Fitness App Market

Fitness App Market Size and Share:

The global fitness app market size was valued at USD 2.86 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.16 Billion by 2033, exhibiting a CAGR of 22.51% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.8% in 2024. The market is experiencing steady growth driven by the growing health consciousness among the masses, rising utilization of wearables, such as fitness trackers and smartwatches, and increasing demand for adaptable and easily accessible solutions for individuals to achieve their health and fitness objectives.

The global market is primarily driven by increasing health awareness and the growing adoption of smartphones and wearable devices. The rising consumer interest in personalized health tracking fueled by a shift towards preventive healthcare is accelerating market demand. Technological advancements such as AI-driven insights and virtual coaching enhance user engagement and app functionality. On 21^st October 2024, Samsung Gulf Electronics launched Galaxy Ring in UAE- a cutting-edge wearable focused on 24/7 health monitoring and sleep analysis. Equipped with Galaxy AI the ring provides personalized insights about sleep, activity and vital signs all combined with a sleek design made of Titanium Grade 5 to ensure comfort lasting durability with a battery life of up to seven days. Besides this, the growing prevalence of lifestyle diseases coupled with a rise in fitness-related social media trends, further propels market growth. The COVID-19 pandemic amplified the need for at-home fitness solutions fostering higher adoption rates. Moreover, the integration of gamification elements and community features is also expanding the market share.

The United States stands out as a key regional market primarily driven by advancements in data analytics and integration with health monitoring technologies. On 12^th September 2024, Tempus AI, Inc. announced the beta launch of olivia, an AI-powered health concierge app designed to assist in managing and organizing health data for users. The app aggregates records from a variety of providers, tracks symptoms, prepares for appointments and uses generative AI to deliver personalized health insights aimed at simplifying care for patients especially those with chronic conditions. Concurrently, increased focus on holistic wellness encompassing mental health and physical fitness drives demand for comprehensive app solutions. Corporate wellness programs are incorporating fitness apps to encourage healthier employee lifestyles increasing product adoption. The emergence of subscription-based models offering premium content and real-time interaction with fitness experts is another key market driver. The rising popularity of hybrid workout models combining in-person and app-based training caters to diverse consumer preferences. Furthermore, rising disposable incomes and improved internet connectivity expand access to fitness apps across demographics.

Fitness App Market Trends

Increasing Health Consciousness

The rising health consciousness among the masses is propelling the growth of the market. As people are becoming more aware about the importance of physical fitness and well-being, they are seeking convenient and accessible ways to maintain a healthy lifestyle. For instance, in 2023, 78.8% of Americans, totalling 242 Million, engaged in at least one physical activity, reflecting a 2.2% rise, highlighting growing trends toward a healthier lifestyle. Fitness apps offer a solution by providing users with personalized workouts, nutrition guidance, and the ability to track their progress effortlessly. This trend is further amplified by the increasing prevalence of chronic health conditions and lifestyle-related diseases, such as obesity and diabetes. Individuals are increasingly turning to fitness apps as proactive tools to prevent and manage these health issues. Additionally, the growing adoption of fitness apps as people are seeking alternatives to crowded gyms and fitness centers is offering a favorable market outlook. This increasing awareness of health and fitness is expected to continue driving the fitness app market growth.

Digital transformation of fitness industry

The technological transformation of the fitness sector is impelling the growth of the market. According to EY, companies are making record-breaking investments in digital transformation, with a 65% increase since 2020, driven by the growing need for innovation and efficiency. Traditional fitness models have transformed as consumers increasingly prefer digital and mobile solutions for their fitness needs. Fitness apps are becoming essential tools for gyms and fitness centers to engage their members beyond physical facilities. Numerous fitness facilities offer branded fitness apps that provide users with workout plans, class schedules, and progress tracking. Furthermore, fitness trainers and instructors are embracing technology to reach a broader audience. They utilize fitness apps to offer virtual coaching and training sessions, making their expertise accessible to individuals worldwide. The integration of wearables, such as fitness trackers and smartwatches, with fitness apps is instrumental in this transformation. Users can seamlessly sync their wearable data with fitness apps, enhancing the accuracy of tracking and providing a comprehensive health and fitness experience.

Growth in Accessibility and convenience

The accessibility and convenience offered by fitness apps are driving their widespread adoption. In an era where individuals lead increasingly busy lives, fitness apps provide a flexible and accessible solution to meet their health and fitness goals. According to reports, fitness app downloads increased to 858 Million in 2023, reflecting growing global interest in digital health and wellness solutions. With fitness apps, users can access a wide range of workouts, nutrition plans, and wellness content easily. This 24/7 accessibility eliminates the need for strict gym schedules or commuting to fitness facilities. The ability to customize workouts and set personal fitness goals makes fitness apps suitable for users of all fitness levels. Whether an individual is a novice embarking on their fitness journey or a seasoned athlete pursuing specialized training, these applications are designed to address a wide range of needs Moreover, the convenience of tracking progress and receiving real-time feedback on workouts and nutrition encourages users to stay motivated and committed to their fitness routines.

Social connectivity and community building

Social connectivity and the ability to build communities within fitness apps are strengthening the growth of the market. For instance, nearly 95% of global internet users engage with social media monthly, highlighting the growing impact of social connectivity. Fitness is often seen as a social activity, and fitness apps are harnessing this aspect to create engaging and supportive online communities. Various fitness apps offer features that allow users to connect with friends, family, or like-minded individuals who share similar fitness goals. This social aspect adds motivation and accountability, as users can track their progress, participate in challenges, and offer encouragement. Virtual fitness classes and live streaming workouts enable users to join group activities from the comfort of their homes, fostering a sense of belonging to a larger fitness community.

Fitness App Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global fitness app market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, platform, and device.

Analysis by Type:

• Exercise and Weight Loss
• Diet and Nutrition
• Activity Tracking
• Others

Exercise and weight loss stand as the largest component in 2024, holding around 54.8% of the market. Exercise and weight loss apps primarily focus on providing users with a wide range of workout routines, exercise plans, and training programs tailored to help individuals achieve their fitness and weight loss goals. These typically offer video demonstrations, guided workout sessions, and features for tracking progress. These apps are immensely popular among individuals looking to improve their physical fitness, shed excess weight, or build muscle. They offer flexibility in workout selection, making it convenient for users to engage in various types of exercises, ranging from cardiovascular workouts to strength training.

 Analysis by Platform:

• Android
• iOS
• Others

iOS leads the market with around 60.0% of market share in 2024. iOS segment includes fitness apps developed exclusively for iOS platform, available for download on iPhones, iPads, and other Apple devices. It boasts a significant user base, characterized by users who often prioritize premium experiences and are willing to invest in high-quality fitness apps. Many fitness app developers initially target iOS due to the reputation of the platform for user engagement and willingness to spend on app subscriptions. Fitness apps on iOS benefit from the seamless integration of the platform with Apple Health, which enhances data accuracy and provides a comprehensive health and fitness ecosystem.

Analysis by Device:

• Smartphones
• Tablets
• Wearable Devices

Smartphones leads the market in 2024, accounting for 64.6% of the share. Smartphones offer users the utmost convenience, as these devices are nearly ubiquitous, easily portable, and readily accessible. Users can download fitness apps on their smartphones, turning these devices into personal fitness coaches. The smartphone fitness app encompasses features such as workout plans and exercise videos, nutrition tracking, and monitoring of progress with ease. A larger screen provides a more immersive workout and better visualization of fitness data compared to wearables. Smartphones serve as the largest fitness hub for a broad and diverse user base, offering a primary platform for individuals at all levels, from beginners to competitive athletes.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of 36.8%. North America stands comprising the United States and Canada, exhibits a strong culture of health and fitness, driving significant demand for fitness apps. High smartphone penetration, a fitness-conscious population, and a robust digital infrastructure contribute to the region's dominance. North American fitness app market benefits by diverse offerings, such as premium and subscription-based apps, aimed at users seeking personalized solutions for fitness and wellness. The region also benefits by applying cutting-edge technologies, including artificial intelligence (AI) and machine learning, in fitness applications to enhance user experience. In addition, an agreement between app developers and the fitness equipment manufacturers resulted in some innovative solutions that solidify North America's leading position in the market.

Key Regional Takeaways:

United States Fitness App Market Analysis

In 2024, the United States accounts for 78.70% of the North America fitness app market due to an increasing emphasis on maintaining a healthier lifestyle and engaging in physical activities. According to reports, in the U.S., 58.23% of adults are frequent users of mobile health applications, driven by the growing popularity of sports activities. This rise in physical activity is enhancing the adoption of fitness apps, promoting healthier lifestyles. This trend reflects a shift towards active living, with individuals seeking tools to monitor and enhance their fitness routines. The availability of features such as personalized workout plans, step tracking, and integration with wearables made these platforms essential for those pursuing athletic activities or recreational sports. The growing preference for holistic wellness further bolsters the demand, as fitness apps now often include meditation and nutrition-tracking functionalities. The focus on physical fitness as a preventive measure against lifestyle diseases is another crucial driver. Virtual classes and interactive sessions that have increased the number of indoor exercise routines, for instance, are illustrative of how technology and fitness are converging. This movement aligns with changing preferences, making these apps indispensable tools in fostering active living.

Asia Pacific Fitness App Market Analysis

In Asia-Pacific, the adoption of fitness apps is closely tied to the rise in disposable income, which has significantly enhanced the ability of individuals to invest in health-related services and products. For instance, the latest data reveals an 8% growth in per capita disposable income in FY24, following a 13.3% increase last year, fuelling greater adoption of fitness apps as consumers invest more in health and wellness. As people experience financial growth, they are increasingly willing to spend on improving their health and fitness, fueling the demand for mobile apps that provide exercise routines, diet plans, and virtual coaching. The region is witnessing increased health consciousness and needs tools to maintain a healthy balance in their lifestyle. Here, the applications are providing such tools that will help them attain a good balance in daily life with ease at little or no cost. The easy availability of advanced smartphone features also supports their use as most of the population possesses high-end smartphones and has quality fitness tools available through them. As a consequence, the fitness app market is growing, especially in countries where the culture of fitness is becoming more popular.

Europe Fitness App Market Analysis

In Europe, the widespread adoption of fitness apps is driven by rising concerns over obesity rates and unhealthy lifestyles. The WHO European Regional Obesity Report 2022 states that nearly two-thirds of adults and one in three children in the WHO European Region are impacted by overweight or obesity, a growing trend that presents significant opportunities for fitness app adoption. As the prevalence of sedentary behaviors increases, individuals are seeking ways to improve their fitness and overall health. The region has seen a rise in the adoption of digital fitness solutions, as people become more proactive in managing their weight, improving their cardiovascular health, and reducing the risks associated with an inactive lifestyle. Fitness apps allow users to easily track their daily activity, set goals, and access expert advice, helping them render healthier choices. As the awareness of chronic health conditions associated with obesity increases, the requirement for fitness apps that promote a healthy lifestyle and diet increases. Additionally, the benefits of using these apps, as they do not require membership in expensive gyms or wasting hours at fitness centers, are contributing to their wide appeal, especially in cities, where people look for more accessible and flexible solutions.

Latin America Fitness App Market Analysis

In Latin America, fitness apps are rapidly gaining popularity due to the growing smartphone penetration across the region. According to GSMA, in 2023, mobile technologies contributed 8% to Latin America's GDP, generating USD 520 Billion, fuelling the growth of smartphone users, and driving the adoption of fitness apps across the region. As smartphones become increasingly affordable and widespread, individuals are gaining greater access to mobile technology, which opened opportunities for fitness app adoption. These apps provide convenient and affordable solutions for people seeking to improve their physical fitness, making it easier to incorporate exercise routines into busy lives. With more users owning smartphones, health and wellness content is now within arm's reach to help individuals stay motivated toward exercising, track their progress, and keep fit in a healthy lifestyle. This can be seen most in the urban centers where smartphone usage is widespread and the need for digital tools to support fitness goals grows. A recent trend among fitness enthusiasts is the growing popularity of low-cost, flexible options for engaging in exercise. This includes the use of fitness applications.

Middle East and Africa Fitness App Market Analysis

In the Middle East and Africa, the increasing digital infrastructure is a key driver behind the growing adoption of fitness apps. For instance, Dubai experienced a 916% annual growth in digital startups, attracting 549 advanced tech startups, and fuelling the adoption of fitness apps by enhancing digital infrastructure and offering innovative solutions for health and wellness. The better internet connectivity and smartphone accessibility in the region have brought various fitness solutions within individuals' reach that were inaccessible to them before. As healthy living becomes more central in the region, these apps provide an affordable way of being physically active regularly. The rise of digital ecosystems increased these apps as a central tool to promote well-being and push people toward healthier lifestyle choices. With an increase in fitness awareness and preventive health care, people are using fitness apps to track health goals, access workout routines, and receive personalized health guidance. As more digital platforms rise, making it easier to gain access to a set of different types of fitness for those within the region, its app adoption increases.

Competitive Landscape:

Key players of the market are engaged with a lot of strategies to maintain and extend their market share. They further continue upgrading user experience through state-of-art technologies, such as AI and ML, which would give individualized workout and nutrition plans to the user. Furthermore, they diversify content offerings by adding variety in different types of fitness classes, such as yoga, HIIT, and dance works. These companies are also partnering with wearable device manufacturers to easily integrate fitness data, thus providing a holistic health and fitness experience for the user. Moreover, they are putting investments into marketing and advertising campaigns that bring them recognition through their brand and add to the user base mostly on social media and influencers' partnerships. At the same time, the major players in the fitness app market are innovative, engaging users, and strategically partnering to stay ahead while responding to the changing requirements of health-conscious consumers.

The report provides a comprehensive analysis of the competitive landscape in the fitness app market with detailed profiles of all major companies, including:

• Aaptiv Inc.
• Adidas AG
• Appinventiv
• Applico LLC
• ASICS India Pvt. Ltd (ASICS Corporation)
• Azumio Inc.
• Fitbit Inc. (Alphabet Inc.)
• MyFitnessPal Inc.
• Nike Inc.
• Noom Inc.
• Wahoo Fitness

Latest News and Developments:

• December 2024: HIGH Fitness unveils a revamped app merging 80s-inspired aerobics with fresh cardio, strength, and stretch workouts, catering to all fitness levels. Co-founders Emily Nelson and Amber Zenith celebrate its mission to make fitness fun and accessible for half a Million enthusiasts across North America. Featuring no-equipment workouts, the app offers dynamic 10- to 60-minute sessions. With over 10,000 certified instructors, HIGH Fitness continues to innovate in bringing energetic, inclusive fitness to the forefront.
• December 2024: FlexIt, a leader in virtual fitness, launched FlexTogether™, a platform promoting global wellness engagement. Powered by proprietary AI Class Creator™ Technology, it personalizes workouts and social interactions through partnerships with Samsung and LG Electronics. The initiative aligns with FlexIt’s community-driven focus, highlighted by Dale Moss, ABC's The Bachelorette star, as Head of Community.
• December 2024: Ginkgo Health Inc. launched Ginkgo Active, an innovative all-in-one app designed for holistic health. The app features an AI health expert that provides personalized exercise prescriptions, guiding users through their fitness journey. It pioneers bio-psychosocial solutions by integrating physical, mental, and social well-being into one platform. Ginkgo Active aims to revolutionize the fitness industry with its comprehensive approach. This launch marks a significant step forward in the future of fitness apps.
• December 2024: Peloton launched its Strength+ app, priced at USD 1, marking the brand's entry into the strength training space. The app, currently available only in the US, is designed for users of all fitness levels to enhance their strength training routines. With gym-ready features, Strength+ offers a variety of tools to help users build confidence and improve their workouts. This new offering reflects Peloton's expansion beyond its popular cycling classes into broader fitness categories. Peloton aims to provide accessible and effective strength training solutions for everyone.
• August 2024: Reebok launched its subscription-based Reebok Fitness app, offering on-demand workouts, nutritional guidance, and wellness content. The app enables users to track workouts, access GPS features, and connect with other fitness enthusiasts. It also provides challenges to foster community engagement among users. This move aligns Reebok with other brands venturing into wellness-focused digital platforms. The app aims to enhance holistic fitness experiences for its subscribers.

Fitness App Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the fitness app market from 2019-2033.
• The fitness app market research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the fitness app industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.