Football Sportswear Market

Football Sportswear Market Size:

The global football sportswear market size reached US$ 86.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 132.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.7% during 2024-2032. The market is propelled by advancements in technology, escalating consumer demand for personalized and superior-performance products, and shift towards sustainable materials. Domination of prominent brands, coupled with e-commerce proliferation, facilitates growth opportunities during regulatory and competitive challenges.

Football Sportswear Market Analysis:

• Major Market Drivers: Some of the major market drivers include escalating fitness and health awareness among consumers, heightening global football participation, and increasing customer demand for superior athletic apparel. In addition, technological advancements in fabrics, including breathable and moisture fabric, are enhancing product appeal. Sponsorships by eminent athletes and strategic endorsements further bolster brand loyalty and market visibility, which, in turn, is flourishing the market growth. Moreover, the penetration of e-commerce networks and the shift towards athleisure are also significantly contributing to market propulsion, thereby expanding consumer appeal and access.
• Key Market Trends: Key trends for the global football sportswear market involve heightening preference for eco-friendly and sustainable materials, fueled by customer demand for environmentally safe sports products. Innovation and advancements like performance-improving fabrics and smart textiles are emerging as a popular choice. Personalization and customization of sportswear are also gaining popularity, facilitating the expression of personal preferences by consumers. Furthermore, the intensifying trend of athleisure, fusing casual fashion with athletic wear, continues to expand, which is boosting the market’s demographic range and everyday wear clothes.
• Geographical Trends: Europe is the dominant region in the global football sportswear market principally due to its robust football culture, presence of key sportswear brands, and substantial customer base. Elevated levels of disposable incomes and superior retail infrastructure further solidified the region’s market growth. Europe’s growing emphasis on sustainability, innovation, and elite product line appeals a broad range of consumers. In addition, the region’s hosting activities of major football leagues and events improves market transparency and propels unceasing demand for superior-quality football sportswear.
• Competitive Landscape: Some of the major market players in the football sportswear industry include Adidas AG, Amer Sports Oyj (Anta Sports Products Limited), Asics, New Balance Inc., Nike Inc., Puma SE, Under Armour Inc., Vintage Football Shirts, Xtep International Holdings Limited, among many others.
• Challenges and Opportunities: The market presents notable opportunities driven by the rapid inclination towards sustainability, an increasing preference for personalized apparel, and advancements in performance wear manufacturing techniques that elevate football sportswear demand. Additionally, the proliferation of e-commerce channels and the emergence of new brands further offer avenues for market expansion. Nevertheless, the market faces significant challenges, such as strong competition, fluctuating prices of raw materials, and strict regulatory protocols concerning environmental impact and manufacturing. Leveraging these opportunities while navigating the challenges is crucial for sustained market success and maintaining a competitive edge.

Football Sportswear Market Trends:

Advancements in Performance Wear Technology

Substantial innovations incorporating advanced technologies in design and fabric are major market drivers globally. Features, such as breathability, moisture-wicking, and temperature control, enhance player performance and comfort, thereby favoring the market’s expansion. Moreover, smart textile with integrated sensors for monitoring health and physical activity metrics are gaining momentum. These advancements in fabric technology cater to both amateur football enthusiasts and professional athletes, boosting demand for premium-grade football sportswear. For instance, in April 2024, Nike Sports Research Laboratory began using digital techniques like 4D motion capture and AI to analyze the impact of physical forces on its products. It also includes an athlete and Nike designer co-creation project named Athlete Imagined Revolution (AIR), and Nike's new Pegasus Premium shoe will be the first product to leverage these techniques and project.

Rising Trend of Eco-Friendly Materials and Sustainability

The escalating trend of sustainability in the global football sportswear market, with brands rapidly shifting towards eco-friendly materials and practices, is significantly propelling the product sales. This trend involves the utilization of organic cotton, recycled polyester, and biodegradable fabrics. Major football sportswear companies are also deploying sustainable manufacturing methods to lower their carbon footprints. This magnified inclination towards green ventures aligns with global initiatives to endorse sustainable expansion in the textile sector as well as caters to environmentally conscious customers. For instance, in May 2024, PUMA, a popular sportswear company, and Manchester City Football Cub unveiled the new Home Kit for 2024-2025 season, with 0161 Manchester code. The kit includes replica shirts that are manufactured using PUMA's RE:FIBRE initiative to promote sustainability. Such new launches addressing sustainability trend notably promote the football sportswear market growth.

Ongoing Trend of Personalization and Customization

Personalization and customization of football sportswear is gaining immense popularity as customers are actively seeking tailor-made, exclusive products that can accurately reflect their personal preferences and style. The customization trend is further propelled by innovations in design technology and digital printing, permitting for custom-made footwear, accessories, and jerseys. For instance, in January 2024, TeamSnap announced a partnership with SquadLocker to create a TeamSnap mobile app that will allow hassle-free tailored custom sports apparel shopping for players, fans, and families. The app will provide all team logo, mascots and colors, along with major brands like Adidas and Nike. Personalized sportswear improves fan loyalty and engagement, as supporters can buy gear that endorse their favorite player names, team logo, and much more. This trend fosters a strengthen connection between sports and culture.

Football Sportswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, distribution channel, and end user.

Breakup by Type:

• Footwear
• Apparel
• Others
   

Footwear accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes footwear, apparel, and others. According to the report, footwear represented the largest segment.

Footwear held the largest market share in the global football sportswear market, propelled by rapid advancements in technology and design. Rising demand for performance-improving features, like superior durability, enhanced grip, and lightweight materials, expands the footwear market share. Key brands emphasize on manufacturing boots that present enhanced comfort, superior performance, and injury prevention. For instance, in September 2023, Skechers USA Inc. launched an advanced Skechers Football collection with three new boots for men and women. The collection includes Skechers Razor, which is a lightweight speed boot with an explosive track-inspired design to maximize energy return and acceleration. The football sportswear market forecast also anticipates that the heightening popularity of football worldwide and the increase in amateur and professional players will further boost this segment, strengthening its dominant position in the global market.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Brand Outlets
• E-Commerce
• Others
   

Brand outlets hold the largest share of the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, brand outlets, e-commerce, and others. According to the report, brand outlets accounted for the largest market share.

Brand outlets represent the largest segment of the global football sportswear market primarily due to their direct interaction with customers and guarantee of product authenticity. These outlets offer an extensive range of exclusive collections and latest products, strengthening brand visibility and consumer loyalty. Their strategic locations in high traffic regions further bolster product sales, thereby creating a favorable football sportswear market outlook across the globe. In addition, brand outlets provide a personalized shopping environment and exceptional consumer service, reinforcing their superiority in the competitive market dynamics of the football sportswear retail field. For instance, in November 2023, GremioMania announced the opening its first licensed football brand outlet in the Fashion Outlet Novo Hamburgo in Brazil, set to open in December, as a strategic expansion of its retail chain.

Breakup by End User:

• Men
• Women
• Children
   

Men represent the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and children. According to the report, men represented the largest segment.

Men account for the largest segment in the global football sportswear market. The football sportswear market overview provides comprehensive insights into this segment, which is influenced by men’s notable participation in recreational as well as professional football. The significant demand for superior football apparel among male enthusiasts and athletes reflects this dominance. Key brands are increasingly targeting this demographic with stylish, functional, and advanced apparel. Moreover, the propelling football popularity globally among men aids in consistent expansion of market, strengthening their position as the chief customer base in the global football sportswear market share. According to UNSECSO, 91% of football referees and 95% of the football coaches are men. Moreover, according to a study published in the journal of Sport Management Review, 74% of the study participants prefer men's football, while 15% prefer women's football.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe leads the market, accounting for the largest football sportswear market revenue

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for football sportswear.

Europe is the dominant region in the football sportswear market share. According to UEFA, globally more than 209 million people watch European football. In addition, European football clubs had a transfer investment of €7.2 billion in 2023, which is 24% more than 2022.Europe’s market is boosted by elevated consumer spending on elite apparel, comprehensive club affiliations, and the presence of top-ranking football leagues. Moreover, the region’s highly developed retail infrastructure, and advanced e-commerce expansion aids in expansive access of branded sportswear, further fortifying its dominance in the global football sportswear market dynamics. Some of the football sportswear market recent developments, such as sustainability initiatives and athleisure trend, also support the region’s leading growth in the global market dynamics.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the football sportswear industry include Adidas AG, Amer Sports Oyj (Anta Sports Products Limited), Asics, New Balance Inc., Nike Inc., Puma SE, Under Armour Inc., Vintage Football Shirts and Xtep International Holdings Limited.

  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• The global football sportswear market is extremely competitive, represented by major brands that hold substantial market shares due to their innovative product lines and comprehensive brand recognition. These market leaders are actively investing in technological advancements, endorsements, and marketing to maintain a competitive lead. Furthermore, emerging companies are utilizing e-commerce networks and sustainable manufacturing practices to dominate market share. The progressive landscape is defined by rising product advancements and strategic collaborations, fueling rapid growth and customer engagement. For instance, in March 2024, German Football Association (DFB) announced a partnership with Nike, a major brand of sportswear, for a kit supplying deal from 2027 to 2034. As per the deal, Nike will pay USD 108. 28 million to DFB.

Football Sportswear Market News:

• In February 2024, BSN Sports, a sports goods equipment and apparel manufacturer, announced a partnership with the Arena Football League (AFL). BSN will supply all athletic apparel, including custom football footwear and equipment needs.
• In September 2023, Reliance Retail's sportswear brand Performax announced a partnership with All India Football Federation (AIFF) to become the official merchandise and kit sponsor of the Indian football team.

Football Sportswear Market Report Scope:

Key Questions Answered in This Report:

• How has the global football sportswear market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global football sportswear market?
• What is the impact of each driver, restraint, and opportunity on the global football sportswear market?
• What are the key regional markets?
• Which countries represent the most attractive football sportswear market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the football sportswear market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the football sportswear market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the football sportswear market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global football sportswear market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the football sportswear market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global football sportswear market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the football sportswear industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.