Gluten-Free Products Market

Global Gluten-Free Products Market:

The global gluten-free products market size reached USD 22.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 40.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033. The rising occurrence of irritable bowel syndrome (IBS), gluten intolerance, and celiac disease, along with the introduction of weight management programs, is primarily driving the market.

Global Gluten-Free Products Market Analysis:

• Major Market Drivers: The increasing awareness among individuals towards the preventive measures that can be taken to manage gluten intolerance, coupled with the rising consumer focus on diet plans that include grain-free food alternatives, represents one of the key drivers propelling the gluten-free products market growth.
• Key Market Trends: One of the emerging trends in the gluten-free products market share is the growing popularity of sustainable and attractive packaging with clean labeling to gain consumer attention. Besides this, the easy accessibility of ready-to-eat (RTE) gluten-free meals through online retail systems, on account of the expanding e-commerce industry, is another significant growth-inducing factor.
• Geographical Trends: According to the gluten-free products market overview, North America currently dominates the global market. This can be attributed to various factors, including the rising number of businesses launching gluten-free products in numerous flavors and packaging, the elevating consumer awareness towards celiac diseases, and favorable demographics across the region.
• Competitive Landscape: Some of the leading gluten-free products market companies are Kraft Heinz Company, Hain Celestial Group, Boulder Brands, General Mills, Pinnacle Foods, Kellogg's, Hero Group, Freedom Nutritional Products, Warburtons, Barilla Group, Glutamel, Raisio Group, Dr. Schär Company, Domino's Pizza Enterprises, Alara Wholefoods Ltd, Genius Foods, Enjoy Life Foods, and Silly Yak Foods, among many others.
• Challenges and Opportunities: One of the primary challenges impeding the gluten-free products market outlook is the lack of awareness among individuals regarding celiac disease. Apart from this, ingredients, including gluten-free flours, that are added to prepare pizza, pasta, bread, etc., can be low in fiber. Moreover, to match the feel, taste, and texture of conventional ingredients, sugar and fats are additionally added, thereby causing health issues. However, the widespread adoption of clean labeling and the introduction of the microencapsulation technique that aids manufacturers in enhancing the shelf-life of gluten-free products are expected to bolster the global market over the forecasted period.

Global Gluten-Free Products Market Trends:

Increasing Healthy Snacking Options

The expanding working population with hectic lifestyles and busy schedules across countries is inflating the demand for meals and snacks that are convenient, ready-to-eat, and gluten-free. Consequently, numerous companies are introducing gluten-free products that go beyond conventional bakery items, such as biscuits, pastries, pasta, cakes, etc. For instance, gluten-free breakfast cereals are gaining extensive traction, and General Mills Inc. is making nearly 90% of its Cheerios breakfast cereals range gluten-free. Apart from this, Rage Coffee, a Delhi-based FMCG company, introduced three new snacks, namely caffeine almond bars, coffee peanut bars, and chocolate oats cookies. These products are prepared with natural premium ingredients and are gluten-free. Moreover, they do not contain colors or preservatives, thereby making them ideal for healthy snacking. Besides this, Wild Drum, an Indian brand, further developed gluten-free hard-seltzers, a clear carbonated alcoholic beverage infused with natural fruit flavorings. All these healthy snacking and drinking options are extensively utilized by consumers across the globe, which, in turn, is anticipated to propel the gluten-free products market over the forecasted period.

Rising Brand Offerings

The wide presence of multinational companies across the globe that are focusing on manufacturing gluten-free food items to expand their product portfolio by entering into strategic partnerships and collaborations, thereby fueling the gluten-free products market revenue. For example, Rudi’s introduced 15 of its organic and gluten-free products with a new fermentation process and new packaging that included bread. Furthermore, Feel Good Foods, a gluten-free frozen appetizers and snack brand, launched a gluten-free square pan pizza. Besides this, in January 2023, Dr. Schar USA Inc., a business unit of Dr. Schar AG, based in Burgstall, Italy, announced the expansion of US manufacturing capacity and its portfolio into new categories. It was done to diversify its gluten-free product offerings and elevate its market presence in North America.

Launch of Favorable Policies

One key recent opportunity in the gluten-free products market is that government bodies worldwide are introducing favorable policies to promote the adoption of gluten-free products at affordable prices. For example, in April 2022, the Agricultural & Processed Food Products Export Development Authority (APEDA) launched numerous millet products at the AAHAR food fair at affordable prices, ranging from Rs. 5 to Rs. 15 for individuals of all ages. All the millet items, including ragi peanut butter, jowar peanut butter, khichadi, cream biscuits, salt biscuits, milk biscuits, millet malts, etc., introduced by APEDA were gluten-free and patented. In addition to this, various organizations are also providing certificates to encourage brands to use clean labeling, which helps in gaining consumer attention. For instance, the Association of European Coeliac Societies (AOECS) is a non-profit umbrella organization that operates and owns a gluten-free certification program recognized internationally by its Crossed Grain Symbol, which is a registered trademark. Furthermore, brand owners can use this symbol in their pre-packaged food products by meeting the Grossed Grain Symbol’s licensing rules and the AOECS Standard for gluten-free foods. As such, SGS has partnered with AOECS to offer food retailers and manufacturers a cost-effective and robust route to gluten-free food certification. These initiatives by various associations will continue to fuel the gluten-free products market over the forecasted period.

Global Gluten-Free Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on the product type, source, and distribution channel. 

Breakup by Product Type:

• Bakery Products
  • Breads, Rolls, Buns, and Cakes
  • Cookies, Crackers, Wafers, and Biscuits
  • Baking Mixes & Flours 
• Snacks & RTE Products
• Pizzas & Pastas
• Condiments & Dressings
• Others
   

Among these, bakery products currently account for the largest market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes bakery products (breads, rolls, buns, and cakes, cookies, crackers, wafers, and biscuits, baking mixes & flours), snacks & RTE products, pizzas & pastas, condiments & dressings and others. According to the report, bakery products accounted for the largest market share. 

The rising number of bakeries across countries that sell gluten-free bakery goods is primarily driving the gluten-free products market report in this segmentation. For example, in October 2021, Ellipsis Bakery launched its third location in Oshiwara, Andheri West, Mumbai. Along with classic baked goods, the bakery offered wheat-free and gluten-free options. Additionally, the growing number of bakery start-ups, particularly in the U.S., that provide gluten-free bread alternatives, such as NUCO's Coconut Wraps, is anticipated to bolster the market growth in this segmentation over the forecasted period.

Breakup by Source:

• Animal Source
  • Dairy
  • Meat
• Plant Source
  • Rice and Corn
  • Oilseeds and Pulses
  • Others
     

The report has provided a detailed breakup and analysis of the market based on the source. This includes animal source (dairy and meat) and plant source (rice and corn, oilseeds and pulses, and others).

According to the gluten-free products market statistics, gluten-free products are prepared from a wide array of sources that offer alternatives for individuals with celiac diseases. Rice, a staple gluten-free grain, is used in several forms, including brown rice, white rice, and rice flour. Besides this, plant-based sources, such as corn, are widely adopted in the preparation of tortillas, bread, snacks, etc.

Breakup by Distribution Channel:

• Conventional Stores
  • Grocery Stores
  • Mass Merchandisers
  • Warehouse Clubs
  • Online Retailers
• Specialty Stores
  • Bakery Stores
  • Confectionery Stores
  • Gourmet Stores
• Drugstores & Pharmacies
   

Currently, conventional stores exhibit a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes conventional stores (grocery stores, mass merchandisers, warehouse clubs, and online retailers), specialty stores (bakery stores, confectionery stores, and gourmet stores), and drugstores & pharmacies. According to the report, conventional stores accounted for the largest market share.

Conventional stores, also called traditional brick-and-mortar stores, play an important role in selling gluten-free products. These stores offer a physical space where individuals can easily purchase and find a variety of gluten-free products. Moreover, shopping in conventional stores allows consumers to physically read labels, examine products, and compare prices before making a purchase, which is driving the market growth in this segmentation.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

North America leads the market, accounting for the largest gluten-free products market share.

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share. 

The increasing demand for gluten-free beverages in the United States, followed by Canada, owing to the rising consumer inclination towards a healthy lifestyle, is one of the gluten-free product market recent developments in North America. Moreover, the elevating public awareness about celiac disease is escalating the demand for gluten-free products, which is also acting as another significant growth-inducing factor. Apart from this, the favorable regulatory initiatives and framework by the US Food and Drug Administration (FDA) to promote gluten-free diets and subsidy allocations are expected to drive the regional market over the forecasted period.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Kraft Heinz Company
• Hain Celestial Group
• Boulder Brands
• General Mills
• Pinnacle Foods
• Kellogg's
• Hero Group
• Freedom Nutritional Products
• Warburtons
• Barilla Group
• Glutamel
• Raisio Group
• Dr. Schär Company
• Domino's Pizza Enterprises
• Alara Wholefoods Ltd
• Genius Foods
• Enjoy Life Foods
• Silly Yak Foods
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Gluten-Free Products Market News:

• October 2024: PepsiCo announced its agreement to acquire Siete Foods for $1.2 billion. This acquisition aims to enhance PepsiCo's portfolio with Siete's authentic Mexican-American food products, which include grain free tortillas, salsas, and snacks. Founded in 2014, Siete Foods focuses on heritage-inspired foods that cater to various dietary needs and preferences, and its products are widely available across the U.S.
• September 2024: Bay State Milling has expanded its operations by acquiring Montana Gluten Free, enhancing its portfolio as one of the largest family-owned milling companies in the U.S. The facility specializes in SowNaked® Mindfully Farmed Oats, a unique non-GMO variety that is gluten-free and boasts 40% more protein than conventional oats. These oats are processed under strict gluten-free standards, ensuring gluten levels are significantly lower than FDA requirements.
• May 2024: Mondelēz International launched its first gluten-free Chips Ahoy! cookie in May. With approximately 25% of Americans adhering to a gluten-free diet, Mondelēz aims to attract customers who previously avoided the product due to dietary restrictions. The company has previously entered the gluten-free market with Oreo Gluten Free cookies.

Gluten-Free Products Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the gluten-free products market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global gluten-free products market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the gluten-free products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.