Heated Mattress Pads Market

Heated Mattress Pads Market Size:

The global heated mattress pads market size reached USD 456.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 811.5 Million by 2033, exhibiting a growth rate (CAGR) of 6.1% during 2025-2033. The market is driven by the increasing health and wellness awareness, escalating prevalence of sleeping disorders, rising knowledge about the product’s energy efficiency benefits, rapid technological advancements, growing popularity of home comfort products, and the heightened seasonal demand in cold climate regions.

Heated Mattress Pads Market Analysis:

• Major Market Drivers: The demand for these pads is escalated by the growing knowledge of the health and wellness advantages, such as better sleep quality and relief from joint and muscle discomfort. Furthering the market expansion are technical innovations that better product attractiveness and customer comfort, like smart temperature controls and dual-zone heating.
• Key Market Trends: There is a growing preference for heated mattress pads made from natural, breathable, and hypoallergenic materials like cotton, reflecting consumer demand for comfort and health benefits. Furthermore, there is an apparent shift toward the integration of these pads with smart homes by providing automation and remote-control capabilities.
• Geographical Trends: North America is the largest market segment due to its colder climate, high disposable income, and strong presence of leading manufacturers and retail channels. Other regions are also showing growth owing to seasonal demand during fall and winter, particularly in regions with harsh winters.
• Competitive Landscape: Some of the major market players in the heated mattress pads industry include Bed Bath & Beyond Inc., Biddeford Blankets LLC (Microlife Corporation), Delutti Inc., Electro Warmth, Kryo Inc., Sleep Number Corporation, Sunbeam Products Inc. (Newell Brands Inc.) and Therapedic International, among many others.
• Challenges and Opportunities: The primary obstacles facing this sector are resolving overheating-related customer safety issues and guaranteeing energy efficiency without compromising product efficacy. Nonetheless, there are chances to broaden market penetration by means of strategic alliances, improving product lines using environmentally friendly materials, and employing focused marketing to emphasize energy-saving and health-promoting features.

Heated Mattress Pads Market Trends:

Increasing Awareness of Health and Wellness Benefits

There has been a heightened awareness among consumers of the health and wellness benefits associated with heated mattress pads. These pads offer numerous advantages, particularly in promoting better sleep quality and overall health. As per an industry survey, approximately half of India’s middle-aged and geriatric adults report joint pain, 31.7% report back pain, and 19.87% have ankle or foot pain. Heated mattress pads help in alleviating muscle soreness, joint pain, and stiffness by providing consistent, gentle warmth throughout the night. These pads are also beneficial for individuals who are suffering from arthritis or fibromyalgia. As per a report, 53.2 million U.S. adults have arthritis, and medical experts believe that this number will grow as the nation’s population gets older. This has hiked the importance of heated mattress pads for geriatric individuals as they help in improving blood circulation, which is important for muscle recovery and overall physical health.

Growing Prevalence of Sleeping Disorders

The increased prevalence of sleep disorders, such as insomnia and restless leg syndrome, has led to a greater focus on products that can offer therapeutic benefits. Among adults older than 18, 13.5% report feeling tired or exhausted most days. More than a third of Americans report getting less than seven hours of sleep in a 24-hour period. Also, about 30% of adults have symptoms of insomnia, with 10% having insomnia that impacts their daily activities. Along with insomnia, between 5% to 15% of the American population may have restless legs syndrome. Of these, 11% to 29% of pregnant women are affected by this condition. Healthcare professionals recommend heated mattress pads as a non-pharmacological intervention to improve sleep quality.

Rising Energy Efficiency and Cost Savings

There has been a rising emphasis on energy efficiency and cost savings, which is another significant factor driving the heated mattress pad market growth. In 2021, European households represented 27% hike in final energy consumption. Of these, the main use of energy was for heating their homes, which took up to 64.4% of final energy consumption. Also, the average U.S. household consumes about 10,500 kilowatt-hours (kWh) of electricity per year. Heated mattress pads are designed to provide localized warmth, reducing the need to heat the entire room. This localized heating approach leads to substantial energy savings, as users can lower their thermostat settings while still enjoying a warm and comfortable sleeping environment.

Heated Mattress Pads Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on material, application, and distribution channel.

Breakup by Material:

• Polyester
• Cotton
• Others
   

Cotton accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the material. This includes polyester, cotton, and others. According to the report, cotton represented the largest segment.

Based on the heated mattress pads market analysis and trends, cotton mattresses are dominating the market as they are highly favored due to their natural breathability, softness, and comfort, which enhance the overall sleep experience. Cotton is also hypoallergenic, which makes it suitable for individuals with allergies or sensitive skin. Moreover, the material's ability to wick away moisture and regulate temperature effectively to ensure a comfortable and restful sleep is boosting the demand for heated mattress pads. Additionally, these pads are durable and easy to maintain, contributing to their widespread popularity and significant market share.

Breakup by Application:

• Households
• Hotels
• Hospitals
• Others
   

Households hold the largest share of the industry

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes households, hotels, hospitals, and others. According to the report, households accounted for the largest market share.

As per the heated mattress pads market overview and forecast, households accounted for the largest market share, driven by the increasing consumer focus on enhancing home comfort and improving sleep quality. Households prefer these pads owing to their ability to provide consistent warmth, alleviate aches and pains, and promote restful sleep, especially during colder months. Along with this, the rising convenience of adjustable heat settings and the availability of various sizes to fit different bed dimensions are contributing to the heated mattress pad market revenue.

Breakup by Distribution Channel:

• Offline
• Online
   

Offline represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online. According to the report, offline represented the largest segment.

According to the heated mattress pads market outlook and report, offline channels dominated the market share due to the tangible nature of the product, propelling consumers to physically inspect and feel the quality of the mattress pads before purchase. Retail stores, department stores, and specialty bedding shops provide an environment where customers can receive personalized assistance, ensuring they choose the right product for their needs. Moreover, offline channels offer immediate product availability, eliminating the wait times associated with online shopping. Along with this, the trust and reliability established by brick-and-mortar stores, coupled with the ability to provide after-sales service and support, are enhancing the heated mattress pad market growth.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest heated mattress pads market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for heated mattress pads.

North America represented the largest regional segment, attributed to the region's colder climate, particularly in the northern parts. Additionally, the high disposable income of consumers which enables them to invest in premium home comfort products, is favoring the market growth. Moreover, the strong presence of leading manufacturers and well-established retail channels in the region, facilitating widespread product availability and consumer access, is enhancing the market growth. Furthermore, the growing awareness of health and wellness benefits associated with heated mattress pads is fueling the market growth.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the heated mattress pads industry include Bed Bath & Beyond Inc., Biddeford Blankets LLC (Microlife Corporation), Delutti Inc., Electro Warmth, Kryo Inc., Sleep Number Corporation, Sunbeam Products Inc. (Newell Brands Inc.), Therapedic International, etc.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• The top heated mattress pad companies are focusing on innovation, product quality, and expanding their distribution channels to maintain a competitive edge. They are investing in research and development (R&D) to introduce advanced features, such as dual-zone heating, smart temperature controls, and energy-efficient technologies. These innovations cater to the growing consumer demand for customized and convenient heating solutions. Additionally, key players are enhancing their product lines with eco-friendly and sustainable materials to appeal to environmentally conscious consumers. Moreover, they are forming strategic partnerships and collaborations with retailers and e-commerce platforms to broaden market reach and improve product accessibility, thereby positively impacting the heated mattress pad market’s recent opportunities and developments. Besides this, major firms are putting efforts into marketing to emphasize the health and wellness benefits of heated mattress pads by leveraging social media, influencer endorsements, and targeted advertising campaigns.

Heated Mattress Pads Market News:

• In March 2023, Sleep Number released their new heated mattress pad, the Sleep Number 360 Smart Heating Mattress Pad. It offers a sleep tracker, temperature regulator, adjustable bed frame, and a comfortable mattress.
• In August 2023, Overstock was rebranded as Bed Bath & Beyond, bringing the two iconic brands together to create an ultimate home shopping destination. Through this rebranding, Bed, Bath & Beyond is positioning itself as an asset-light, ecommerce retailer with an expanded home furnishings and furniture assortment, which includes heated mattress pads.

Heated Mattress Pads Market Report Scope:

Key Questions Answered in This Report:

• How has the global heated mattress pads market performed so far, and how will it perform in the coming years ?
• What are the drivers, restraints, and opportunities in the global heated mattress pads market ?
• What is the impact of each driver, restraint, and opportunity on the global heated mattress pads market ?  
• What are the key regional markets ?
• Which countries represent the most attractive heated mattress pads market ?
• What is the breakup of the market based on the material ?
• Which is the most attractive material in the heated mattress pads market ?
• What is the breakup of the market based on the application ?
• Which is the most attractive application in the heated mattress pads market ?
• What is the breakup of the market based on the distribution channel ?
• Which is the most attractive distribution channel in the heated mattress pads market ?
• What is the competitive structure of the market ?
• Who are the key players/companies in the global heated mattress pads market ?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the heated mattress pads market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global heated mattress pads market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the heated mattress pads industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.