Europe Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032

Europe Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A9435
Buy Now

Europe Wine Market Size:

The Europe wine market size reached US$ 75.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 111.9 Billion by 2032, exhibiting a growth rate (CAGR) of 4.3% during 2024-2032. The market is primarily being driven by the increasing consumer preference for premium wines, considerable growth in wine tourism, rising disposable incomes of individuals, the expanding e-commerce platforms for wine sales, easy availability of diverse grape varietals and wine styles.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 75.3 Billion
Market Forecast in 2032
US$ 111.9 Billion
Market Growth Rate 2024-2032 4.3%


Europe Wine Market Analysis:

  • Major Market Drivers: There is an increasing consumer preference for premium wines, as more individuals are willing to spend on high-quality products. Rising disposable incomes have made luxury wine more accessible to a broader audience, thereby expanding Europe wine market share.
  • Key Market Trends: The European wine market is witnessing several notable trends. Sparkling wines are gaining popularity, particularly among younger consumers.
  • Competitive Landscape: Some of the major market players in the Europe wine industry include Pernod Ricard, Diageo, and E. & J. Gallo Winery. These companies are leveraging extensive distribution networks, innovative marketing strategies, and a strong focus on premium product lines to maintain their competitive edge.
  • Challenges and Opportunities: Climate change poses a significant challenge, affecting grape production and wine quality. Regulatory issues and trade tariffs can also impact the market. However, there are opportunities in expanding into emerging markets, where demand for European wines is growing. Innovation in wine production and marketing can help producers stay competitive, thereby creating a positive Europe wine market outlook.


Europe Wine Market Trends:

Product premiumization

The trend of product premiumization is driving market expansion as wine consumption becomes increasingly associated with a wealthy and opulent lifestyle among consumers. As a result, consumers in developed economies are curious and seeking to purchase a diverse range of high-quality products. Manufacturers are focusing on the introduction of various premium and sensory brands to the market, responding to the demand for superior quality. This premiumization trend is attracting long-term revenue from global markets. Furthermore, with the recent launch of canned products by companies such as Ardagh Group S.A., millennials and less experienced consumers of liquor around Europe are having higher opportunities to taste and appreciate fine wines.

Increasing alcohol socialization among consumers

Wine production and consumption have expanded rapidly over the past few decades, leading to an increased consumption pattern. Presently, social interactions, modernization, and the increased adoption of Western culture are significant factors promoting alcohol socialization among consumers. There has been a rising demand for low-alcohol beverages, particularly among millennials and young adults, due to their refreshing appeal and low alcohol by volume (ABV) options. This heightened demand incentivizes producers to introduce and offer innovative products to the market, thereby ensuring future market growth.

Emergence of e-commerce platforms

E-commerce channel has become an increasingly popular option for purchasing alcohol in the past few years and is expected to grow further during the forecast period. Consumers are getting various benefits such as a convenient shopping experience, on-time delivery, and others. Thus, the online sales channel is performing a vital role in major markets such as Europe. Manufacturers are also focusing on introducing new e-commerce platforms and entering into collaborations to expand their product sales in the market. The technological advancements and improved distribution networks in e-commerce are further projected to bolster growth in the future.

Europe Wine Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on product type, color, and distribution channel.

Breakup by Product Type:

Europe Wine Market

  • Still Wine
  • Sparkling Wine
  • Fortified Wine and Vermouth
     

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still wine, sparkling wine, and fortified wine and vermouth.

Breakup by Color:

  • Red Wine
  • Rose Wine
  • White Wine
     

A detailed breakup and analysis of the market based on the color have also been provided in the report. This includes red wine, rose wine, and white wine.

Breakup by Distribution Channel:

  • Off-Trade
  • On-Trade
     

The report has provided a detailed breakup and analysis of the market based on distribution channel. This includes off-trade and on-trade.

Breakup by Country:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
     

The report has also provided a comprehensive analysis of all the major markets in the region, which include Germany, France, United Kingdom, Italy, Spain, and others.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. 
  • The competitive landscape of the wine market in Europe is moderately fragmented due to the presence of several key players in the market. Consumers are increasingly looking for distinctive and nuanced tasting experiences, placing a premium on wines that demonstrate excellent workmanship, which is driving the Europe wine market growth. As a result, the market players are meeting this demand by providing unique and premium wine options. Some of the key players are also entering into partnerships to expand their global network. For instance, on 28th May 2024, Pernod Ricard and ecoSPIRITS announced a five-year global licensing deal that will allow Pernod Ricard's spirits brands to be distributed to on-trade venues worldwide using ecoSPIRITS' circular packaging technology.


Europe Wine Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: 
  • Product Type
  • Color
  • Distribution Channel
  • Country
Product Types Covered Still Wine, Sparkling Wine, Fortified Wine and Vermouth
Colors Covered Red Wine, Rose Wine, White Wine
Distribution Channels Covered Off-Trade, On-Trade
Countries Covered Germany, France, United Kingdom, Italy, Spain
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Europe wine market performed so far, and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Europe wine market?
  • What is the breakup of the Europe wine market on the basis of product type?
  • What is the breakup of the Europe wine market on the basis of color?
  • What is the breakup of the Europe wine market on the basis of distribution channel?
  • What are the various stages in the value chain of the Europe wine market?
  • What are the key driving factors and challenges in the Europe wine market?
  • What is the structure of the Europe wine market, and who are the key players?
  • What is the degree of competition in the Europe wine market?


Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe wine market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Europe wine market.
  • The study maps the leading, as well as the fastest-growing, markets. It further enables stakeholders to identify the key country-level markets within the region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe wine industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Europe Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032
Purchase Options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More
DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

Read More
Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Read More
FS Corporation Inc.

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

Read More
Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

Read More
Vishnu Chemicals

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

Read More
MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

Read More
Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

Read More
Godrej Consumer Products Limited

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

Read More
ADC Therapeutics

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

Read More
Ivanti

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

Read More
Asiatic Electrical & Switchgear P. Ltd.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Read More
Denka Co., Ltd.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Read More