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Germany Travel & Tourism Market Report by Type (Domestic, Inbound, Outbound), Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, and Others), Purpose of Visit (Business, Leisure and Recreation, Education, Medical, Social Activity, and Others), Booking Type (Travel Companies, Travel Agencies, Online, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A23235
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Germany Travel & Tourism Market Overview:
The Germany travel & tourism market is projected to exhibit a growth rate (CAGR) of 6.20% during 2024-2032. The market is driven by the rising numbers of direct daily flights and thriving information and communication sector.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023 |
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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| Market Growth Rate (2024-2032) | 6.20% |
Germany Travel & Tourism Market Trends:
Rising Number of Direct Daily Flights
According to the International Trade Administration, in summer 2023, more than 400 direct daily flights were planned from Germany to the United States. Direct daily flights provide travelers with more convenient and efficient options for reaching their destinations. The frequency of the flights between Germany and the US has increased over the years, and citizens have more options for departure times, making it easier for them to arrange short-term trips. In addition, the existence of direct daily flights contributes to the need to travel between Germany and the US because it is now easier and cheaper for tourists. As a result, more people are inclined to visit Germany from the US, attracted by culinary experiences and diverse landscapes. Besides this, airlines with direct daily flights are engaged in marketing and promotions to access passengers. Collaborative marketing efforts between airlines, tourism boards, and travel agencies is increasing awareness among the masses about Germany as a travel destination, highlight its unique attractions, and encourage visitation from the US.
Thriving Information and Communication Sector
As per the Federal Statistical Office (Destatis), Germany turnover in information and communication sector was Euro 313 billion in 2023. The information and communication sector facilitates digital marketing efforts to promote Germany as a tourist destination. Through various online platforms, social media channels, and targeted advertising campaigns, tourism authorities can reach a wider audience globally, raising awareness about the attractions, events, and experiences of the country. Additionally, the proliferation of online booking platforms, travel websites, and mobile applications simplifies the process of planning and booking travel arrangements for tourists. With just a few clicks, travelers can research accommodations, transportation options, and activities, making it easier to plan and book trips to Germany.
In line with this, the information and communication sector allow the tourists to receive relevant and real time information about Germany’s tourism offerings such as the places of interest, events, weather, movement schedules and security alerts. This accessibility helps travelers to make right choices and plan trips according to their interests. In addition, innovations in information and communication technology, including virtual reality (VR) and augmented reality (AR) provide virtual experiences of the destination to the tourist before the actual visit.
Germany Travel & Tourism Market News:
- April 4, 2024: Croatian hotel owner and manager Valamar Riviera announced that its management board has approved several allotment agreements for 2024 with German travel group TUI Group, with a total estimated value of 11.4 million euro for facilities owned and managed by Valamar.
- February 21, 2023: BCD Travel has expanded its agreement with Amadeus as the forward-looking travel management company (TMC) refines its technology approach to best capitalize on opportunities in the new era of business travel.
Germany Travel & Tourism Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, service offering, purpose of visit, and booking type.
Type Insights:
- Domestic
- Inbound
- Outbound
The report has provided a detailed breakup and analysis of the market based on the type. This includes domestic, inbound, and outbound.
Service Offering Insights:
- Ticket Reservation
- Hotel Booking
- Holiday/Tour Packages
- Others
A detailed breakup and analysis of the market based on the service offering have also been provided in the report. This includes ticket reservation, hotel booking, holiday/tour packages, and others.
Purpose of Visit Insights:
- Business
- Leisure and Recreation
- Education
- Medical
- Social Activity
- Others
The report has provided a detailed breakup and analysis of the market based on the purpose of visit. This includes business, leisure and recreation, education, medical, social activity, and others.
Booking Type Insights:
- Travel Companies
- Travel Agencies
- Online
- Others
A detailed breakup and analysis of the market based on the booking type have also been provided in the report. This includes travel companies, travel agencies, online, and others.
Regional Insights:
- Western Germany
- Southern Germany
- Eastern Germany
- Northern Germany
The report has also provided a comprehensive analysis of all the major regional markets, which include Western Germany, Southern Germany, Eastern Germany, and Northern Germany.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Germany Travel & Tourism Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | Billion US$ |
| Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
| Types Covered | Domestic, Inbound, Outbound |
| Service Offerings Covered | Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Others |
| Purpose of Visits Covered | Business, Leisure and Recreation, Education, Medical, Social Activity, Others |
| Booking Types Covered | Travel Companies, Travel Agencies, Online, Others |
| Regions Covered | Western Germany, Southern Germany, Eastern Germany, Northern Germany |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the Germany travel & tourism market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Germany travel & tourism market?
- What is the breakup of the Germany travel & tourism market on the basis of type?
- What is the breakup of the Germany travel & tourism market on the basis of service offering?
- What is the breakup of the Germany travel & tourism market on the basis of purpose of visit?
- What is the breakup of the Germany travel & tourism market on the basis of booking type?
- What are the various stages in the value chain of the Germany travel & tourism market?
- What are the key driving factors and challenges in the Germany travel & tourism?
- What is the structure of the Germany travel & tourism market and who are the key players?
- What is the degree of competition in the Germany travel & tourism market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Germany travel & tourism market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the Germany travel & tourism market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Germany travel & tourism industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
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