Green Tea Market

Green Tea Market Size:

The global green tea market size reached USD 17.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.56% during 2025-2033. The market is growing rapidly driven by the emerging health and wellness trends, increasing consumer awareness of green tea benefits, recent innovations in product offerings, rapid globalization of tea culture, and rising disposable incomes.

Green Tea Market Analysis:

• Market Growth and Size: The market is witnessing stable growth, driven by increasing health awareness, changing consumer preferences towards healthier beverages, and the rising product demand in both established and emerging markets.
• Major Market Drivers: Key drivers influencing the market growth include the growing health and wellness trend, innovations in product offerings, globalization of tea culture, rising disposable incomes, and the heightened consumer awareness about the health benefits of green tea.
• Technological Advancements: Recent innovations in tea cultivation, processing, and packaging that are enhancing product quality and shelf life are supporting the market growth. Furthermore, innovations in e-commerce and digital marketing that are improving product accessibility is driving the market growth.
• Industry Applications: The market is experiencing high product demand in health and beauty industry, with extracts being incorporated into supplements, skincare, and cosmetic products.
• Key Market Trends: The key market trends involve the ongoing shift towards organic and sustainably sourced green tea products, catering to environmentally conscious consumers. Furthermore, the introduction of flavored green teas, such as lemon and jasmine, and ready-to-drink (RTD) formats are bolstering the market growth.
• Geographical Trends: Asia Pacific leads the market due to its cultural significance, large production volumes, and increasing health awareness. Other regions are also showing significant growth, fueled by health trends and the increasing influence of Asia dietary habits.
• Competitive Landscape: The market is characterized by a mix of large multinational corporations and local players that are focusing on innovation, global expansion, and sustainability initiatives to stay competitive, with a growing emphasis on direct-to-consumer sales channels.
• Challenges and Opportunities: The market faces various challenges, such as maintaining product quality and meeting diverse preferences of global markets. However, the introduction of new flavors, rapid expansion in emerging markets, and adoption of digital platforms to enhance customer engagement are creating new opportunities for the market growth.
   

Green Tea Market Trends:

The emerging health and wellness trends

Consumers are becoming increasingly aware of their dietary choices and its impact on overall health. In line with this, the widespread adoption of green tea, as it is rich in antioxidants and bioactive compounds that improve brain function, aid in weight loss, reduce the risk of heart disease, and lower the risk of certain types of cancer, is boosting the market growth. Furthermore, the ongoing shift towards healthy living, prompting consumers to substitute traditional beverages like coffee and black tea with green tea, is driving the market growth. Moreover, the growing prevalence of lifestyle diseases, such as obesity and diabetes, propelling consumers to opt for healthier alternatives like green tea, is creating a positive outlook for the market.

Increasing consumer awareness of green tea benefits

The growing awareness of green tea's health benefits, fueled by scientific research, media coverage, and marketing efforts, is propelling the market growth. In line with this, the increasing number of studies highlighting green tea's potential health benefits, including improved brain function, antioxidants that may lower the risk of certain cancers, heightened metabolic rate, and a reduction in the risk of cardiovascular diseases, is boosting the market growth. Additionally, information about potential health benefits has been widely disseminated through health blogs, wellness magazines, and social media platforms, making it more accessible to the general public. Besides this, aggressive marketing campaigns by green tea producers, which often highlight the natural, health-promoting aspects of green tea, are driving the market growth.

Recent innovations in product offerings

Recent innovation in product offerings, such as the introduction of a range of natural flavors, including lemon, honey, mint, and jasmine, is boosting the market growth. Furthermore, the development of ready-to-drink (RTD) green tea beverages, which offer convenience and accessibility to consumers who are often on the go and looking for healthy beverage options that fit their busy lifestyles, is supporting the market growth. Additionally, the introduction of innovative products, such as sweetened and unsweetened green teas and green tea-based energy drinks, is positively influencing the market growth. Besides this, the widespread utilization of green tea-infused products in the health and beauty sectors is acting as another growth-inducing factor. Moreover, the development of organic and sustainably produced green tea products, catering to the growing demand for environmentally friendly and ethically produced goods, is favoring the market growth.

Rapid globalization of tea culture

The globalization of tea culture due to several factors, including increased global travel, cultural exchange, and the influence of Asian diasporas in Western countries, is propelling the market growth. The increasing exposure to new food and beverage (F&B) traditions, including tea-drinking customs, which has led to a growing appreciation and adoption of green tea in regions where it was previously less common, is supporting the market growth. Furthermore, the rising number of specialty tea shops and cafes, which offer a variety of green teas, introducing consumers to its diverse flavors and forms, is catalyzing the market growth. Moreover, the increasing presence of Asian pop culture through mediums, such as film, television, and social media, resulting in a broader acceptance and curiosity about green tea, is driving the market growth.

Rising disposable incomes

The increasing disposable incomes, enabling more people to have greater financial resources to spend on non-essential goods, including premium beverages like green tea, is boosting the market growth. Furthermore, the rapid economic growth, leading to a burgeoning middle class in regions that have traditionally been tea-consuming cultures is supporting the market growth. In addition, the ongoing shift towards premium green teas, as consumers seek out products that signify a higher status or offer perceived health benefits, is positively influencing the market growth. Moreover, the escalating disposable income allows consumers to explore and experiment with different types of green teas, including organic and imported varieties, which are generally more expensive than standard black tea or lower-grade green teas.

Green Tea Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, flavour, and distribution channel.

Breakup by Type:

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Capsules
• Others
   

Green tea bags accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and others. According to the report, green tea bags represented the largest segment.

Green tea bags represent the largest segment due to their convenience and accessibility. They offer a quick and easy way for consumers to enjoy green tea without the hassle of measuring and steeping loose leaves. Furthermore, green tea bags are also favored for their consistent quality and flavor, ensuring a standard experience with each cup. Besides this, the easy availability of organic and specialty green tea bags, which claim to offer superior health benefits and more refined flavors, is boosting the market growth. Additionally, the ease of distribution and storage, coupled with the long shelf life of green tea bags, which makes them a popular choice in both retail and online markets, is acting as another growth-inducing factor.

Green tea instant mixes cater to consumers seeking more convenience than tea bags. They are often available in the form of powders or granules and can be quickly dissolved in hot or cold water, offering an instant green tea experience. Furthermore, the versatility of instant mixes, allowing for incorporation into smoothies, shakes, and even culinary recipes, adds to their appeal.

Iced green tea offers a refreshing alternative to traditional hot tea and caters to a demographic seeking both hydration and the health benefits of green tea. It is available in various forms, including ready-to-drink (RTD) bottles, concentrates, and brew-it-yourself kits. Furthermore, the introduction of sparkling iced green teas and iced green tea-infused beverages is driving the market growth.

The loose leaf green tea caters to traditionalists and tea connoisseurs who appreciate the authentic tea brewing experience. It includes a variety of high-quality green teas, such as single-origin and artisanal blends. Furthermore, loose leaf green tea offers a richer and more nuanced flavor profile compared to tea bags or instant mixes, as it allows the leaves to fully expand and release their aroma and flavors.

Green tea capsules are a niche but growing segment that appeals to health-conscious consumers looking for a convenient way to incorporate the benefits of green tea into their diet. These capsules contain green tea extract and are often marketed as dietary supplements, offering a concentrated dose of the antioxidants found in green tea, such as catechins.

Breakup by Flavour:

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmin
• Basil
• Others
   

Lemon holds the largest share in the industry

A detailed breakup and analysis of the market based on the flavour have also been provided in the report. This includes lemon, aloe vera, cinnamon, vanilla, wild berry, jasmin, basil, and others. According to the report, lemon accounted for the largest market share.

Lemon green tea represents the largest segment, owing to its refreshing taste and perceived health benefits. The zesty flavor of lemon complements the bitterness of green tea, creating a harmonious blend that appeals to a wide range of consumers. Furthermore, lemon green tea is rich in vitamin C and has been traditionally associated with immune-boosting and detoxifying properties, which enhances its health appeal. Besides this, it is available in various forms, including tea bags, loose leaf, and ready-to-drink (RTD) preparations, making it accessible to a diverse consumer base. Additionally, the heightened awareness regarding the versatility of lemon tea, as it can be enjoyed hot or cold, catering to different preferences and seasons, is bolstering the market growth.

Aloe vera green tea is known for its soothing and healing properties, particularly for skin and digestive health. It offers a blend that is both refreshing and potentially beneficial for overall wellness. Furthermore, aloe vera flavor is particularly appealing to health-conscious consumers who are aware of its medicinal properties.

Cinnamon green tea combines the spicy warmth of cinnamon with the fresh taste of green tea. It appeals to those who enjoy a more robust and aromatic tea experience. Furthermore, cinnamon is known for its potential health benefits, including blood sugar regulation and anti-inflammatory properties, which complement the antioxidant benefits of green tea.

Vanilla green tea offers a smooth and sweet profile of vanilla with the natural earthiness of green tea, creating a blend that is both comforting and sophisticated. It appeals to consumers who prefer a milder, sweeter tea experience, often serving as a gentle introduction to green tea. Besides this, vanilla green tea is an excellent choice for afternoon or evening relaxation, offering a subtle, dessert-like flavor without the added calories.

Wild berry green tea combines a mix of berry flavors, such as raspberry, blueberry, and blackberry, with green tea, resulting in a refreshing and antioxidant-rich beverage. Furthermore, the tart and sweet notes of the berries complement the natural astringency of green tea, creating a balanced and flavorful drink. It is widely popular among consumers looking for a refreshing and naturally sweet tea option.

Jasmine green tea flavor is achieved by infusing green tea leaves with jasmine flowers, a process that imparts a subtle, sweet fragrance to the tea. It is highly regarded for its soothing properties and is often consumed for relaxation and stress relief. Furthermore, the floral notes of jasmine create a luxurious and sensory tea-drinking experience, appealing to consumers who appreciate more refined and sophisticated flavors.

Basil green tea brings together the refreshing taste of green tea with the aromatic and slightly sweet notes of basil. It offers a range of health benefits, including anti-inflammatory and antibacterial properties. Basil green tea is particularly popular among those who enjoy experimenting with different flavors and those interested in herbal teas.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others
   

Supermarkets and hypermarkets represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets are dominating the market as they offer convenient one-stop destinations for consumers, providing an array of green tea options ranging from affordable to premium brands. In addition, they often feature dedicated sections for teas and healthy beverages, making it easier for consumers to find and explore different types of green tea. Furthermore, supermarkets and hypermarkets also benefit from economies of scale, enabling them to offer competitive pricing, discounts, and promotions, which are attractive to price-sensitive customers. Besides this, the presence of knowledgeable staff that can assist in guiding consumers, particularly those new to green tea, is bolstering the market growth.

Specialty stores cater to consumers seeking a more curated and premium tea experience. They focus exclusively on tea and related products, offering a wide range of high-quality, artisanal, and niche green tea varieties that may not be available in mainstream retail outlets. Besides this, specialty stores are known for their expertise in tea, providing a rich experience for customers through knowledgeable staff, tea tastings, and personalized recommendations.

Convenience stores are appealing to consumers seeking quick and easy access to tea products. They are strategically located in high-traffic areas, such as gas stations, urban streets, and near offices, making them easily accessible for impromptu or on-the-go purchases. Furthermore, convenience stores offer ready-to-drink green tea beverages, tea bags, and instant mixes, catering to the demands of busy consumers who value speed and convenience.

Online stores cater to tech-savvy consumers who prefer shopping from the comfort of their homes or offices. They offer an extensive range of green tea products, from everyday brands to exotic and premium varieties, often surpassing the variety found in physical stores. Besides this, the convenience of easy browsing, comparison of products and prices, and reading customer reviews add to the appeal of online shopping.

Breakup by Region:

• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America
   

Asia Pacific leads the market, accounting for the largest green tea market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific has a long-standing tradition and cultural significance of green tea, which contributes significantly to its high consumption levels. Additionally, the region is the largest producer of green tea across the globe, which supports both domestic consumption and significant export volumes. Besides this, the growing awareness of the health benefits of green tea among the population in the Asia Pacific region, prompting a shift towards consuming healthier beverages, is driving the market growth. Furthermore, the rising disposable income, enabling consumers to spend on health-promoting products like green tea, is positively influencing the market growth. Apart from this, the easy availability of a wide variety of green tea products, ranging from traditional loose-leaf teas to modern, flavored, and ready-to-drink formats, in the region, is strengthening the market growth.

North America has experienced a surge in popularity due to increased consumer awareness of its health benefits and antioxidants. This shift in preferences aligns with a broader trend toward healthier lifestyles and beverage choices.

 Moreover, European consumers are increasingly embracing green tea as a preferred choice due to its natural and wholesome image. There is a growing interest in premium and specialty green teas, including blends with unique flavors in the region.

The Middle East and Africa region has been experiencing moderate growth, driven by factors such as increasing health consciousness, a growing preference for natural and functional beverages, and a rising awareness of the potential health benefits of green tea.

The green tea market in Latin America is witnessing growth as consumers in the region become more health-conscious and seek beverages that align with a healthy lifestyle.

Leading Key Players in the Green Tea Industry:

Key players are actively engaged in various strategies to capitalize on the growing demand and stay competitive. They are heavily investing in research and development (R&D) to introduce innovative products, such as flavored and functional green teas, catering to diverse consumer preferences. Additionally, companies are focusing on expanding product lines to include ready-to-drink green teas, organic, and sustainably sourced options, appealing to health-conscious and environmentally conscious consumers. Besides this, several producers are leveraging advanced marketing techniques, utilizing social media and influencer partnerships to reach a broader audience and enhance brand visibility. In addition, they are expanding their global footprint through mergers, acquisitions, and partnerships.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• AMORE Pacific Corp
• Arizona Beverage Company
• Associated British Foods LLC
• The Coca-Cola Company
• Tata Global Beverages
• Unilever
• Cape Natural Tea Products
• Celestial Seasonings
• Finlays Beverages Ltd.
• Frontier Natural Products Co-Op.
• Hambleden Herbs
• Hankook Tea
• Honest Tea, Inc.
• ITO EN
• Kirin Beverage Corp.
• Metropolitan Tea Company
• Northern Tea Merchants Ltd
• Numi Organic Tea
• Oishi Group Plc.
• Oregon Chai Inc.
• Yogi Tea
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News: 

• In July 2021, AMORE Pacific Corp. lists its VITALBEAUTIE green tea probiotics supplement on Amazon Global to kickstart its expansion into international markets.
• In November 2023, The Coca-Cola Company partnered with Darjeeling’s Makaibari tea estate to launch ready-to-drink iced green tea in India.
• In January 2021, Unilever’s Lipton brand introduced a morning tea blend that support the immune system.

Green Tea Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the green tea market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global green tea market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the green tea industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.