Fruit Beer Market Research Report

Fruit Beer Market Size & Trends:

The global fruit beer market size reached US$ 289.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 392.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.42% during 2024-2032. The changing palate of consumers, the increasing demand for unique and flavorful beverages, the rise of the craft beer movement, the widespread availability of fruit beers, and the growing marketing and branding strategies adopted by the market players are some of the factors propelling the fruit beer market demand.

Fruit Beer Market Analysis:

• Prominent Drivers for Fruit Beer Market Growth: The changing consumer preferences, the increasing innovation in brewing techniques, and the rising disposable incomes of individuals are some of the major market drivers.
• Challenges and Opportunities: The rising dependence on seasonal fruits is a challenge. The strategic positioning and rapid product innovations are offering opportunities for the global fruit beer market dynamics.
• Key Market Trends: The growth of exotic fruit varieties and the growing demand for fruit beers with organic ingredients are some of the key market trends.
• Geographical Trends: Europe is dominating the market due to the increasing popularity of the product and the changing consumer preferences.
• Competitive Landscape & Top Brands: All Saints Brewing Company, Bell’s Brewery Inc. (Lion), Brewery Ommegang, Founders Brewing Co. (Mahou San Miguel), and Golden Road Brewing (Anheuser-Busch Companies LLC) are some of the top brands in the global fruit beer industry.
• Price Trends & Analysis: Fruit beers often attract a higher price than standard beers due to the cost of fruit components and the artistry involved in brewing. However, pricing fluctuates according to brand reputation, production volume, and distribution methods.
• Industry Future Scope: The fruit beer market is expected to rise further, owing to changing customer preferences, technological advancements in brewing, and expanded distribution channels. As breweries continue to experiment with novel fruit species and flavor combinations, and consumer awareness of fruit beers grows, the global market is expected to expand steadily.
   

Fruit Beer Market Trends:

Increasing product demand among consumers

Currently, individuals globally favor fruit beer, which is not only palatable but also beneficial for health, as it contains fruit extracts that are rich in minerals, vitamins, folic acid, and fiber. Consumers are increasingly seeking innovative and flavorful non-alcoholic beverages, driven by an eagerness to explore new flavors. Furthermore, as consumer awareness grows, customer preferences are shifting towards non-alcoholic or low-alcohol beers. As a result, fruit beer industry suppliers are developing new flavors of non-alcoholic or low-alcohol beverages to fulfill the growing demand for fruit beer and broadening the fruit beer market scope.

Growth and expansion of online channels

The global expansion of online channels enables fruit beer retailers to provide their products through online retail, thereby propelling the market. Unlike traditional retail establishments, internet retailers offer faster delivery, additional deals, payment options, and enhanced brand visibility. Furthermore, online retailers enable buyers to quickly purchase fruit beers from a various brew series on a single platform. Retailing fruit beer through these platforms also allows retailers to bypass the significant investment required for physical storefronts, which, in turn, is providing an impetus to the market.

Increasing launches of various flavors of non-alcoholic beverages

Fruit beer market suppliers are introducing new flavors of non-alcoholic beverages to meet the growing demand for non-alcoholic or low-alcohol beer, thereby bolstering fruit beer market consumption. For instance, in 2019, Heineken and Anheuser-Busch InBev introduced a non-alcoholic beer in India. It competes with beverage makers like Pepsi Coin and The Coca-Cola Company in stationary stores and restaurants. As a result, increased releases of various flavors of non-alcoholic beverages are projected to create significant potential for market expansion during the forecast period.

Fruit Beer Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on fruit-flavor and sales channel.

Breakup by Fruit-Flavor:

• Raspberry
• Peaches
• Strawberry
• Blueberry
• Others
   

Raspberry dominates the market

The report has provided a detailed breakup and analysis of the market based on the fruit-flavor. This includes raspberry, peaches, strawberry, blueberry, and others. According to the report, raspberry represented the largest segment.

Raspberry fruit beer is projected to be the most popular flavor due to its great nutritional benefits, such as low-calorie content and high concentrations of fiber, vitamins, and minerals. Furthermore, people are encouraged to buy such products as raspberries have remarkable flavor attributes. Moreover, raspberries contain a high concentration of vital elements, particularly potassium. Potassium is required for normal cardiac function and has been shown to modulate blood pressure. Raspberries contain omega-3 fatty acids, which can help prevent strokes and heart disease. This, in turn, is creating a positive fruit beer market outlook.

Breakup by Sales Channel:

• On-Trade
  • Pubs
  • Bars
  • Restaurants
  • Others (Cafes, Institutions)
• Off-Trade
  • Supermarkets and Hypermarkets
  • Specialty Stores
     

On-trade holds the largest share in the market

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes on-trade [pubs, bars, restaurants, and others (cafes, institutions)], and off-trade (supermarkets and hypermarkets and specialty stores). According to the report, on-trade accounted for the largest market share.

The global fruit beer industry overview shows that the on-trade segment is leading the market. The ease and accessibility offered to customers have significantly contributed to this segment's growth. Furthermore, the prominence of on-trade channels allows breweries to reach a broader customer base, contributing to its dominance in the market. Various on-trade channels, such as pubs, bars, and restaurants, offer premium product brands, which are not readily available via off-trade channels. The increasing socialization and the rising popularity among the millennial population are expected to bolster the dominance of on-trade.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe leads the market, accounting for the largest fruit beer market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe dominates the fruit beer market production due to the vast number of microbreweries in the region. Furthermore, rising demand for alcohol-free beverages among consumers in countries such as the United Kingdom and France will accelerate market expansion in this region. The region is predicted to be the fastest-growing region over the forecast period, owing to the increasing popularity of beer in its member countries. Furthermore, increased consumer awareness about the detrimental effects of alcohol on the human body will drive market expansion in this region.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• All Saints Brewing Company
• Bell’s Brewery Inc. (Lion)
• Brewery Ommegang
• Founders Brewing Co. (Mahou San Miguel)
• Golden Road Brewing (Anheuser-Busch Companies LLC)
• Lindemans Brewery
• Lost Coast Brewery
• New Belgium Brewing Company
• New Glarus Brewing Company
• Pyramid Breweries Inc. (FIFCO USA)
• Shipyard Brewing Company
• Unibroue
   

(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)

The global fruit beer market research report indicates that fruit beer brands are gaining popularity through strategic marketing and branding initiatives. Companies have employed storytelling techniques, attractive packaging, and innovative branding to position themselves as leaders in this beer category, thereby capturing consumer interest and loyalty. Additionally, key players in the market have observed that increased health consciousness has led to a shift in consumer preferences towards low- or no-alcohol beverages, which is resulting in them developing a broader product range with an enhanced focus on low- or no-alcohol fruit beer options. This, in turn, is presenting a significant fruit beer market business opportunity in the market, as key players are capitalizing on the growing demand for healthier beverage choices.

Latest News & Recent Developments:

• July 22, 2020: Brewery Ommegang announced that their beers, along with those from Duvel, Brasserie d’Achouffe, Liefmans, and other Belgian breweries in the company’s global family, are now available in Montana. With this launch, Duvel USA (DUSA) brands are available in 49 states and the District of Columbia.
• October 13, 2023: Founders Brewing Co. announced that the company is leveraging consumer and sales data to develop unique beer formulations, including fruity and hoppy varieties, in response to an oversaturated market and changing consumer tastes.
• November 22, 2022: Lindemans Brewery announced that it has more than doubled its capacities with a recently installed brewhouse from Steinecker. The company intends to produce a wider range of beers, including top-fermented types and special blends based on spontaneously fermented beers, like the traditional lambic for which Lindemans is best known.

Fruit Beer Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the fruit beer market from 2018-2032.
• The research report study provides the latest information on the market drivers, challenges, and opportunities in the global fruit beer market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the fruit beer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.