GCC Lingerie Market Research Report

Market Overview:

The GCC lingerie market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.3 Billion by 2033, exhibiting a growth rate (CAGR) of 7.5% during 2025-2033. The proliferation of online shopping platforms, ongoing body positivity movement, rising influx of international brands, growing demand for personalized and tailor-made lingerie and the increasing sustainable practices, represent some of the key factors driving the market.

Lingerie is a category of women's clothing that includes undergarments, sleepwear, and lightweight robes. It is crafted from luxurious fabrics like silk, lace, satin, Lycra, charmeuse, and more. The manufacturing process often involves designing, cutting, stitching, and embellishment, requiring skilled craftsmanship. Lingerie is worn on various occasions, including daily wear, bridal wear, maternity, sports, healthcare, fashion shows, theatrical purposes, beachwear, sleepwear, and loungewear. The benefits of lingerie include enhancing body shape, providing support, adding a touch of luxury, improving confidence, ensuring comfort, aesthetic appeal, moisture control, easy movement, accentuating femininity, enhancing wardrobe choices, and providing customized fitting. Lingerie can be tailored to individual needs, reflecting personality, offering an array of designs, and providing physical support.

GCC Lingerie Market Trends:

 The growing emphasis on comfort, style, and personal expression is one of the major factors creating a positive outlook for the market. In line with this, the evolving fashion trends and changing consumer preferences for different styles, colors, and designs are favoring the market growth. Additionally, the significant growth in the e-commerce industry that provides easy access to diverse brands and styles is propelling the market growth. Additionally, the growing interest in sports and fitness activities among women in the region, leading to a higher demand for sports-related lingerie, is providing a thrust to the market growth. Moreover, the growing emphasis on body positivity and self-love encouraging women to explore various lingerie options that cater to all body types is supporting the market growth. Besides this, the rising influx of international brands into the GCC market, creating a competitive environment offering consumers a wide variety of choices, is fueling the market growth. In confluence with this, the increasing disposable income of consumers in the region contributing to the willingness to invest in premium and luxury lingerie products is providing a considerable boost to the market growth. Furthermore, the increasing popularity and presence of specialized lingerie stores, providing personalized fittings and consultations that ensure the right product selection and enhance customer satisfaction, is contributing to the market growth. Apart from this, the sudden shift towards sustainability and eco-consciousness in the region influencing the production of eco-friendly lingerie made with sustainable materials and responsible manufacturing practices is providing an impetus to the market growth. Along with this, rapid advancements in fabric technology, allowing for more comfortable, breathable, and long-lasting products, are strengthening the market growth. 

GCC Lingerie Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the GCC lingerie market report, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product type, material, price range and distribution channel.

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others
   

A detailed breakup and analysis of the market based on the material has also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Breakup by Price Range:

• Economy
• Premium
   

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes economy and premium.

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes mass merchandizers, specialized stores, online stores and others.

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Bahrain
• Kuwait
• Oman
   

The report has also provided a comprehensive analysis of all the major regional markets, which include the Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

GCC Lingerie Market Report Scope:

Key Questions Answered in This Report:

• How has the GCC lingerie market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the GCC lingerie market?
• What is the breakup of the GCC lingerie market on the basis of product type?
• What is the breakup of the GCC lingerie market on the basis of material?
• What is the breakup of the GCC lingerie market on the basis of price range?
• What is the breakup of the GCC lingerie market on the basis of distribution channel?
• What are the various stages in the value chain of the GCC lingerie market?
• What are the key driving factors and challenges in the GCC lingerie market?
• What is the structure of the GCC lingerie market and who are the key players?
• What is the degree of competition in the GCC lingerie market?
   

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC lingerie market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the GCC lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.