Glamping Market

Glamping Market Size:

The global glamping market size reached US$ 3.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2032, exhibiting a growth rate (CAGR) of 12.4% during 2024-2032. The market is flourishing due to a growing preference for luxurious outdoor experiences, the influential role of social media in showcasing unique destinations, and the diversification of accommodation types and locales that cater to a range of consumer tastes and budgets.

Glamping Market Analysis:

• Market Growth and Size: The market is experiencing rapid growth, driven by increasing consumer demand for luxurious and unique outdoor experiences. It's expanding globally, with Europe currently holding the largest market share due to its diverse landscapes and rich cultural offerings.
• Major Market Drivers: Key factors propelling market growth include a rising desire for luxury outdoor experiences, significant influence from social media and digital marketing, and an expansion in accommodation types and destinations. These drivers cater to a range of tastes and budgets, broadening the market's appeal.
• Technological Advancements: Innovations in eco-friendly and sustainable living solutions are shaping the market. Technological advancements such as online booking platforms and social media marketing are making these unique experiences more accessible and appealing to a wider audience.
• Industry Applications: This sector is finding applications in various areas including wellness retreats, cultural tourism, and eco-tourism. Luxury and adventure-themed setups are specifically tailored to cater to diverse consumer preferences within these areas.
• Key Market Trends: There's a trend towards integrating luxury with sustainability, and offering personalized experiences that blend adventure with comfort. The use of renewable energy and sustainable materials in accommodations is becoming increasingly popular.
• Geographical Trends: While Europe leads, the Asia Pacific, North America, Latin America, and the Middle East and Africa regions are showing significant growth. Each region offers unique experiences based on its natural and cultural characteristics, appealing to both local and international tourists.
• Competitive Landscape: The market is highly competitive with key players focusing on innovation, luxury, and sustainability. Expansion into new and untouched natural locations and investment in high-end amenities are common strategies to attract customers.
• Challenges and Opportunities: Challenges include maintaining ecological balance and meeting the high expectations of luxury travelers. However, these challenges present opportunities for innovation in sustainable practices and for creating unique, culturally immersive experiences that align with local environments and traditions.
   

Glamping Market Trends:

Increased desire for unique and luxurious outdoor experiences

The market is primarily driven by the growing consumer desire for unique and luxurious outdoor experiences. Unlike traditional camping, glamping offers a blend of wilderness exposure with modern luxury and comfort, attracting a wider audience who might not ordinarily consider camping. This trend is especially prevalent among millennials and Gen Z, who seek experiential travel over conventional vacation styles. Glamping sites often feature high-end amenities such as comfortable beds, en-suite bathrooms, gourmet dining, and sometimes even spa services, all set in remote and scenic locations. This allows travelers to connect with nature without sacrificing the comforts and luxuries they are accustomed to. The increasing popularity of sustainable and eco-friendly tourism also plays a significant role, as many sites are designed with a low environmental impact in mind, appealing to environmentally conscious travelers.

Rise of social media influence and digital marketing

Social media influence and digital marketing significantly boost the market by showcasing picturesque sites and experiences to a broad audience. This visibility has turned glamping into a trend that symbolizes both adventure and elegance, catering to the aspirations of a digitally connected generation. Influencers and travel bloggers play a key role in this trend, as their posts and stories depicting experiences inspire followers to seek similar adventures. Additionally, the ease of online bookings and the presence of dedicated platforms and websites for glamorous camping have made it more accessible for potential customers. This digital approach not only markets the experience but also simplifies the process of finding and booking these unique accommodations, further driving the market's growth.

Expansion of glamping accommodation types and destinations

The diversification in types of accommodations and expansion into new and unique destinations are significant drivers of the market. Traditional tents have evolved into a variety of luxury accommodations, including yurts, treehouses, safari tents, pod cabins, and even air-streams, each offering a distinct experience. This variety caters to a range of preferences and budgets, making glamorous camping appealing to a broader demographic. Furthermore, the global expansion of destinations into diverse natural environments – from mountains and forests to beaches and deserts – provides a wide array of experiences for travelers. This geographic diversity not only caters to local tourism but also attracts international travelers looking for unique experiences in different parts of the world.

Glamping Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, age group and size.

Breakup by Type:

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others
   

Cabins and pods account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes cabins and pods, tents, yurts, treehouses, and others. According to the report, cabins and pods represented the largest segment.

Cabins and pods represent the largest segment in the market, resonating with a wide range of customers due to their perfect blend of comfort and nature immersion. These structures, often designed with eco-friendly materials and modern amenities, offer a home-like feel in the midst of natural surroundings. Their popularity stems from their versatility, appealing to both adventure-seekers and those seeking a tranquil retreat. This segment caters to a diverse clientele, including families, couples, and solo travelers, who appreciate the balance of rustic charm and contemporary luxury. The growth in this segment is also propelled by the increasing number of sites investing in high-quality, durable cabins and pods that offer year-round accommodation, thus broadening their appeal.

On the contrary, the tent segment, though not the largest, holds significant appeal in the market. These range from simple, elegantly designed tents to luxurious safari-style accommodations, offering an authentic camping experience with added comfort. Ideal for those seeking a closer connection to nature, tent glamping attracts travelers who wish to enjoy traditional camping elements without forgoing modern conveniences.

Moreover, yurts have carved a unique niche in the market, offering a blend of traditional designs and modern amenities. Their circular shape and spacious interiors provide a distinctive experience, appealing to those looking for an unconventional stay. Yurts are particularly popular among cultural enthusiasts and adventure travelers.

Additionally, treehouse glamping appeals to a segment of the market seeking an enchanting and whimsical experience. Often perched high in the trees, these accommodations offer a unique perspective of the surrounding landscape and a sense of adventure, attracting families and couples looking for a memorable stay.

Breakup by Age Group:

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years
   

18-32 years hold the largest share in the industry

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 18-32 years, 33-50 years, 51-65 years, and above 65 years. According to the report, 18-32 years accounted for the largest segment.

The 18-32 age group forms the largest segment in the market. This demographic, primarily consisting of millennials and younger Gen Xers, is driven by the desire for experiential travel and unique accommodations that offer both adventure and comfort. Social media influence plays a significant role in this group's travel decisions, with many seeking picturesque destinations that provide not only a break from routine but also opportunities for digital storytelling. Glamping appeals to this age group as it combines the thrill of outdoor activities with the allure of luxury and exclusivity, making it a highly attractive option for young adults seeking novel and Instagram-worthy travel experiences.

On the other hand, the 33-50 years age group is a key segment in the market, typically encompassing working professionals and families seeking a blend of relaxation and adventure. This group values quality time in nature but with the comfort that aligns with their lifestyle.

Moreover, individuals aged 51-65 are an important demographic in the market, often looking for comfortable and serene outdoor experiences. This age group typically seeks a higher level of comfort and luxury, making glamping an appealing choice for their leisure travels.

Furthermore, the above 65 years age group, while smaller in the market, appreciates the accessibility and comfort that glamping offers. This segment often looks for peaceful and hassle-free travel experiences in natural settings.

Breakup by Size:

• 4-Person
• 2-Person
• Others
   

4-person represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the size. This includes 4-person, 2-person, and others. According to the report, 4-person represented the largest segment.

The 4-person segment dominates the market, catering primarily to families and small groups. This popularity is driven by the growing trend of family vacations and group travels where participants seek shared experiences in unique settings. Glamping accommodations for four people are designed to offer enough space and amenities to comfortably house a family or a small group, providing a communal and cozy atmosphere. This segment's success is also bolstered by the variety of options available, from spacious tents to large cabins and pods, all equipped with facilities that allow for a comfortable and enjoyable stay.

On the other hand, the 2-person segment is important in the market, particularly appealing to couples seeking a romantic and intimate getaway. These accommodations often focus on providing a cozy and private setting, ideal for anniversaries, honeymoons, or simply a peaceful retreat. The appeal lies in the ability to enjoy an immersive outdoor experience without sacrificing the comforts and conveniences that are particularly valued when traveling in groups.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe leads the market, accounting for the largest glamping market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe holds the largest share in the market, primarily due to its diverse natural landscapes and rich cultural heritage, which provide a perfect backdrop for unique glamping experiences. Countries like France, Italy, the UK, and Spain are at the forefront, offering a variety of accommodations from luxury treehouses to elegant yurts and eco-pods. The region’s emphasis on sustainable tourism and the desire for authentic, culturally immersive experiences further enhance its appeal. Additionally, Europe’s well-established tourism infrastructure and the presence of numerous providers make it a preferred destination for luxury outdoor enthusiasts. The market in Europe is also driven by a strong domestic and international tourist influx, seeking unique holiday options that combine the allure of nature with comfort and luxury.

In the Asia Pacific region, the market is rapidly growing, driven by the increasing demand for unique travel experiences among middle and upper-class populations. Countries like Japan, Australia, and Thailand are leading the way, offering diverse glamping experiences, from beachfront tents to mountain retreats. This region benefits from its rich natural diversity and cultural uniqueness, attracting both domestic and international tourists. The rising popularity of eco-tourism and nature-centric vacations in these areas also contributes significantly to the market growth.

North America's market is expanding, particularly in the United States and Canada, where there is a rich tradition of outdoor activities and a growing demand for comfortable and luxurious camping experiences. The wide range of natural landscapes, from national parks to coastal areas, provides ample opportunities for diverse glamping experiences. Additionally, the market is supported by high consumer spending power and a trend towards experiential travel.

Latin America's market is gaining momentum, with countries like Brazil, Mexico, and Argentina offering unique experiences that combine natural beauty and cultural richness. The region's vast and varied landscapes, including rainforests, mountains, and beaches, provide excellent opportunities for glamorous camping. This market segment is increasingly appealing to both adventure seekers and those looking for a relaxing, luxurious getaway.

The market in the Middle East and Africa is in a nascent stage but showing promising growth. Regions like the UAE, South Africa, and Morocco are emerging as popular destinations, offering luxury camping experiences in deserts, savannahs, and other exotic locales. The unique combination of adventure, luxury, and cultural immersion is attracting a niche but growing segment of travelers to these regions.

Leading Key Players in the Glamping Industry:

Leading players in the global industry are focusing on enhancing the luxury and uniqueness of outdoor experiences to attract a broader customer base. They are investing in innovative and eco-friendly accommodations, such as high-end yurts, treehouses, and eco-pods, equipped with luxurious amenities like gourmet kitchens, private hot tubs, and bespoke interior designs. These companies are also expanding their geographical reach by establishing sites in picturesque and untouched natural locations. Emphasizing sustainable practices, they integrate renewable energy sources and eco-friendly materials to appeal to environmentally conscious consumers. Additionally, to capitalize on the digital era, they are leveraging online marketing and social media platforms for wider visibility and ease of booking, creating immersive and interactive online experiences that mirror the allure of their physical destinations.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• BIGHEAD glamping tents
• Collective Hotels & Retreats Inc.
• Eco Retreats Ltd
• Getaway House Inc.
• GlamXperience
• Glitzcamp Glamping Tent (Shelter Tent Manufacturing Co. Ltd)
• Nightfall Camp Pty Ltd.
• Paper Bark Camp
• Tanja Lagoon Camp
• Teapot Lane Glamping
• Tentrr Inc.
• Under Canvas Inc.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News: 

• February 23, 2023: Collective Hotels & Retreats Inc. announced a partnership with NEOM to open a next generation, ultra- sustainable retreat in Trojena, the snow-capped mountain destination located in northwestern Saudi Arabia. It is slated to open at the start of 2026.
• March 8, 2023: Getaway House Inc., in partnership with Mint Collective, has launched Getaway Retreats, offering customizable group experiences in nature at their U.S. Outposts, aimed at fostering community and creativity for large groups and corporate teams. These retreats are tailored to each group's needs and budgets, ideal for companies seeking team-building opportunities in hybrid or remote working environments.
• October 13, 2022: Shelter Structures America is expanding its national footprint by adding its third distribution facility. The new location outside of Roanoke, VA comes just months after Shelter’s announcement of its Mid-West distribution center in Chicago, IL.

Glamping Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the glamping market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global glamping market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the glamping industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.