Hazelnut Market

Hazelnut Market Size:

The global hazelnut market size reached US$ 17,529.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 34,808.1 Million by 2032, exhibiting a growth rate (CAGR) of 7.92% during 2024-2032. The market is experiencing steady growth driven by the increasing health benefits and nutritional value of the product, increasing demand for hazelnut-based products, growing popularity of plant-based diets, increasing awareness about sustainable agriculture, and increasing consumer interest in plant-based protein sources.

Hazelnut Market Analysis:

• Market Growth and Size: The market is witnessing stable growth, driven by the increasing demand for hazelnuts in various industries such as confectionery, bakery, and cosmetics. The market size is expected to expand further due to rising consumer awareness about the health benefits associated with hazelnuts.
• Technological Advancements: Technological advancements in harvesting, processing, and storage have improved the efficiency and quality of hazelnut production. Innovations such as mechanized harvesting equipment and advanced processing techniques have contributed to increased yields and enhanced product quality.
• Industry Applications: Hazelnuts find extensive applications in various industries, including food and beverage, cosmetics, and pharmaceuticals. They are commonly used as ingredients in chocolates, spreads, and baked goods, as well as in skincare products and dietary supplements.
• Geographical Trends: Hazelnut production is concentrated in regions, such as Turkey, Italy, and the United States, with these countries being major exporters. However, emerging hazelnut-producing regions, including Georgia and Azerbaijan, are gaining prominence in the global market.
• Competitive Landscape: The hazelnut market is characterized by intense competition among key players, including Ferrero Group, Olam International, and Balsu Gida. These companies are focusing on product innovation, strategic partnerships, and geographic expansion to strengthen their market position.
• Challenges and Opportunities: Challenges in the hazelnut market include fluctuating weather conditions, which can impact crop yields, as well as labor shortages and supply chain disruptions. However, opportunities exist in the form of increasing consumer demand for healthier food options and the potential for market expansion in emerging economies.
• Future Outlook: Growing consumer preference for natural and healthy snacks has been a significant driver of the hazelnut market. Additionally, the popularity of hazelnut-based products such as spreads and flavored coffees has fueled demand globally.
   

Hazelnut Market Trends:

Increasing Health Benefits and Nutritional Value

Hazelnuts are packed with nutrients and offer numerous health benefits, which is a significant driver of the hazelnut market. These nuts are rich in essential vitamins, minerals, and antioxidants such as vitamin E, manganese, and copper. They also contain healthy fats, including monounsaturated and polyunsaturated fats, which are beneficial for heart health. Additionally, hazelnuts are a good source of dietary fiber, which aids digestion and promotes satiety. The growing awareness about the nutritional value of hazelnuts has led to an increased demand for hazelnut-based products among health-conscious consumers. Studies have shown that incorporating hazelnuts into the diet can help lower cholesterol levels, reduce the risk of heart disease, and improve overall health. As a result, manufacturers are developing innovative hazelnut-based snacks, spreads, and beverages to cater to this demand.

Increasing Demand for Hazelnut-Based Products

The rising popularity of hazelnut-based products is another key factor driving the hazelnut market. Hazelnuts are a versatile ingredient used in a wide range of food and beverage products, including chocolates, spreads, baked goods, and flavored coffees. The unique flavor profile and texture of hazelnuts add a distinctive taste and appeal to these products, attracting consumers across different demographics. One of the most notable instances of the demand for hazelnut-based products is the popularity of hazelnut chocolate spreads such as Nutella. This iconic spread has achieved widespread recognition and popularity worldwide, driving significant demand for hazelnuts as a key ingredient. In addition to spreads, hazelnut-flavored coffees and beverages have also gained traction in the market, especially among coffee enthusiasts seeking new and indulgent flavor experiences.

Growing Popularity of Plant-Based Diets

The growing popularity of plant-based diets is driving demand for hazelnuts and other plant-based foods, contributing to the growth of the hazelnut market. Plant-based diets, which emphasize whole grains, fruits, vegetables, nuts, and seeds while minimizing or eliminating animal products, have gained significant traction in recent years due to their perceived health and environmental benefits. Hazelnuts are a valuable component of plant-based diets as they provide essential nutrients such as protein, healthy fats, fiber, vitamins, and minerals. They serve as a nutritious and satisfying alternative to animal-based protein sources, making them particularly appealing to individuals following vegetarian, vegan, or flexitarian diets. In addition to their nutritional benefits, hazelnuts are also valued for their culinary versatility and ability to add flavor, texture, and richness to plant-based dishes. They can be used in savory recipes such as salads, stir-fries, and grain bowls, as well as in sweet treats such as vegan desserts and dairy-free ice creams.

Increasing Awareness about Sustainable Agriculture

The increasing awareness about sustainability issues in agriculture is driving demand for sustainably sourced hazelnuts, influencing market dynamics and consumer preferences. Sustainable agriculture practices aim to minimize environmental impact, conserve natural resources, and promote social responsibility throughout the supply chain, from farm to fork. Hazelnut cultivation is often associated with regions that have fragile ecosystems and biodiversity, making sustainable production practices critical for mitigating environmental degradation and preserving natural habitats. Sustainable hazelnut farming practices include organic cultivation methods, agroforestry techniques, water conservation measures, and biodiversity conservation efforts. Consumers are becoming more conscious of the environmental and social implications of their food choices, leading to a growing demand for products that are produced in an environmentally and socially responsible manner. As a result, there is increasing interest in sustainably sourced hazelnuts among consumers who prioritize ethical and eco-friendly products.

Hazelnut Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type and application.

Breakup by Type:

• Whole hazelnut
• Hazelnut oil
• Hazelnut flour
• Hazelnut paste
• Others
   

Hazelnut flour accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes whole hazelnut, hazelnut oil, hazelnut flour, hazelnut paste, and others. According to the report, hazelnut flour represented the largest segment.

Hazelnut flour also known as hazelnut meal or ground hazelnuts, is a finely ground powder made from roasted or raw hazelnuts with the skins removed. This flour is prized for its nutty flavor, rich texture, and nutritional benefits, making it a popular choice for gluten-free and grain-free baking and cooking. In the culinary realm, hazelnut flour is used as a gluten-free alternative to traditional flours such as wheat flour or almond flour. It adds a unique flavor and richness to baked goods such as cakes, cookies, muffins, and pancakes, as well as savory dishes such as crusts for meat or fish. Hazelnut flour can also be used as a thickening agent in sauces, soups, and gravies, providing a nutty flavor and creamy consistency.

Whole hazelnuts are one of the primary products in the hazelnut market, valued for their natural flavor, texture, and nutritional benefits. These nuts are commonly consumed as a snack or used as an ingredient in various culinary applications, including baking, confectionery, and savory dishes. Whole hazelnuts are rich in essential nutrients such as vitamins, minerals, antioxidants, and healthy fats, making them a popular choice among health-conscious consumers. In addition to their nutritional value, whole hazelnuts are prized for their versatility and culinary appeal. They can be eaten raw or roasted, chopped or ground, and incorporated into a wide range of recipes to add flavor, crunch, and richness. Whole hazelnuts are also used as a garnish or topping for salads, yogurt, oatmeal, and desserts, enhancing both the visual appeal and taste of dishes.

Hazelnut oil is a specialty product derived from hazelnuts through a process of cold-pressing or solvent extraction. This oil is prized for its delicate flavor, light texture, and numerous culinary and cosmetic applications. Hazelnut oil is rich in monounsaturated fats, particularly oleic acid, which is known for its heart-healthy benefits and ability to reduce inflammation. In the culinary realm, hazelnut oil is valued for its nutty aroma and mild flavor, which makes it a versatile ingredient in salad dressings, marinades, sauces, and vinaigrettes. It can also be used as a finishing oil to drizzle over dishes to impart a subtle nutty taste and enhance their presentation. Additionally, hazelnut oil is used in baking to add moisture and richness to cakes, cookies, and pastries, as well as in frying for its high smoke point and stability.

Hazelnut paste, also known as praline paste or gianduja, is a smooth and creamy spread made from roasted hazelnuts and sugar, often combined with cocoa powder and/or chocolate. This paste is characterized by its rich, nutty flavor and velvety texture, making it a popular ingredient in chocolates, confections, desserts, and pastries. In the confectionery industry, hazelnut paste is used as a filling or center for chocolates, truffles, bonbons, and pralines, adding depth of flavor and creaminess to these sweet treats. It is also incorporated into desserts such as mousses, ganache’s, ice creams, and pastries to enhance their taste and texture. Hazelnut paste can be blended with other ingredients such as cream, butter, or liqueurs to create a wide range of flavor combinations and indulgent creations.

Breakup by Application:

• Industrial
• Food service industry
• Household/retail
   

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes industrial, food service industry, and household/retail.

Industrial applications of hazelnuts encompass a wide range of sectors including cosmetics, pharmaceuticals, and manufacturing. In cosmetics, hazelnut oil is prized for its moisturizing properties and is used in skincare products such as lotions, creams, and serums. Its lightweight texture and high vitamin E content make it ideal for nourishing and protecting the skin, making it a popular ingredient in anti-aging formulations. In the pharmaceutical industry, hazelnut extracts are utilized for their potential health benefits, including antioxidant and anti-inflammatory properties. Hazelnuts may have various therapeutic effects, such as reducing cholesterol levels, improving heart health, and enhancing cognitive function.

The food service industry represents a significant market segment for hazelnuts, encompassing restaurants, cafes, bakeries, and catering services. Hazelnuts are valued for their unique flavor, texture, and nutritional profile, making them a versatile ingredient in a wide range of culinary creations. In the food service sector, hazelnuts are commonly used in both sweet and savory dishes, adding depth of flavor and visual appeal to menus. They are featured in gourmet salads, pasta dishes, and grain bowls, providing a crunchy texture and nutty taste. Hazelnuts are also popular in bakery products such as cakes, cookies, and pastries, where they contribute rich flavor and texture to baked goods.

The household and retail segment represents the largest market for hazelnuts, encompassing consumer packaged goods sold in supermarkets, grocery stores, specialty food shops, and online retailers. Hazelnuts are a popular choice among consumers for snacking, baking, and cooking at home due to their delicious flavor and nutritional benefits. In the household segment, hazelnuts are consumed in various forms, including raw, roasted, chopped, and ground, offering versatility for use in a wide range of recipes. They are enjoyed as a standalone snack, added to breakfast cereals, yogurt, and salads, or incorporated into homemade granola, trail mix, and energy bars for a nutritious boost.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest hazelnut market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America represents a significant market for hazelnuts, driven by the robust food and beverage industry of the industry and growing consumer demand for healthy and natural ingredients. In the United States, hazelnuts are primarily cultivated in Oregon, which is one of the largest hazelnut-producing states globally. The popularity of hazelnuts in North America can be attributed to their versatility in various culinary applications, including confectionery, bakery, and snack foods. Additionally, the increasing awareness about the health benefits associated with hazelnuts, such as their high content of antioxidants, healthy fats, and vitamins, has contributed to their growing popularity among health-conscious consumers in the region. Hazelnuts are commonly used in the production of nut spreads, chocolates, and baked goods, catering to diverse consumer preferences and dietary needs.

The Asia Pacific region is emerging as a lucrative market for hazelnuts, driven by changing consumer preferences, rising disposable incomes, and increasing urbanization. Countries such as China, India, and South Korea are experiencing growing demand for hazelnuts due to their versatility and nutritional benefits. Hazelnuts are used in traditional Asian cuisines, as well as in Western-style baked goods, chocolates, and snacks. China, in particular, has witnessed significant growth in hazelnut consumption, fueled by the expanding middle-class population and changing dietary habits of the region. The popularity of hazelnut-based products such as spreads, chocolates, and snacks is on the rise in urban areas, driven by increasing consumer awareness about health and wellness trends.

Europe is a mature market for hazelnuts, with countries such as Turkey, Italy, and Spain being key producers and consumers of hazelnut products. Hazelnuts have a long history of culinary use in European cuisine, particularly in confectionery, bakery, and pastry products. Italy, in particular, is renowned for its production of hazelnut-based chocolates and spreads, with brands such as Nutella gaining widespread popularity globally. Turkey is the largest producer of hazelnuts in the world, accounting for a significant share of global production. Turkish hazelnuts are prized for their flavor and quality and are used in a wide range of traditional Turkish desserts and confections. The popularity of hazelnuts in Europe is also driven by their nutritional benefits, with consumers increasingly seeking healthier and natural ingredients in their food products.

Latin America represents a growing market for hazelnuts, driven by the expanding food and beverage industry of the region and increasing consumer demand for premium and healthy ingredients. Countries such as Brazil, Mexico, and Argentina are experiencing growing consumption of hazelnut-based products, including chocolates, spreads, and baked goods. Brazil is one of the largest consumers of hazelnuts in Latin America, with hazelnut-based spreads and chocolates being particularly popular among Brazilian consumers. The growing popularity of hazelnut-based products in Brazil can be attributed to the strong chocolate culture and increasing awareness about the country about the health benefits associated with hazelnuts.

The Middle East and Africa region is an emerging market for hazelnuts, driven by increasing consumer awareness about the health benefits associated with hazelnuts and growing demand for premium and indulgent food products. Countries such as Turkey, Iran, and Egypt are key producers and consumers of hazelnuts in the region. Turkey is the largest producer of hazelnuts in the world and plays a significant role in meeting the demand for hazelnuts in the Middle East and Africa. Turkish hazelnuts are widely used in traditional Middle Eastern sweets and desserts, such as baklava, halva, and nut-filled pastries. Moreover, the popularity of hazelnut-based products such as spreads, chocolates, and confections is on the rise in urban centers across the Middle East, driven by increasing disposable incomes and changing consumer lifestyles.

Leading Key Players in the Hazelnut Industry:

The key players in the market are focusing on various strategies to maintain and expand their market share. Companies such as Ferrero Group, Olam International, and Balsu Gida are investing in research and development to innovate new hazelnut-based products and improve production techniques. Additionally, these players are expanding their geographical presence through strategic partnerships, acquisitions, and investments in hazelnut-producing regions. Moreover, there is a growing emphasis on sustainability and ethical sourcing practices, with companies increasingly seeking certifications such as Fair Trade and Rainforest Alliance to appeal to environmentally conscious consumers.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• American Hazelnut Company
• Arslanturk S.A.
• Aydin Kuruyemi
• Azerstar LLC
• Barry Callebaut AG
• Chelmer Foods Ltd.
• Eurovanille
• Hazelz New Zealand
• Holmquist Hazelnut Orchards LLC
• Olam International Ltd.
• Oregon Hazelnut Company
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

• Holmquist Hazelnut Orchards LLC in the Pacific Northwest are anticipating an abundant harvest this fall, possibly reaching historic levels. According to the recently concluded annual Subjective Yield Survey conducted by the Hazelnut Marketing Board, the projected crop yield is around 59,000 tons, marking an increase of approximately 30 percent compared to the 2019 harvest.
• Barry Callebaut AG provides an extensive array of services, encompassing product development, processing, training, and marketing, all with a dedication to establishing sustainable chocolate as the standard by 2025. Moreover, they offer a diverse selection of chocolate and complementary brands worldwide, along with nuts, colorants, decorations, fillings, compounds, and solutions tailored for diverse applications such as confectionery, bakery, pastry, beverages, and ice cream. These offerings cater to artisans, chefs, food and beverage manufacturers, as well as vending operators.

Hazelnut Market Report Scope:

Key Questions Answered in This Report:

• How has the global hazelnut market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global hazelnut market?
• What is the impact of each driver, restraint, and opportunity on the global hazelnut market?
• What are the key regional markets?
• Which countries represent the most attractive hazelnut market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the hazelnut market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the hazelnut market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global hazelnut market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the hazelnut market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global hazelnut market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the hazelnut industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.