Hair Growth Products Market

Hair Growth Products Market Size and Share Analysis:

The global hair growth products market size was valued at USD 8.85 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.09 Billion by 2033, exhibiting a CAGR of 3.51% from 2025-2033. Asia Pacific currently dominates the market, holding a hair growth products market share of over 46.7% in 2024. The rising hair-related concerns, growing awareness about personal care through digital platforms, significant advancements in research and development activities, rapid technological innovations, and rapid expansion of the e-commerce industry are some of the major factors propelling the market.

The reason for the global hair growth products growth is the vast boost in patients suffering from various types of alopecia due to stress, increasing pollution, getting older, or poor lifestyle decisions. As this awareness heightens, the reflection of hair growth on the confidence level, steadily accelerates the market demand. Rising disposable income, changing lifestyle and heightened interest in self-care, along with amplifying demands for high-value products like natural and organic ingredients, drive growth in the market. Consequently, technological improvements, including the emergence of new treatments, such as stem cell therapies and laser hair growth, further enhanced the available scope for hair growth. For example, in November 2024, Henkel launched Gliss Night Elixir, an overnight hair repair product using HAPTIQ bonding technology. Developed with consumer insights, it introduces a new category in the haircare market. Further, the escalating trend of social media and celebrity endorsement drives the market forward as the individuals are prone to the newest trends and products. Intensifying investment from brands in research and development (R&D) helps evolve further effective hair growth solutions to reach a higher audience. 

The market for hair growth products in the U.S. is growing at 83.2% as the causes of thinning and loss of hair are on the rise among men and women. The reasons included stress among high-stressed populations, poor eating habits, hormonal imbalance, and heredity. The ever-aged baby boomers and millennials also hike demand for regrowth treatments. Dermatological research advancements have resulted in clinically proven formulations, such as minoxidil-based solutions, biotin-infused products, and plant-based serums. Hair growth treatments have been further popularized by the growing influence of social media and celebrity endorsements. Additionally, the presence of e-commerce platforms and consumer preference for personalized hair care solutions is also driving market expansion. Further driving sustained industry growth in the U.S. is the shift toward natural and organic ingredients and the heightened popularity of gender-neutral hair care products. For instance, in June 2023, Head & Shoulders launched BARE, a sulfate-free anti-dandruff shampoo with only nine ingredients, developed after two years and 100 formulations, in a bottle using 45% less plastic for sustainability.

Hair Growth Products Market Trends:

Rising Hair-related Concerns

Hair-related problems including hair thinning and hair loss have been the key reason behind the surge of the global hair growth products market. According to reports, nearly 250 Million people in China faces a hair-health issue. Poor lifestyle habits, such as rising stress, pollution, inappropriate diet, and genetic disorders are being the reasons for the boost of such issues affecting the people from various age brackets. This issue has become a growing problem and thus giving rise to a market for the products that help solve these challenges. The desire for better hair health and beauty is what stimulates the demand for these hair growth products. Market research companies are a good source of valuable insight through consumer preference assessments, product efficacy tests, and user review analysis in the development of products that can cater to these issues efficiently.

Growing Awareness About Hair Care

The availability of information through digital platforms and social media makes individuals more aware of their hair care and available solutions. As reports, there were 150 Million new social media users between April 2022 and April 2023, a hike of 3.2% year over year. Consumers are now more aware of the factors causing hair health issues, making them more proactive in search of the most appropriate products. The higher the consciousness, the more individuals tend to spend on hair growth products which meet their unique requirements. Market research firms do this by studying online trends, consumer conversations and emerging hair care issues and give formulators the advantage to tailor their marketing strategies and product formulations that are directed at informed consumers.

Advancements in Research and Development Activities

Modern dermatology and hair biology studies continue to expand our understanding of the intricate mechanisms that underlie hair growth and thinning. The studies on the function of hormones, genetics, scalp health, and nutrient deficiencies have enabled scientists to formulate better products. Scientific discoveries have given producers an opportunity to make items that target specific elements of hair health with greater accuracy. To examine and authenticate these innovations, market research companies collaborate with scientific experts who provide consumers with trustworthy facts on the science behind hair growth products. This partnership between research and market insights ensures that products are not only marketed effectively but are also backed by credible scientific knowledge. For instance, in March 2023, a prodrug of 4-methyl itaconate (4-MI) was identified as holding promise for potentially developing a topical treatment for the disease alopecia areata by researchers at Johns Hopkins and Sun Pharma Advanced Research Company (SPARC), which is a biopharmaceutical company dedicated to innovation in therapeutics and delivery.

Hair Growth Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hair growth products market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type, gender, age group, and distribution channel. 

Analysis by Product Type:

• Shampoos and Conditioners
• Serums
• Oils
• Supplements and Vitamins
• Others

Shampoos and conditioners stand as the largest component in 2024. The shampoos and conditioners segment represent the largest market share depending on product type within the hair production industry, due to the high demand occasioned by their immense popularity and the primary purpose they serve as essential hair care regimen. These products are by their nature easy to use and procedure-based and can therefore be incorporated into the consumer's daily hair regime, making them indispensable to the purchaser. Shampoos become the main product for cleaning the scalp as well as hair strands. Such special cleansing procedures create the proper environment for the hair, producing an ideal condition for hair growth. The others are shampoo that helps the entry of nutrients into hair and makes it healthier and prevents hair fall and Tangies conditioner which nourishes and moisturizes the hair leaving it healthier and smoother. Furthermore, shampoos are conditioners are the most used and the most preferred of methods to getting hair solutions. They deliver non-intrusive and the easiest way acceptable to consumers edging out the common hair problems. Also, this makes them accessible to a wide range of customers. Moreover, the efforts in formulation technology have also become more refined with the incorporation of more specialized components, such as Biotin, keratin, and botanical extracts into these products, hence, their ability to support hair growth. 

Analysis by Gender:

• Men
• Women

Men leads the market share in 2024. Hair loss and thinning have been more prevalent among men, and addressing these concerns has gained societal importance. As a result, men have shown a higher inclination towards seeking hair growth solutions. The shifting cultural norms and increased emphasis on personal grooming have also contributed to the growth of the men's segment. Men today are more open to exploring hair care products and solutions, including those focused on hair growth. Moreover, the marketing efforts directed towards men's grooming and hair care have expanded, breaking traditional stereotypes and encouraging men to prioritize their appearance.

Analysis by Age Group:

• Under 35
• 35 to 50
• Above 50

35 to 50 leads the market share in 2024. Individuals within this age range often experience a convergence of factors that contribute to hair thinning and loss, such as hormonal changes, genetic predisposition, and the cumulative effects of environmental stressors. Moreover, people in this age bracket are typically more conscious of their appearance and well-being. As they enter their middle years, concerns about hair health become more prominent, leading to a heightened interest in hair growth products. The 35 to 50 age group is also more likely to have disposable income, enabling them to invest in solutions that address their hair-related concerns.

Analysis by Distribution Channel:

• Online
• Offline

Offline leads the market share in 2024. Traditional retail stores, which include physical outlets, such as brick-and-mortar stores, pharmacies, and salons, offer an extra-sensory experience of hands-on, interactive shopping. Shoppers look for personalized consulting and tips from professionals and traditional channels can help providing this more than the online retail. Furthermore, personal hair growth products shopping occurs face-allows customers to carefully inspect products, read labels, and compare other options on the spot before buying them. This gives consumers an actual take-home feeling of confidence and trust in the product’s quality and effectiveness. Moreover, the hair care industry has gone through a long development stage in brick and mortar retail with which the customers are easily associated.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Asia-Pacific accounted for the largest market share of over 46.7%. In the Asia Pacific region, hair is often considered a symbol of beauty and vitality, driving a significant cultural emphasis on hair care and growth. The prevalence of genetic factors and a diversity of hair types has led to a substantial demand for specialized products targeting various hair concerns. The region's large and diverse population, coupled with rising disposable incomes, has created a substantial consumer base seeking effective hair growth solutions. Moreover, the growing urbanization and exposure to environmental pollutants have fueled hair-related issues, prompting individuals to explore products that address these concerns.

Hair Growth Products Market Regional Takeaways:

North America Hair Growth Products Market Analysis

The North American hair growth products market is expanding due to accelerating demand for clinically backed solutions and consumer interest in natural, DHT-blocking ingredients. The leading country is the U.S, with application driven by rising cases of hair thinning and changing product formulations. Key constituents of new offerings include peptides, biotin, and botanical extracts. E-commerce and direct-to-consumer sales form a significant percentage of market growth, while premium and prescription-based treatments, minoxidil and laser therapy devices, are continually boosting. Trends in Canada reflect similar patterns where there is a rising demand for organic and cruelty-free formulations. The distribution network is diversifying, with higher penetration in dermatology clinics, salons, and professional channels. FDA and Health Canada's regulatory approvals play a significant role in product innovation and availability. Personalized regrowth treatments are a focus for multinational brands and biotech firms in highgly intense competition. Scalp health research advances, with microbiome-based solutions as well as AI-driven diagnostics are driving further market evolution.

United States Hair Growth Products Market Analysis

The United States hair growth products market is driven by a combination of demographic factors, technological advancements, and increasing consumer awareness. The growing demand for hair growth products due to rising concerns about the health of hair among individuals is offering a favorable market outlook. According to reports, more than 114 Million people in the US are concerned about their hair health. Moreover, the growing prevalence of hair loss, particularly among the geriatric and an increasingly large number of young people with stress-induced hair thinning, is generating strong demand for hair restoration solutions. Therefore, citizens in the country are increasingly looking for prescription and over-the-counter (OTC) hair growth products. Apart from this, the increasing focus on natural and organic ingredients in personal care products is shaping consumer preferences, leading to a surge in demand for hair growth products that offer healthier, side-effect-free alternatives. Furthermore, technological innovations, such as the development of advanced hair growth serums and supplements, is further contributing to the market growth. Additionally, the growth of online retail platforms and targeted marketing strategies by leading brands also supports the expansion of the hair growth products market in the U.S., allowing consumers to access a wide range of products easily.

Asia Pacific Hair Growth Products Market Analysis

The Asia Pacific hair growth products market is expanding rapidly due to factors such as increasing awareness of hair health, the rise in disposable income, and cultural emphasis on personal appearance. As the population across countries like China, India, and Japan grows, concerns about hair loss, particularly male pattern baldness, are becoming more prevalent. With the rising disposable income, people are increasingly investing in personal care and grooming, creating a large demand for hair growth solutions. Additionally, the influence of social media, celebrity endorsements, and rising beauty standards is intensifying the demand for effective hair growth products. Social media platforms are becoming major sources of influence, where influencers, celebrities, and beauty enthusiasts share their personal experiences with various hair growth products. When well-known figures promote specific brands or products, their followers often seek to replicate their looks and routines, thus increasing demand. This trend is visible when celebrities candidly talk about their hair loss struggles and the drugs or products they have resorted to for hair regrowth. According to reports, India had 467.0 Million social media users in January 2023. Further, with the rise of herbal and natural-based hair growth solutions aligned with ancient Asian practises such as Ayurveda and Traditional Chinese Medicine (TCM), the market is expanding further. Heightened consumer interest in non-invasive treatments, such as topical solutions and supplements, has expanded the market further.

Europe Hair Growth Products Market Analysis

The European hair growth products market is fueled by an aging population, growing awareness about hair loss, and the desire for natural and non-surgical hair restoration options. The demand for hair growth products among the aging population is increasing as hair loss becomes a common concern with age. As individuals grow older, they experience natural thinning and balding, particularly due to hormonal changes. This has led to a surge in the use of hair growth solutions, including topical treatments, supplements, and shampoos. As per the reports, on 1 January 2023, it estimated that people in the population of the EU have reached 448.8 Million and over one fifth (21.3 %) population is aged 65 years and above. Countries, such as the UK, Germany and France, more men are now seeking to find remedies to prevent hair loss and balding. As the trend towards self-care and wellness continues to grow, there is an increased demand for products that promote healthy hair growth and overall scalp health. Moreover, the preference for natural, chemical-free, and sustainable products is driving the demand for organic-based hair growth solutions. Furthermore, as Europeans become more informed about the benefits of a balanced diet and supplements in promoting hair health, the market for oral hair growth supplements is gaining momentum. 

Latin America Hair Growth Products Market Analysis

The increasing awareness about hair loss among both men and women and a cultural emphasis on beauty and appearance is contributing to the market growth. With hair loss becoming a growing concern in countries like Brazil, Mexico, and Argentina, people are actively seeking solutions to combat this issue. Furthermore, the rising disposable income and the growing trend of self-care are encouraging the demand for high-quality and effective hair growth products. Local influencers and beauty standards also contribute to the adoption of hair care solutions, pushing for a more aesthetic-focused market. Apart from the above, other factors include growing e-commerce and D2C marketing that supports brands in their reach to an increased audience to widen the access for hair growth products. The availability of various ranges of products amplifies the usage of e-commerce to purchase these kinds of products owing to the heightened convenience. International Trade Administration cites Brazil as being the largest economy in Latin America and continues at a rapid rate of e-commerce growth of 14.3% by 2026.

Middle East and Africa Hair Growth Products Market Analysis

The Middle East and Africa hair growth products market is influenced by factors such as growing disposable incomes and increasing interest in personal grooming. There is a higher demand for hair growth solutions, including topical treatments and supplements, as people are becoming more concerned about hair thinning. In addition, the region's increasing interest in wellness and self-care is propelling the market growth. Cultural practices where people give more preference to full hair growth are the reasons these products become highly popular and the market of this region grows up. Other than this, in the rapid process of urbanization and changing living standards, people of the region are willing to spend on some premium products. According to the CIA report, the Saudi Arabia's Urban population was 85% of total population in 2023.

Top Hair Growth Products Companies:

The market for hair growth products is highly competitive, owing to the existence of established brands, pharmaceuticals, and newer startups. Companies continue to be active in R&D efforts, developing advanced formulation changes, such as stem cell treatments, peptide-based solutions, and nanotechnology-based scalp absorption solutions. Developments in the requests for more natural, organic, and chemical-free products have led to the growth of botanical and plant-based hair regrowth solutions. E-commerce and DTC have been transforming the marketplace to enable offering of personalized subscription-based treatments to brands. Increased brand presence is set to happen, along with consumer engagement, through various social media platforms, influencer marketing, and celebrity endorsements. Regional players are focusing on localized preferences, whereas multinational companies are reaching a wider audience through strategic partnerships or acquisitions. It is shaped, therefore, by continued innovation in premium product lines, growing awareness of premium products, and technological advancement, that should ideally position the market for sustained global expansion.

The report provides a comprehensive analysis of the competitive landscape in the hair growth products market with detailed profiles of all major companies, including:

• Farouk Systems Inc.
• Johnson & Johnson
• L'Oréal S.A.
• Mosaic Wellness
• Nutrafol (Unilever plc)
• Philip Kingsley Products Ltd.
• Vita Balance Inc.
• Yanagiya Honten Co. Ltd. 

Latest News and Developments:

• January 2025: The company has introduced the Rosemary Redensyl Hair Growth Serum (Tetragain™), a breakthrough formulation by India's first farm-to-face brand that is specially designed to cure hair loss, promote re-growth, and combat premature greying.
• November 2024: Kourtney Kardashian Barker's supplement brand Lemme launched Lemme Grow, the first biotin-free hair growth supplement on the market containing a complex of Cynatine HNS keratin and vitamins. Formulated to encourage thicker, fuller hair and lessen shedding in as little as 12 weeks, Lemme Grow is available directly on the site, lemmelive.com.
• September 2024: Clean hair care brand Evolvh has launched Better Roots Shampoo and Conditioner. According to the company, Better Roots products restore the scalp moisture balance and microbiome, strengthening strands to prevent breakage.
• May 2024: MIT researchers, Brigham and Women's Hospital, and Harvard Medical School developed a new treatment for alopecia areata, an autoimmune disease that leads to hair loss and affects individuals of all ages, including children.
• May 2024: Deos Hair Care has recently unveiled its new Hair Growth Shampoo and Conditioner, which helps people with thinning hair and hair loss. This luxury, high-performing, healthy product is completely paraben-free, sulfate-free, and aluminum-free, packed with the power of strengthening, reinvigorating, and DHT-blocking ingredients such as caffeine, biotin, rosemary oil, keratin, castor seed oil, and panthenol.

Hair Growth Products Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the hair growth products market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global hair growth products market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the hair growth products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.