The global fruit beer market size reached USD 299.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 394.8 Billion by 2033, exhibiting a growth rate (CAGR) of 3.08% during 2025-2033. The changing palate of consumers, the increasing demand for unique and flavorful beverages, the rise of the craft beer movement, the widespread availability of fruit beers, and the growing marketing and branding strategies adopted by the market players are some of the factors propelling the fruit beer market demand.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024
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USD 299.5 Billion |
Market Forecast in 2033
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USD 394.8 Billion |
Market Growth Rate (2025-2033) | 3.08% |
Increasing product demand among consumers
Currently, individuals globally favor fruit beer, which is not only palatable but also beneficial for health, as it contains fruit extracts that are rich in minerals, vitamins, folic acid, and fiber. Consumers are increasingly seeking innovative and flavorful non-alcoholic beverages, driven by an eagerness to explore new flavors. Furthermore, as consumer awareness grows, customer preferences are shifting towards non-alcoholic or low-alcohol beers. As a result, fruit beer industry suppliers are developing new flavors of non-alcoholic or low-alcohol beverages to fulfill the growing demand for fruit beer and broadening the fruit beer market scope.
Growth and expansion of online channels
The global expansion of online channels enables fruit beer retailers to provide their products through online retail, thereby propelling the market. Unlike traditional retail establishments, internet retailers offer faster delivery, additional deals, payment options, and enhanced brand visibility. Furthermore, online retailers enable buyers to quickly purchase fruit beers from a various brew series on a single platform. Retailing fruit beer through these platforms also allows retailers to bypass the significant investment required for physical storefronts, which, in turn, is providing an impetus to the market.
Increasing launches of various flavors of non-alcoholic beverages
Fruit beer market suppliers are introducing new flavors of non-alcoholic beverages to meet the growing demand for non-alcoholic or low-alcohol beer, thereby bolstering fruit beer market consumption. For instance, in 2019, Heineken and Anheuser-Busch InBev introduced a non-alcoholic beer in India. It competes with beverage makers like Pepsi Coin and The Coca-Cola Company in stationary stores and restaurants. As a result, increased releases of various flavors of non-alcoholic beverages are projected to create significant potential for market expansion during the forecast period.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on fruit-flavor and sales channel.
Breakup by Fruit-Flavor:
Raspberry dominates the market
The report has provided a detailed breakup and analysis of the market based on the fruit-flavor. This includes raspberry, peaches, strawberry, blueberry, and others. According to the report, raspberry represented the largest segment.
Raspberry fruit beer is projected to be the most popular flavor due to its great nutritional benefits, such as low-calorie content and high concentrations of fiber, vitamins, and minerals. Furthermore, people are encouraged to buy such products as raspberries have remarkable flavor attributes. Moreover, raspberries contain a high concentration of vital elements, particularly potassium. Potassium is required for normal cardiac function and has been shown to modulate blood pressure. Raspberries contain omega-3 fatty acids, which can help prevent strokes and heart disease. This, in turn, is creating a positive fruit beer market outlook.
Breakup by Sales Channel:
On-trade holds the largest share in the market
A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes on-trade [pubs, bars, restaurants, and others (cafes, institutions)], and off-trade (supermarkets and hypermarkets and specialty stores). According to the report, on-trade accounted for the largest market share.
The global fruit beer industry overview shows that the on-trade segment is leading the market. The ease and accessibility offered to customers have significantly contributed to this segment's growth. Furthermore, the prominence of on-trade channels allows breweries to reach a broader customer base, contributing to its dominance in the market. Various on-trade channels, such as pubs, bars, and restaurants, offer premium product brands, which are not readily available via off-trade channels. The increasing socialization and the rising popularity among the millennial population are expected to bolster the dominance of on-trade.
Breakup by Region:
Europe leads the market, accounting for the largest fruit beer market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe dominates the fruit beer market production due to the vast number of microbreweries in the region. Furthermore, rising demand for alcohol-free beverages among consumers in countries such as the United Kingdom and France will accelerate market expansion in this region. The region is predicted to be the fastest-growing region over the forecast period, owing to the increasing popularity of beer in its member countries. Furthermore, increased consumer awareness about the detrimental effects of alcohol on the human body will drive market expansion in this region.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)
The global fruit beer market research report indicates that fruit beer brands are gaining popularity through strategic marketing and branding initiatives. Companies have employed storytelling techniques, attractive packaging, and innovative branding to position themselves as leaders in this beer category, thereby capturing consumer interest and loyalty. Additionally, key players in the market have observed that increased health consciousness has led to a shift in consumer preferences towards low- or no-alcohol beverages, which is resulting in them developing a broader product range with an enhanced focus on low- or no-alcohol fruit beer options. This, in turn, is presenting a significant fruit beer market business opportunity in the market, as key players are capitalizing on the growing demand for healthier beverage choices.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Fruit-Flavors Covered | Raspberry, Peaches, Strawberry, Blueberry, Others |
Sales Channels Covered |
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Regions Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | All Saints Brewing Company, Bell's Brewery Inc. (Lion), Brewery Ommegang, Founders Brewing Co. (Mahou San Miguel), Golden Road Brewing (Anheuser-Busch Companies LLC), Lindemans Brewery, Lost Coast Brewery, New Belgium Brewing Company, New Glarus Brewing Company, Pyramid Breweries Inc. (FIFCO USA), Shipyard Brewing Company, Unibroue, etc. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the global fruit beer market to exhibit a CAGR of 3.08% during 2025-2033.
The rising awareness towards several health benefits of fruit beer, as it aids to hydrate the body, eliminate the risk of heart diseases, promote healthy skin by slowing down the aging process, etc., is primarily driving the global fruit beer market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of fruit beer.
Based on the fruit-flavor, the global fruit beer market has been divided into raspberry, peaches, strawberry, blueberry, and others. Among these, raspberry currently exhibits a clear dominance in the market.
Based on the sales channel, the global fruit beer market can be bifurcated into on-trade and off-trade. Currently, on-trade accounts for the majority of the total market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.
Some of the major players in the global fruit beer market include All Saints Brewing Company, Bell's Brewery Inc. (Lion), Brewery Ommegang, Founders Brewing Co. (Mahou San Miguel), Golden Road Brewing (Anheuser-Busch Companies LLC), Lindemans Brewery, Lost Coast Brewery, New Belgium Brewing Company, New Glarus Brewing Company, Pyramid Breweries Inc. (FIFCO USA), Shipyard Brewing Company, and Unibroue.