Fast Food and Quick Service Restaurant Market Report by Business Model (Independent, Chain and Franchise), Cuisine (American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, and Others), Product Type (Burger and Sandwiches, Pizzas and Pastas, Drinks and Desserts, Chicken and Seafood, and Others), Service Type (Online Service, Offline Service), and Region 2024-2032

Fast Food and Quick Service Restaurant Market Report by Business Model (Independent, Chain and Franchise), Cuisine (American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, and Others), Product Type (Burger and Sandwiches, Pizzas and Pastas, Drinks and Desserts, Chicken and Seafood, and Others), Service Type (Online Service, Offline Service), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2566
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Market Overview:

The global fast food and quick service restaurant market size reached US$ 255.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 370.8 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 255.4 Billion
Market Forecast in 2032
US$ 370.8 Billion
Market Growth Rate 2024-2032 4.1%


A food and quick service restaurant (QSR) refers to a casual dining setup, in which pre-prepared fast food is assembled and served to the customers. These outlets usually offer a limited menu and the food is prepared in advance in bulk quantities, which is further heated and packaged for take away or dine-in. They provide a wide variety of economical foods and beverages, such as burgers, sandwiches, pizzas, pastas, soft and alcoholic drinks, desserts, cakes, pastries, chicken, seafood, etc., and which are inspired by the local ingredients and cuisine. Apart from this, these restaurants are usually a part of an existing restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods to the restaurants through controlled supply channels.

Fast Food and Quick Service Restaurant Market

Significant growth in the food and beverage industry, along with the widespread adoption of franchise business models by popular restaurant chains, is one of the key factors creating a positive outlook for the market. Furthermore, the increasing working population and improving consumer lifestyles across the globe have enhanced the consumption of fast food products. Also, due to the hectic schedules, there is widespread adoption of on-the-go food products that can be readily purchased and consumed while traveling. This, consequently, is creating a positive outlook for the market. Additionally, the emerging café culture, coupled with the availability of healthier fast food alternatives, is acting as another growth-inducing factor. QSRs are developing innovative and exotic recipes using natural, organic and plant-based ingredients, instead of artificial and processed substitutes, and are gaining immense traction among health-conscious consumers. Other factors, including modernization and digitization of the restaurants, coupled with the utilization of touchscreen kiosks, kitchen-display screens and digital sales terminal, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global fast food and quick service restaurant market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on business model, cuisine, product type and service type.

Breakup by Business Model:

Fast Food and Quick Service Restaurant Market By Business Model

  • Independent
  • Chain and Franchise
     

Breakup by Cuisine:

  • American
  • Chinese
  • Italian
  • Mexican
  • Japanese
  • Turkish and Lebanese
  • Others
     

Breakup by Product Type:

  • Burger and Sandwiches
  • Pizzas and Pastas
  • Drinks and Desserts
  • Chicken and Seafood
  • Others
     

Breakup by Service Type:

  • Online Service
  • Offline Service
     

Breakup by Region:

Fast Food and Quick Service Restaurant Market By Region

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Ark Restaurants Corp., Carrols Restaurant Group Inc., Chipotle Mexican Grill Inc., Del Taco Restaurants Inc., Jack in The Box Inc., Kotipizza Group Oyj (Orkla ASA), McDonald's Corporation, Restaurant Brands International Inc., The Wendy's Company and Yum Brands Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Business Model, Cuisine, Product Type, Service Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Ark Restaurants Corp., Carrols Restaurant Group Inc., Chipotle Mexican Grill Inc., Del Taco Restaurants Inc., Jack in The Box Inc., Kotipizza Group Oyj (Orkla ASA), McDonald's Corporation, Restaurant Brands International Inc., The Wendy's Company and Yum Brands Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global fast food and quick service restaurant market was valued at US$ 255.4 Billion in 2023.

We expect the global fast food and quick service restaurant market to exhibit a CAGR of 4.1% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards online food delivery services across several nations, owing to the temporary closure of dine-in facilities of numerous fast food and quick service restaurant to mitigate the risk of the coronavirus infection.

The emerging café culture, coupled with the increasing adoption of touchscreen kiosks, kitchen-display screens, and digital sales terminals, is primarily driving the global fast food and quick service restaurant market.

Based on the business model, the global fast food and quick service restaurant market has been divided into independent and chain and franchise, where chain and franchise exhibits a clear dominance in the market.

 

Based on the cuisine, the global fast food and quick service restaurant market can be categorized into American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, and others. Currently, American accounts for the majority of the global market share.

Based on the product type, the global fast food and quick service restaurant market has been segregated into burger and sandwiches, pizzas and pastas, drinks and desserts, chicken and seafood, and others. Among these, burger and sandwiches hold the largest market share.

Based on the service type, the global fast food and quick service restaurant market can be bifurcated into online service and offline service. Currently, offline service exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global fast food and quick service restaurant market include Ark Restaurants Corp., Carrols Restaurant Group Inc., Chipotle Mexican Grill Inc., Del Taco Restaurants Inc., Jack in The Box Inc., Kotipizza Group Oyj (Orkla ASA), McDonald's Corporation, Restaurant Brands International Inc., The Wendy's Company, and Yum Brands Inc.

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Fast Food and Quick Service Restaurant Market Report by Business Model (Independent, Chain and Franchise), Cuisine (American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, and Others), Product Type (Burger and Sandwiches, Pizzas and Pastas, Drinks and Desserts, Chicken and Seafood, and Others), Service Type (Online Service, Offline Service), and Region 2024-2032
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