The global hair mask market size reached USD 720.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,021.8 Million by 2033, exhibiting a growth rate (CAGR) of 3.76% during 2025-2033.
Report Attribute
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Key Statistics |
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Base Year
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2024 |
Forecast Years
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2025-2033 |
Historical Years
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2019-2024
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Market Size in 2024
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USD 720.5 Million |
Market Forecast in 2033
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USD 1,021.8 Million |
Market Growth Rate (2025-2033) | 3.76% |
A hair mask refers to a deep conditioning treatment used to nourish and strengthen hair. It assists in reducing hair fall and damage, maintaining a healthy scalp, and ensuring shinier, softer and manageable hair. It also aids in protecting heat-damaged, chemically colored, curly, and aging hair. It is generally made using bananas, eggs, avocado oil, honey, coconut oil, olive oil, and aloe vera. At present, it is easily available in cream and clay-based formulas that can be applied on dry, damaged, frizzy, and long hair. As a result, it is gaining immense traction around the world.
Due to rapid urbanization and industrialization, pollution levels are rising across the globe. This represents one of the key factors strengthening the market growth. Hair masks boost hair growth, enhance texture, and maintain the density of hair. They also help in controlling the damage caused by excessive usage of harsh shampoos, chemical treatments, and heating tools, such as hair straighteners, curlers, and blow dryers. Consequently, their demand is increasing, especially among the millennial population, across the globe. Moreover, there is a considerable increase in online beauty tutorials that are encouraging consumers to use these products in the comforts of their homes. This, along with their ability to treat dandruff, and hair loss, is influencing their sales positively worldwide. Furthermore, leading players are using organic and silicone-free product variants to expand their consumer base, which is impelling the growth of the market. The market is also propelled by the boosting sales of smartphones and the rising sales of hair masks through e-commerce platforms on account of their benefits like cash backs, discounts and wide product range.
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair mask market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on nature, end user and distribution channel.
Breakup by Nature:
Breakup by End User:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Segment Coverage | Nature, End User, Distribution Channel, Region |
Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global hair mask market was valued at USD 720.5 Million in 2024.
We expect the global hair mask market to exhibit a CAGR of 3.76% during 2025-2033.
The rising popularity of hair masks, as they assist in hair growth, improve texture, and maintain hair density, along with the introduction of organic and silicone-free product variants, is primarily driving the global hair mask market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of hair masks.
Based on the nature, the global hair mask market can be categorized into natural, organic, and synthetic. Currently, synthetic accounts for the majority of the global market share.
Based on the end user, the global hair mask market has been segregated into individual and commercial, where commercial currently holds the largest market share.
Based on the distribution channel, the global hair mask market can be bifurcated into online and offline. Currently, offline exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.
Some of the major players in the global hair mask market include Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited, and Unilever plc.