Hair Shampoo Market by Product Type (Medicated, Non-Medicated), Price-Point (Low, Medium, High), Distribution Channel (Hypermarkets and Supermarkets, Drug Stores or Pharmacy, Mass Merchandiser, Departmental Stores, Mono-Brand Stores, Specialty Stores, Online Sales Channel), End User (Men, Women, Kids), and Region 2025-2033
Market Overview:
The global hair shampoo market size reached USD 37.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 47.9 Billion by 2033, exhibiting a growth rate (CAGR) of 2.75% during 2025-2033. The rising demand for herbal hair shampoos, easy availability through e-commerce websites, and the growing demand for dry shampoo represent some of the key factors driving the market.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024
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USD 37.0 Billion |
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Market Forecast in 2033
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USD 47.9 Billion |
| Market Growth Rate (2025-2033) | 2.75% |
Hair shampoo is a hair care product used to clean the scalp and hair. It has detergents and other synthetic ingredients that assist in removing environmental pollutants, sebum and sweat, and other hair products like oils and sprays. It is manufactured by mixing surfactants, such as sodium lauryl sulfate (SLS), with Cocamidopropyl betaine in water. It is available in various types, such as clarifying, color-protecting, moisturizing, two-in-one, and volumizing. It offers oils, silicone, or other conditioning ingredients to hair that leave a coating for producing more moisture. It aids in stimulating the hair follicles by providing minerals, botanical extracts, vitamins, and natural oils and hair treatment for soothing tingling and irritation-prone scalp. It finds applications in keeping hair silky and smooth and repairing damaged hair. As it is easy to rinse and causes minimum skin and eye irritation, the demand for shampoo is rising worldwide.
Hair Shampoo Market Trends:
At present, the increasing use of hair shampoos among individuals due to the rising environmental pollution and changing lifestyles represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for herbal hair shampoos that contain natural ingredients to strengthen hair follicles by giving essential oils and nourishment. This, along with inflating income levels of individuals across the globe, is propelling the growth of the market. In addition, the rising awareness among the masses about the benefits of using hair shampoos is offering lucrative growth opportunities to industry investors. Moreover, key manufacturers operating in the industry are introducing innovative products to address numerous hair-related problems, such as hair fall, dandruff, and thinning. They are also focusing on various marketing strategies to expand their customer base. Apart from this, the wide availability of hair shampoos through offline and online distribution channels, coupled with the expanding e-commerce industry, is strengthening the growth of the market. Additionally, there is an increase in the demand for scalp care products among consumers to restore the health of the hair while enhancing its strength and elasticity. This, along with the growing demand for dry shampoo to give hair a fresher and cleaner appearance without the use of water, is positively influencing the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global hair shampoo market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product type, price-point, distribution channel, and end user.
Product Type Insights:
- Medicated
- Non-Medicated
The report has provided a detailed breakup and analysis of the hair shampoo market based on the product type. This includes medicated and non-medicated. According to the report, non-medicated represented the largest segment.
Price-Point Insights:
- Low
- Medium
- High
A detailed breakup and analysis of the hair shampoo market based on price-point has also been provided in the report. This includes low, medium, and high. According to the report, medium accounted for the largest market share.
Distribution Channel Insights:
- Hypermarkets and Supermarkets
- Drug Stores or Pharmacy
- Mass Merchandiser
- Departmental Stores
- Mono-Brand Stores
- Specialty Stores
- Online Sales Channel
A detailed breakup and analysis of the hair shampoo market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. According to the report, hypermarkets and supermarkets accounted for the largest market share.
End User Insights:
- Men
- Women
- Kids
A detailed breakup and analysis of the hair shampoo market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.
Regional Insights:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for hair shampoo. Some of factors driving the North America hair shampoo market included the growing concern among the masses about split-ends and scalp damage, increasing social media trend, rising number of specialty stores, etc.
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global hair shampoo market. Detailed profiles of all major companies have also been provided. Some of the companies include Amway Corp., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Marico Limited, Natura & Co., Oriflame Cosmetics AG, The Estee Lauder Companies Inc., The Procter & Gamble Company, Unilever plc, Wella Operations US LLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2024 |
| Historical Period | 2019-2024 |
| Forecast Period | 2025-2033 |
| Units | Billion USD |
| Product Types Covered | Medicated, Non-Medicated |
| Price-Points Covered | Low, Medium, High |
| Distribution Channels Covered | Hypermarkets and Supermarkets, Drug Stores or Pharmacy, Mass Merchandiser, Departmental Stores, Mono-Brand Stores, Specialty Stores, Online Sales Channel |
| End Users Covered | Men, Women, Kids |
| Regions Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Amway Corp., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Marico Limited, Natura & Co., Oriflame Cosmetics AG, The Estee Lauder Companies Inc., The Procter & Gamble Company, Unilever plc, Wella Operations US LLC, etc. |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the hair shampoo market from 2019-2033.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the global hair shampoo market.
- The study maps the leading as well as the fastest growing regional markets. It further enables stakeholders to identify the key country-level markets within each region.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the hair shampoo industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
Key Questions Answered in This Report
The global hair shampoo market was valued at USD 37.0 Billion in 2024.
We expect the global hair shampoo market to exhibit a CAGR of 2.75% during 2025-2033.
The rising demand for herbal hair shampoos that contain natural ingredients to strengthen hair follicles, along with the introduction of innovative products to address numerous hair-related problems, such as hair fall, dandruff, thinning, etc., is primarily driving the global hair shampoo market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of hair shampoos.
Based on the product type, the global hair shampoo market has been segmented into medicated and non-medicated, where non-medicated currently holds the majority of the total market share.
Based on the price-point, the global hair shampoo market can be bifurcated into low, medium, and high. Currently, medium exhibits a clear dominance in the market.
Based on the distribution channel, the global hair shampoo market has been divided into hypermarkets and supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. Among these, hypermarkets and supermarkets currently account for the largest market share.
Based on the end user, the global hair shampoo market can be segregated into men, women, and kids. Currently, women exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global hair shampoo market include Amway Corp., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Marico Limited, Natura & Co., Oriflame Cosmetics AG, The Estee Lauder Companies Inc., The Procter & Gamble Company, Unilever plc, Wella Operations US LLC, etc.
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