Hair Mask Market Report by Nature (Natural, Organic, Synthetic), End User (Individual, Commercial), Distribution Channel (Online, Offline), and Region 2025-2033

Hair Mask Market Report by Nature (Natural, Organic, Synthetic), End User (Individual, Commercial), Distribution Channel (Online, Offline), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A4185

Market Overview:

The global hair mask market size reached USD 720.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,021.8 Million by 2033, exhibiting a growth rate (CAGR) of 3.76% during 2025-2033.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 720.5 Million
Market Forecast in 2033
USD 1,021.8 Million
Market Growth Rate (2025-2033) 3.76%


A hair mask refers to a deep conditioning treatment used to nourish and strengthen hair. It assists in reducing hair fall and damage, maintaining a healthy scalp, and ensuring shinier, softer and manageable hair. It also aids in protecting heat-damaged, chemically colored, curly, and aging hair. It is generally made using bananas, eggs, avocado oil, honey, coconut oil, olive oil, and aloe vera. At present, it is easily available in cream and clay-based formulas that can be applied on dry, damaged, frizzy, and long hair. As a result, it is gaining immense traction around the world.

Hair Mask Market Trends:

Due to rapid urbanization and industrialization, pollution levels are rising across the globe. This represents one of the key factors strengthening the market growth. Hair masks boost hair growth, enhance texture, and maintain the density of hair. They also help in controlling the damage caused by excessive usage of harsh shampoos, chemical treatments, and heating tools, such as hair straighteners, curlers, and blow dryers. Consequently, their demand is increasing, especially among the millennial population, across the globe. Moreover, there is a considerable increase in online beauty tutorials that are encouraging consumers to use these products in the comforts of their homes. This, along with their ability to treat dandruff, and hair loss, is influencing their sales positively worldwide. Furthermore, leading players are using organic and silicone-free product variants to expand their consumer base, which is impelling the growth of the market. The market is also propelled by the boosting sales of smartphones and the rising sales of hair masks through e-commerce platforms on account of their benefits like cash backs, discounts and wide product range.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair mask market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on nature, end user and distribution channel.

Breakup by Nature:

  • Natural
  • Organic
  • Synthetic
     

Breakup by End User:

  • Individual
  • Commercial
     

Breakup by Distribution Channel:

  • Online
  • Offline
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Segment Coverage Nature, End User, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global hair mask market was valued at USD 720.5 Million in 2024.

We expect the global hair mask market to exhibit a CAGR of 3.76% during 2025-2033.

The rising popularity of hair masks, as they assist in hair growth, improve texture, and maintain hair density, along with the introduction of organic and silicone-free product variants, is primarily driving the global hair mask market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of hair masks.

Based on the nature, the global hair mask market can be categorized into natural, organic, and synthetic. Currently, synthetic accounts for the majority of the global market share.

Based on the end user, the global hair mask market has been segregated into individual and commercial, where commercial currently holds the largest market share.

Based on the distribution channel, the global hair mask market can be bifurcated into online and offline. Currently, offline exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.

Some of the major players in the global hair mask market include Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited, and Unilever plc.

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Hair Mask Market Report by Nature (Natural, Organic, Synthetic), End User (Individual, Commercial), Distribution Channel (Online, Offline), and Region 2025-2033
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