Eye Tracking Market

Eye Tracking Market Size, Share, Growth Analysis & Forecast:

The global eye tracking market size was valued at USD 1,394.50 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 9,476.25 Million by 2033, exhibiting a CAGR of 22.54% during 2025-2033. North America currently dominates the market, holding a significant market share of over 49.8% in 2024, driven by an increasing number of research initiatives and widespread deployment of smart sensors.

The global eye tracking market is driven by several key factors, including the rising demand for enhanced user experiences in gaming and virtual reality applications. Additionally, advancements in assistive technologies for individuals with disabilities are fostering greater adoption of eye tracking solutions. The increasing use of eye tracking in market research and advertising to analyze consumer behavior is also significant. Furthermore, the growing emphasis on user-centered design in product development and the integration of eye tracking in healthcare for patient monitoring and rehabilitation are contributing to market expansion, highlighting its versatility across various sectors.

The United States plays a pivotal role in the global eye tracking market, characterized by significant technological advancements and widespread adoption across various industries. The country is a leader in research and development, fostering innovations in eye tracking applications for gaming, virtual reality, and user experience research. For instance, in 2024, researchers at Cornell University, U.S., introduced sonar-based eye tracking system for virtual reality headsets. This system utilizes significantly lower power in comparison to camera-based ones. Additionally, the healthcare sector increasingly utilizes eye tracking for patient assessment and rehabilitation, enhancing diagnostic capabilities. The presence of major technology firms and startups in the U.S. further accelerates market growth, as they continuously explore new applications and improve existing technologies, solidifying the nation's position as a key player in the eye tracking landscape.

Eye Tracking Market Trends:

Integration with Virtual and Augmented Reality

Eye tracking technology is increasingly being integrated with virtual reality (VR) and augmented reality (AR) platforms to enhance user experience and interaction. This integration allows for more immersive and responsive environments in gaming, training, and simulation applications, thereby positively influencing the eye tracking market outlook. For instance, eye-tracking enables foveated rendering in VR, which focuses processing power on the user's direct line of sight, significantly improving graphical performance and reducing latency. According to a report by the International Data Corporation (IDC), global spending on AR/VR was estimated to reach USD 160 Billion by 2023, indicating a substantial market for eye-tracking technology within these platforms. This growth is driven by the expanding use of VR/AR in sectors such as healthcare for surgical training, retail for virtual try-ons, and in education for interactive learning experiences.

Advancements in Healthcare Applications

Eye tracking technology is gaining traction in healthcare for diagnostic and therapeutic applications. It is used in assessing neurological conditions, tracking cognitive development, and aiding in the rehabilitation of patients with brain injuries. For example, eye-tracking can help detect early signs of Alzheimer's disease by analyzing eye movement patterns. The National Institutes of Health (NIH) highlights that eye-tracking has become a valuable tool in understanding visual attention and cognitive functions in patients with autism spectrum disorders (ASD), where approximately 1 in 36 children in the U.S. are diagnosed annually, thus generating a favorable eye tracking market revenue. This technology enables healthcare providers to offer more personalized treatment plans and improve patient outcomes. As the prevalence of neurological disorders increases globally, the eye tracking demand in healthcare is projected to rise, offering significant opportunities for innovation and development in this field.

Expansion in Consumer Electronics

The consumer electronics market is witnessing a surge in the incorporation of eye-tracking technology, particularly in devices such as smartphones, tablets, and laptops. Eye-tracking enhances user interaction by enabling hands-free control, improving accessibility for individuals with disabilities, and providing new ways for content consumption. For instance, features like gaze-based scrolling and eye-controlled navigation are becoming more common. The National Telecommunications and Information Administration reports a 3% increase in mobile broadband usage in the U.S. from 2021 to 2023, underscoring the integration of advanced interfaces. This trend is further bolstered by the growing interest in smart home devices and wearables, where eye-tracking can play a crucial role in creating more intuitive and user-friendly interfaces. With the growing consumer demand for smarter and more responsive devices, there has been a favorable eye tracking industry outlook that indicates that eye-tracking technology is set to become a standard feature in the next generation of consumer electronics.

Eye Tracking Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global eye tracking market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, component, location, and application.

Analysis by Type:

• Eye Attached Tracking
• Optical Tracking
• Electrooculography

Optical tracking leads the market with around 54.3% of market share in 2024. This leadership is due to its high precision and widespread application in various devices, enhancing user experience and accessibility. This technology is particularly effective for hands-free control and interaction. According to World Metrics, various smartphone users worldwide exceeded 1.6 billion in 2013 and continues to rise. This indicates a growing market for advanced eye-tracking features in consumer electronics​​. This fuels the adoption of optical tracking technology in smart devices and enhances industry growth.

Analysis by Component:

• Hardware
• Software

Hardware leads the market with around 62.2% of market share in 2024. According to eye tracking market insights, hardware is the dominant component mainly due to the essential role of specialized cameras, sensors, and processors in capturing and analyzing eye movements accurately. The increasing integration of these components into consumer electronics drives the segment's growth. According to ResearchGate, smartphone ownership in 2020 was estimated to be 5.645 billion worldwide, and smartphone ownership is continuously increasing in developing countries which signifies that smartphone usage has significantly increased, highlighting the rising demand for sophisticated hardware that supports advanced features like eye-tracking. This trend underscores the critical importance of hardware in enhancing the functionality and performance of eye-tracking systems thus further changing the eye tracking market dynamics positively.

Analysis by Location:

• Remote
• Mobile

Remote leads the market with around 64.3% of market share in 2024. As per the eye tracking industry report, the remote was the largest segment, accounting for over 62% of the eye tracking market in 2021, driven by its broad applications in usability testing, market research, and virtual reality. The U.S. government emphasizes the extensive use of remote eye tracking for remote communication and collaboration, which can likely become more vital during the disease outbreaks. The technology's ability to provide detailed insights into user behavior without requiring physical attachments makes it ideal for various sectors, including healthcare, retail, and consumer electronics.

Analysis by Application:

• Healthcare
• Retail
• Research
• Automotive
• Consumer Electronics
• Others

Healthcare leads the market with around 26.7% of market share in 2024. As per the eye tracking market research report, the healthcare is driven by its extensive applications in diagnosing and treating neurological and psychiatric conditions. In 2021, healthcare accounted for over 25% of the market share. Eye tracking technology aids in the study and treatment of conditions like autism, ADHD, and Alzheimer's, providing critical insights into patient behavior and cognitive functions. According to the National Institutes of Health (NIH), the increasing integration of eye tracking in medical research and telemedicine further supports its growth. This technology's ability to offer non-invasive, precise diagnostics and enhance patient care underscores its leading position in the eye tracking market.

Regional Analysis:

• North America 
  • United States 
  • Canada 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Russia
  • Others 
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 49.8%. This regional market is driven by extensive research and development activities and high adoption across various sectors, including healthcare, automotive, and consumer electronics. North America accounted for the largest market share, with the U.S. leading due to the widespread use of smart sensors and contactless biometric systems. The National Institutes of Health (NIH) emphasizes the significant role of eye-tracking technology in medical research and diagnostics, further boosting its demand in the region. This robust infrastructure, coupled with continuous technological advancements, has solidified North America's dominant position in the eye tracking market. For instance, in March 2024, Health Canada approved the commercial utilization of a software-powered medical device ETNA-MS, which leverages eye tracking to assess disease severity using non-invasive approach in multiple sclerosis patients.

Key Regional Takeaways:

United States Eye Tracking Market Analysis

In 2024, United States accounted for 88.20 of the market share in North America. The United States is experiencing considerable growth of eye-tracking technology across industries in healthcare, automotive, and consumer electronics. For example, it is revealed that the use of driver monitoring systems by National Highway Traffic Safety Administration (NHTSA) can bring a decline in distracted driving accidents of as much as 25%, which reveals its effects on safety, among other considerations. As much as the Department of Defense spends about USD 2.5 Billion on advanced technologies to increase military efficiency and operational competence and situational awareness with applications such as eye tracking, the healthcare field continues to grow in their applications of eye-tracking technology into diagnosis aids for Parkinson's and spectrum disorder diagnosis of autism. A primary industry player, Tobii, works with governments-sponsored programs to advance eye-tracking and other related development and research. With these different government-backed investments, the U.S. is solidifying its position as a leader in the global eye-tracking market, fostering innovation and technological advancement across sectors.

Europe Eye Tracking Market Analysis

The European eye-tracking market is expected to take off, with strong support from the government in health and automotive sectors. As part of the Horizon 2020 initiative, the European Commission has committed to spend more than EUR 80 Billion (USD 83.16 Billion) each year on innovative technologies, which include eye-tracking for medical diagnostics and rehabilitation. This is especially so in driver monitoring systems, which the Federal Ministry for Economic Affairs and Energy of Germany is keen to implement. The European Space Agency (ESA) is further conducting research on eye-tracking in space missions to look into improving astronaut health monitoring. Government-backed initiatives promote the adoption of eye tracking across industries, driving advancements in technology and positioning Europe as a significant contributor to innovations in both healthcare and automotive sectors through eye-tracking applications.

Asia Pacific Eye Tracking Market Analysis

The Asia Pacific eye-tracking market is currently experiencing positive factors from high government investment into healthcare and technology. Strong government initiatives in the past few years are driving this regional market in India and, to some extent, in Japan. According to The Foundation for Research on Equal Opportunity, even though Japan, with its current fiscal crisis, is under pressure, in the eyes of this paper, the country remains among the strongest players in Asia Pacific. Japan ranks 26th in the 2024 World Index of Healthcare Innovation, which represents both its aging population and unsustainable debt load, which have an impact on its healthcare system. Nonetheless, the government of Japan continues to invest in healthcare innovations, such as research in advanced technologies such as eye-tracking, backed by its strong pharmaceutical sector that invests around USD 11 Billion annually in R&D. It's the balance of government-initiated development and a good healthcare system that let Japan play an important part in the growth of eye-tracking technology across the regions, especially health care with applications in prevention, diagnostic, and rehabilitation fields. As such, this country plays the significant role for innovation in its adoption irrespective of economic and demographic limitations.

Latin America Eye Tracking Market Analysis

The Latin American eye-tracking market is expected to grow due to rising investments in healthcare innovation. According to the International Trade Administration, the Brazilian government has invested in healthcare innovation through programs such as Ceis, which has been budgeted for more than R$58 billion (USD 11 Billion) up to 2026. Such investment will support advanced healthcare technologies, including medical diagnostics and rehabilitation eye-tracking systems. Since it's a country that targets to modernize its health-care system infra, there is a focus on innovative ideas to apply better health care for patients and introduce the latest technologies adopted. Moreover, the emergence of the middle class coupled with increasing disposable incomes continues to fuel demand for healthcare services, thus providing the best ground for such eye-tracking technologies. As Brazil continues to invest in the modernization of healthcare, the country will likely benefit from investments in eye-tracking technology, making it a front-runner in the healthcare innovation space in Latin America.

Middle East and Africa Eye Tracking Market Analysis

Investments for the research and innovation sectors of the Middle East provide huge support for the demand for eye-tracking technology in healthcare. The Department of Health – Abu Dhabi (DoH) and the Authority of Social Contribution (Ma'an) reveal that more than AED 15 million, equivalent to USD 4 million, has been raised in funding for healthcare research, including advanced technologies like eye-tracking for medical diagnostics. This funding is a follow-up of the recognition it received during the inaugural Abu Dhabi Global Healthcare Week 2024, reflecting the growing collaboration between the public sector and key community stakeholders. The initiative is part of DoH's commitment to transforming regional healthcare through cutting-edge technologies. DoH also has priority research areas in precision medicine, neurodegenerative diseases, and smart hospitals, areas where eye-tracking can have a pivotal role. This places Abu Dhabi as a global healthcare innovation hub, where growth in the eye-tracking market is assured as part of technological advancement in the region.

Leading Eye Tracking Companies:

The eye tracking market is highly competitive, with key players such as Tobii AB, Smart Eye AB, and Seeing Machines leading in technological innovation and market reach. Ergoneers GmbH and Eyegaze Inc. focus on specialized applications in automotive and assistive communication, respectively. EyeTech Digital Systems Inc. and EyeTracking Inc. offer versatile solutions for research and usability testing. Gazepoint Research Inc. provides cost-effective systems for academic use. Recently, they sponsored the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), a leading conference in the field, emphasizing their commitment to supporting cutting-edge research and applications in eye-tracking technology. While iMotions A/S integrates eye tracking with biometric sensors for comprehensive research platforms. Mirametrix Inc. enhances user interaction in consumer electronics. SR Research Ltd. is prominent in scientific research applications, contributing to significant eye tracking market growth.

The report provides a comprehensive analysis of the competitive landscape in the eye tracking market with detailed profiles of all major companies, including:

• Ergoneers GmbH
• Eyegaze Inc.
• EyeTech Digital Systems Inc.
• EyeTracking Inc.
• Gazepoint Research Inc.
• iMotions A/S
• Mirametrix Inc.
• Seeing Machines
• Smart Eye AB
• SR Research Ltd.
• Tobii AB

Latest News and Recent Developments:

• June 2024: Tobii introduced a software-only eye-tracking integration platform for webcams: Tobii Nexus. Its main advantage is easy-to-integrate devices and compatibility with applications such as education, ASD, ADHD, digital collaboration, and VR to better interact with diverse demographics.
• May 2024: Apple unveiled Eye Tracking for iPad and iPhone, which enables individuals with physical disabilities to control devices with their eyes. The technology is powered by AI and offers on-device security, so there's no need for external hardware.
• March 2024: Chinese smartphone goliath Honor Chinese smartphone goliath Honor launched an AI vision tracking option called 'Magic Capsule,' enabling customers to control their smartphones by glancing at the screen. The technology can differentiate between an intentional look and accidental one, enabling the phone to act without any requirement for touch.
• February 2024: Lumen Research received a patent for its eye-tracing data collection platform, allowing it to attain points of interest on web pages through webcams on both desktop and mobile..
• January 2024: Seeing Machines unveiled its Guardian Gen 3 at CES 2024, featuring advanced microsleep detection and eye-gaze tracking to prevent distracted driving. The new system meets the EU General Safety Regulation for Drowsiness Detection.

Eye Tracking Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the eye tracking market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global eye tracking market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyse the level of competition within the eye tracking industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.