten-free options, is going to skyrocket. Not only is this serving the health-related preferences of the consumer, but it also has driven innovation within the hemp milk sector.

Enhanced Focus on Sustainable Practices

Hemp plants consume much less than other cash crops in terms of resources, thereby driving the hemp milk market demand. For instance, hemp requires much less water, synthetic fertilizers, and pesticides compared to other cash crops, hence having a reduced environmental footprint. Consumers are now becoming more careful about the sustainability of their choices, hence driving the demand for products that resonate with such ethical considerations. Hemp milk is therefore a perfect fit for consumers looking to reduce their environmental footprint. This focus on sustainability is not consumer-driven alone, but also corporates are moving in this direction. Companies are investing in the sustainable farming practices of hemp, and they focus on their environment-friendly practices. These initiatives thus resonate with growing ecological concerns from the consumer end and are thereby contributing to this market expansion across the globe. The category of plant-based milk, of which hemp milk is a part, is growing at a phenomenal pace. According to the Good Food Institute, plant-based milk has grown to USD 2.5 Billion in 2020 and now accounts for 35% of the total plant-based food market. Increasing demand for plant-based alternatives is further fueled by consumer trends toward more sustainable and environmentally friendly food choices, which further puts hemp milk in the potential global market.

Rising Product Adoption in the Foodservice Industry

The role of the food service industry in shaping food and beverage trends is supporting the hemp milk market growth. With plant-based options gaining traction, it's no surprise that hemp milk is experiencing a rise in adoption across restaurants, cafes, and commercial kitchens. From first appearing as a dairy milk alternative in specialty coffee shops, hemp milk is now trending into more extensive foodservice sectors. It is now added to recipes, is a choice available at most fast-food restaurants, and is even creeping into schools and hospitals. Such addition by the foodservice industry allows for big benefits like the exposure of the product to consumers and accessibility become easier. This would, therefore, place a pressure on the other companies to adopt the use of hemp milk in their business operations, creating a snowball effect in demand and supply as more companies start using the milk. U.S. retail sales of plant-based foods are also growing steadily, increasing in 2021 by 6.2% over a record year of growth in 2020, moving the total value of the plant-based market to an all-time high of USD 7.4 billion, according to the Plant-Based Food Association. The increase in sales of plant-based foods parallels a broader interest among consumers in alternatives such as hemp milk, which is further fueling its adoption across the foodservice industry.

Hemp Milk Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hemp milk market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on variant, type, category and distribution channel.

Analysis by Variant:

• Flavored
• Unflavored

The flavored segment is seeing growth largely because of consumer demand for variety and taste in plant-based milk alternatives. High market visibility and targeted advertising campaigns also play a significant role in encouraging people to try flavored options. The infusion of natural flavors like chocolate, vanilla, and strawberry adds to the product's appeal. Specialized culinary use of flavored hemp milk in recipes is also driving this segment. Lastly, the collaboration between food influencers and flavored hemp milk brands on social media platforms can further drive consumer interest and market growth.

On the other hand, the unflavored segment is propelled by consumer preference for natural and unaltered forms of plant-based milk. The versatility of unflavored hemp milk in cooking and baking also contributes to its popularity. Health-conscious consumers opt for unflavored variants due to the absence of artificial flavors and sweeteners. This segment is also favored by those seeking allergen-free and easily digestible milk alternatives. Overall, unflavored hemp milk offers a simpler, more wholesome option for consumers.

Analysis by Type:

• Sweetened
• Unsweetened

The sweetened segment is growing due to consumer preference for richer flavors. These variants often serve as direct substitutes for traditional dairy milk in coffee, cereals, and desserts. The use of natural sweeteners like agave nectar or cane sugar in sweetened hemp milk increases its appeal among health-conscious consumers. Marketing efforts around the “guilt-free indulgence” concept are contributing to the segment’s growth. This segment often attracts first-time buyers who find the taste of plant-based milk an important criterion. While unsweetened varieties of hemp milk offer the nutritional benefits of hemp without added sugars, many consumers prefer the taste of sweetened options. This preference for sweetness is particularly strong among those transitioning from traditional dairy milk, which is often consumed in its sweetened, flavored form. Sweetened hemp milk mimics the familiar taste profile of cow's milk, providing a smoother, creamier, and more familiar experience for consumers making the switch to plant-based diets.

Analysis by Category:

• Organic
• Conventional

Organic leads the market with 65.9% of market share in 2024. The demand for organic hemp milk is rising because consumers are increasingly preferring organic products. Organic food sales are skyrocketing, and people are willing to pay an extra for products that are assumed as healthier and more eco friendly. Organic certifications, which ensure that products are grown without synthetic chemicals and meet rigorous farming standards, resonate with a significant portion of the population who are progressively worried about the quality and safety of the food they consume. The appeal of organic products extends beyond health considerations as many consumers also associate organic farming with more sustainable and ethical practices. This also appeals to the fast-growing section of environmentally responsible consumers, who will be attracted by products that meet their standards about ecological responsibility and food transparency. Organic hemp milk is an important part of the organic food movement, standing out as a clean, plant-based alternative to the traditional dairy milk, which may carry baggage of antibiotics, hormones, and negative environmental impacts.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores

Supermarkets and hypermarkets lead the market with 52.0% of market share in 2024. Supermarkets and hypermarkets remain dominant in the hemp milk market due to the sheer variety of options they offer. These retail channels allow consumers to compare multiple brands and flavors, thus driving sales. Marketing strategies like in-store promotions, tastings, and shelf placements make products more accessible and appealing. Supermarkets and hypermarkets often have cold storage, ensuring product quality, which further boosts consumer trust. Therefore, the one-stop-shopping experience they offer is a significant growth driver for this segment. The fact that supermarkets and hypermarkets sell plant-based products, including organic ones like organic hemp milk, enables consumers to make purchasing decisions as part of their regular grocery shopping, thereby eliminating the need for specialized trips to health food stores or niche retailers. With consumer preferences increasingly turning toward more health-conscious diets, supermarkets and hypermarkets have been quick to adapt by expanding their plant-based and organic product offerings, thus positioning themselves as go-to destinations for these products.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 40.0%. One of the most prominent trends driving the market in North America is the increasing adoption of plant-based diets. At present, plant-based eating has moved from a niche dietary choice to a mainstream lifestyle for many consumers. This shift is largely driven by health concerns, environmental issues, and animal welfare considerations. More people are opting for dairy alternatives like hemp milk, oat milk, almond milk, and soy milk as part of their transition to vegetarian, vegan, or flexitarian diets, thereby offering a favorable hemp milk market outlook. As per the data by the World Population Review, around 3 percent of the population in the US are vegan in 2024. Moreover, as the dairy industry faces declining sales in North America, particularly among younger consumers, the demand for dairy alternatives has increased. Hemp milk is benefiting from this shift, as it provides a unique alternative to more commonly known plant-based milks like almond and oat. Unlike almond milk, which requires large amounts of water for production, hemp milk is more sustainable, requiring significantly fewer resources to grow. This has made hemp milk an attractive option for consumers who prioritize both health and environmental considerations when making food and beverage choices.

Key Regional Takeaways:

United States Hemp Milk Market Analysis

The hemp milk market in the United States accounted for a share of 88.70% in North America and it is expanding significantly, as more consumers prefer plant-based options. In February 2023, Pacific Foods broadened its range of plant-based drinks by launching chocolate-flavored hemp seed milk to fulfil the high need for flavored milk substitutes. With the rising demand for non-dairy products driven by health, ethical, and environmental considerations, hemp milk becomes a suitable alternative as it is abundant in omega-3 fatty acids and protein. As per industry reports, 3% of Americans identify as vegans, and this figure is steadily rising annually, which boosts the demand for plant-based products. The ongoing shift towards vegan and plant-based diets continues to boost hemp milk in the U.S. Innovative flavors and formulations from industry pioneers like Pacific Foods further stimulate consumer interest and heighten demand.

Europe Hemp Milk Market Analysis

The European hemp milk market is swiftly expanding as consumers seek plant-based, dairy-free options. In June 2023, Good Hemp introduced a fortified hemp seed milk range, currently available in the U.K. and enhanced with calcium and vitamin D to provide to the requirement of health-conscious consumers. This advancement aligns with the larger patterns in the plant-based food industry, which experienced sales of plant-based products in six European nations totaling Euro 5.4 Billion (USD 5.6 Billion) in 2023, reflecting a 5.5% rise from 2022, as reported by GFI Europe. The increasing recognition of the health advantages of plant-based diets, along with heightened worries about sustainability and animal welfare, is driving the hemp milk market forward. The demand for hemp-based drinks is expected to rise as more consumers adopt vegan and flexitarian diets, subsequently boosting demand and driving market expansion in Europe. This advancement has offered considerable prospects for market participants to expand their product assortment for a broader audience.

Asia Pacific Hemp Milk Market Analysis

The Asia Pacific region was identified as offering the greatest growth potential due to a rising trend towards plant-based diets in significant nations like India. In 2020, some industry reports indicate that India had approximately 500 million vegetarians and five million strict vegans. The rising request for vegan and dairy-free options, such as hemp milk, will be driven by heightened health consciousness and sustainability. The robust economic growth of the country, projected at a real GDP increase of 8.2% in 2023-24 as per IBEF, fosters a favorable environment for the growth of the plant-based milk market. With rising disposable incomes and a growing consumer demand for healthier, environment friendly options, hemp milk is becoming more popular due to its rich nutritional content, which comprises vitamins, essential fatty acids, and minerals. The rising accessibility of hemp-derived products in retail and foodservice industries, along with governmental backing for agriculture and food processing, will enhance the expansion of the hemp milk market in the area.

Latin America Hemp Milk Market Analysis

Growth in the Latin America hemp milk market is driven by increasing adoption of plant-based diets, especially veganism and vegetarianism, in the region. In 2023, for example, about 10 million Brazilians said they were vegan, while 40 million followed a vegetarian lifestyle, according to the Vegan Society. With such changes in eating habits, consumers are looking for alternatives to traditional milk products like hemp milk that is dairy-free, nutritious, and environmentally friendly. In addition, hemp milk has become more popular with the trend of healthy living, being a sustainable source of protein, vitamins, and omega-3 fatty acids. The growing awareness about the benefits of hemp as a crop, including lower environmental impacts compared to dairy farming, further supports the market expansion. With consumers continuing to embrace more plant-based diets and increased availability of hemp milk in retail and foodservice channels, the Latin American hemp milk market is designed to continue its rise.

Middle East and Africa Hemp Milk Market Analysis

The hemp milk market in the Middle East and Africa is growing rapidly as consumers increasingly shift towards plant-based alternatives owing to a change in dietary preference and a rise in the number of vegan and health-conscious individuals. By 2021, there were over 18 vegan-friendly restaurants in the UAE, and traditional fast-food chains are increasing their offerings for vegans, as per industry reports. This would promote the consumption of milk alternatives, such as hemp milk, for the purpose of adopting a more plant-based diet than a traditional diet. The demand for healthier, eco-friendlier, and allergen-free beverages drives the adoption of hemp milk as a dairy alternative. Additionally, consumer awareness of the environmental advantages of hemp farming compared with traditional dairy farming, including lower water usage and carbon emissions, is bolstering market growth. Other initiatives toward sustainable eating are also boosting demand for hemp milk in the region, along with government support towards the plant-based food sector. As the region continues to look toward plant-based alternatives, this market for hemp milk is to grow rapidly.

Competitive Landscape:

Key players in the market are constantly working on product diversification by introducing a variety of flavors and fortifications. These companies are conducting research to validate the nutritional benefits of hemp milk, aiming to differentiate it from other plant-based milk alternatives. They are also forging partnerships with retailers to ensure broader distribution channels. To cater to the health-conscious segment, initiatives to produce organic and non-GMO variants are in progress. Moreover, these players are adopting eco-friendly packaging to align with sustainable practices. Investments in marketing campaigns, particularly through digital media, are being scaled up to boost consumer awareness and demand. Furthermore, educational efforts are being made to enlighten consumers about the advantages of hemp milk over traditional dairy products. They are also monitoring consumer preferences closely through market research and social media interactions.

The report provides a comprehensive analysis of the competitive landscape in the hemp milk market with detailed profiles of all major companies, including:

• Good Hemp Food
• Goodmylk Co.
• Hudson River Foods
• Living Harvest Foods Inc
• Manitoba Harvest Hemp Foods
• Pacific Foods of Oregon Inc
• Sunopta Inc

Latest News and Developments:

• July 2023: SunOpta Inc announced a partnership with BellRing Brands, the owner of Premier Protein, the leading brand of ready-to-drink protein shakes, helping to establish SunOpta’s footprint in nutritional beverages. SunOpta now manufactures a variety of RTD shakes to meet the increasing demand for high protein beverages while supporting SunOpta’s sustainability efforts.
• April 2023: Manitoba Harvest Hemp Foods, a wholly-owned subsidiary of Tilray Brands, Inc. debuted the brand’s first Regenerative Organic Certified (ROC) Hemp Hearts exclusively at select Whole Foods Market stores across the United States beginning in April 2023. Following the exclusivity period, the product will continue to be available at Whole Foods Market and other locations throughout the U.S. and Canada.

Hemp Milk Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the hemp milk market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global hemp milk market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the hemp milk industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.