The global fruit powder market size reached USD 20.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 28.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The increasing awareness about health and wellness among consumers, the rising product adoption in the food and beverage industry, and the growing popularity of vegan and plant-based diets are some of the major factors propelling the market.
Report Attribute | Key Statistics |
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 20.4 Billion |
Market Forecast in 2033 | USD 28.1 Billion |
Market Growth Rate (2025-2033) | 3.6% |
Growing preference for convenience food
Fruit powders are inexpensive and easy to use, with a longer shelf life and concentrated flavor. Fruit beverages produced with fruit powders are inexpensive and widely available for consumption. Fruit powder is easily incorporated into a variety of dishes and beverages. Fresh fruits are seasonal, while fruit powders retain the flavor of the original fruits and can be used throughout the year. This allows food businesses to produce a variety of goods for their customers. With the convenience associated with fruit powders, the fruit powder market growth is likely to expand during the forecast period.
Wide spectrum of applications of the product in functional beverages
Fruit powders are utilized in the food and beverage sector to produce a variety of functional beverages due to the health advantages they provide. Energy drinks, ready-to-drink teas, sports and performance drinks, and enhanced fruit drinks are all examples of functional beverages. The majority of functional drinks offer health benefits such as immunity, digestion, heart health, energy, and satiety. Fruit powders are regarded as one of the most essential ingredients in functional beverages due to their ability to add flavor and texture to the drinks. Consumers' high disposable income, combined with increased consumer knowledge of health benefits, can be viewed as a significant growth driver for the fruit powder market revenue.
Rising awareness about nutritional benefits associated with the product
Fruit powder, also known as dehydrated fruit powder, is made using a manufacturing process known as spray drying or atomization, which is widely used in the food sector. The manufactures utilize cutting-edge equipment to preserve minerals, important vitamins, and essential nutrients in fruits while also maintaining the sensory features of fruits and plants. These powders reduce natural nutritional value and include no chemicals or artificial additives, which are used by various manufacturers around the world. The growing number of health-conscious consumers and gym enthusiasts has prompted producers to employ fruit powder in adaptable food production with the goal of providing value-added nutrition. Fruit powders include a high concentration of insoluble fiber, which supports the digestive system and acts as a prebiotic for general gut health. This, in turn, is creating a positive fruit powder market outlook.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on fruit type, technology, distribution channel, and application.
Breakup by Fruit Type:
Mango dominates the market
The report has provided a detailed breakup and analysis of the market based on the fruit type. This includes grape, apple, mango, banana, berries, and others. According to the report, mango represented the largest segment.
Mango fruit powder is a form of dried, ground ripe mangoes. It is used as a natural sweetener and to add flavor and color to food products. Further, it can be used in smoothies, yogurt, oatmeal, baked goods, and as a topping for ice cream. It is also a source of vitamin C and other beneficial compounds that may have health benefits such as reducing the risk of heart diseases and cancer and improving skin health. Such associated advantages are catalyzing its demand and contributing to the fruit market recent developments.
Breakup by Technology:
Spray dried hold the largest share in the market
A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes freeze dried, spray dried, vacuum dried, and drum dried. According to the report, spray dried accounted for the largest market share.
The spray-dried segment is leading the market. Spray drying is a method that uses a hot gas to quickly dry a liquid or slurry into a dry powder. This approach is recommended for drying thermally sensitive products that must maintain a consistent and tiny particle size. This process is used for producing fruit powder. Spray drying is a process that enables the retention of the taste and coloration of the fruits. In addition to producing the powder, this procedure extracts moisture from the powder, allowing it to be stored longer time. Such advantages are expected to offer the fruit powder market recent opportunities.
Breakup by Distribution Channel:
Business to business hold the maximum share in the market
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes business-to-business and business to consumer (supermarkets and hypermarkets, food and drink specialty stores, convenience stores, online stores, and others). According to the report, business to business accounted for the largest market share.
The business to business segment dominates the global fruit powder market overview. A business to business (B2B) distribution channel is the path or series of intermediaries that permits the flow of a product or service from the producer or manufacturer to the final business customer. B2B transactions feature companies as customers rather than individual consumers. Every stage of the distribution chain increases the value of the product or service and ensures a smooth transfer from producer to final corporate consumer.
Breakup by Application:
Beverages hold the maximum share in the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes bakery, confectionery, snacks and RTE products, dairy, beverages, soups and sauces, and others. According to the report, beverages accounted for the largest market share.
The beverages segment owns the largest market share, as per the fruit powder market report. Fruit powder is a multifaceted ingredient with diverse uses in beverages. Its usage can augment beverages' taste, color, and nutritional composition. It is employed to impart authentic fruit flavors to beverages. Moreover, it can improve beverages with vivid and authentic colors, removing the necessity for synthetic food colorings. This is especially important for consumers who have a preference for clean-label products. Likewise, adding fruit powder to beverages can enrich them with vitamins, minerals, and fiber, enhancing their nutritional composition. These factors boost the usage of fruit powder in the beverage industry, thereby expanding the fruit powder industry.
Breakup by Region:
Europe leads the market, accounting for the largest fruit powder market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for fruit powder.
As per the fruit powder market forecast, the aging population, rising demand for nutritional and functional foods, particularly bakery items, and growing consumer health concerns are all major drivers of the market in Europe. The food processing ingredients sector places a priority on sustainability. This suggests that most companies have a built-in sustainability plan that ensures continuity throughout the entire chain. For instance, retail outlets are increasingly seeking that ingredient suppliers commit to sustainability or provide labelling. Germany is a good geographical location for fruit powder producers since it is centrally placed in Europe, with well-developed transportation channels and food processors that can export these powders to other European countries.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Fruit powder companies are focusing on increasing their product portfolio through continual reformulation of existing lines. Using innovative state-of-the-art production procedures, the enterprises provide tailored-made solutions to consumers that are in line with current trends. Fruit powder has grown in popularity among both food and cosmetic businesses due to the high demand for natural ingredients. Furthermore, producers are obtaining quality certifications such as HACCP, ISO, HALAL, and USDA organic to create fruit powder that meets industry standards for global acceptance. Because of the enhanced nutritional content of fruit powders, the growing demand for functional meals is likely to boost the worldwide fruit powder market. As a result, the baking, dairy, and snack industries are all experiencing an increase in demand for fruit powder. To fulfill the growing fruit powder demand, the manufacturers are increasing production capacity for commercial manufacturing of products.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Fruit Types Covered | Grape, Apple, Mango, Banana, Berries, Others |
Technologies Covered | Freeze Dried, Spray Dried, Vacuum Dried, Drum Dried |
Distribution Channels Covered |
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Applications Covered | Bakery, Confectionery, Snacks and RTE Products, Dairy, Beverages, Soups and Sauces, Others |
Regions Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Aarkay Food Products Ltd., Döhler Group SE, Drytech Processes (I) Pvt Ltd, European Freeze Dry, FutureCeuticals Inc. (R. J. Van Drunen & Sons Inc.), Iprona SpA, Kanegrade Ltd., Nutradry Pty Ltd, Paradise Fruits Solutions GmbH & Co. KG, Saipro Biotech Private Limited, The Green Labs LLC, Watershed Foods LLC, etc. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global fruit powder market was valued at USD 20.4 Billion in 2024.
We expect the global fruit powder market to exhibit a CAGR of 3.6% during 2025-2033.
The introduction of innovative drying technologies to preserve the nutritional content and quality of fruit powder with minimal processing is primarily driving the global fruit powder market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of fruit powder-based products.
Based on the fruit type, the global fruit powder market has been divided into grape, apple, mango, banana, berries, and others. Among these, mango currently exhibits a clear dominance in the market.
Based on the technology, the global fruit powder market can be categorized into freeze dried, spray dried, vacuum dried, and drum dried. Currently, spray dried accounts for the majority of the global market share.
Based on the distribution channel, the global fruit powder market has been segregated into business to business and business to consumer, where business to business currently holds the largest market share.
Based on the application, the global fruit powder market can be bifurcated into bakery, confectionery, snacks and RTE products, dairy, beverages, soups and sauces, and others. Currently, beverages exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Europe currently dominates the global market.
Some of the major players in the global fruit powder market include Aarkay Food Products Ltd., Döhler Group SE, Drytech Processes (I) Pvt Ltd, European Freeze Dry, FutureCeuticals Inc. (R. J. Van Drunen & Sons Inc.), Iprona SpA, Kanegrade Ltd, Nutradry Pty Ltd, Paradise Fruits Solutions GmbH & Co. KG, Saipro Biotech Private Limited, The Green Labs LLC, Watershed Foods LLC, etc.