Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Europe Sports Betting Market Report by Platform (Offline, Online), Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, and Others), Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), and Country 2025-2033
Report Format: PDF+Excel | Report ID: SR112024A11607
Year End
sale
Buy Now
Europe Sports Betting Market:
The Europe sports betting market size reached USD 36.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 83.2 Billion by 2033, exhibiting a growth rate (CAGR) of 9.6% during 2025-2033. The escalating partnerships with sports leagues and teams leading to increased awareness and acceptance of sports betting activities, robust advertising and promotional campaigns by betting companies, and continuous technological advancements represent some of the key factors driving the market.
|
Report Attribute
|
Key Statistics
|
|---|---|
|
Base Year
|
2024 |
|
Forecast Years
|
2025-2033 |
|
Historical Years
|
2019-2024
|
| Market Size in 2024 | USD 36.4 Billion |
| Market Forecast in 2033 | USD 83.2 Billion |
| Market Growth Rate (2025-2033) | 9.6% |
Europe Sports Betting Market Analysis:
- Major Market Drivers: The liberalization of regulations in many European countries has opened the doors for legal sports betting, creating a transparent and competitive market environment, and further stimulating the sports betting market in Europe. Along with this, technological advancements have also played a vital role, with online betting platforms offering user-friendly interfaces, thus attracting a wider audience, which is acting as a growth-inducing factor.
- Key Market Trends: The widespread popularity of various sports, including football, tennis, and basketball, coupled with a strong cultural affinity for gaming, has fueled the sports betting industry. The increased disposable income in several European nations has contributed to consumers' willingness to spend on leisure activities, such as sports betting, thereby creating a positive market outlook.
- Competitive Landscape: The European sports betting market analysis report has also provided a comprehensive analysis of the competitive landscape in the market. Also, detailed profiles of all major companies have been provided.
- Geographical Trends: Germany has a well-established sports betting market with a growing appetite for both online and retail betting. Popular sports for betting include soccer, basketball, and tennis. Recent regulatory changes have made the market more open and competitive. Moreover, France has a mature sports betting market with strong demand for both retail and online betting.
- Challenges and Opportunities: The high licensing costs on betting operators and the rising data privacy issues are hampering the market's growth. However, many European countries are still developing or expanding their regulated sports betting markets. This presents opportunities for operators to enter new markets and capture untapped customer bases.
Europe Sports Betting Market Trends:
Rising Smartphones Penetration
The growing penetration of smartphones is one of the key factors driving the demand for sports betting in Europe. For instance, according to Statista, Western Europe had around 459 million smartphone subscribers in 2023. With approximately 75.5 million smartphone subscriptions, Germany leads Western Europe in this regard. However, the United Kingdom had the highest smartphone penetration in 2023, at more than 93%. Smartphones make sports betting more accessible by allowing users to place bets anytime and anywhere. This convenience boosts betting frequency and attracts more users who prefer the flexibility of mobile betting over traditional methods. These factors are further contributing to the Europe sports betting market share.
Increased Popularity of eSports
The increased popularity of esports is one of the significant drivers of growth in the Europe esports betting market. For instance, according to IMARC, the Europe esports market size is projected to exhibit a growth rate (CAGR) of 11.39% during 2024-2032. eSports events offer a variety of betting opportunities, from traditional match-winner bets to more complex in-game betting markets like first blood, map wins, and player performance. This diversity appeals to both traditional bettors and those new to betting. These factors are further positively influencing the sports betting industry value.
Technological Advancements
Technological improvements have enabled live betting, where users can place bets on events as they happen in real-time. This feature is supported by real-time data feeds, live streaming, and sophisticated odds calculation algorithms. For instance, in June 2024, GameOn, a mobile-first, next-gen fantasy sports gaming company, launched GameOn Live Fantasy in time for the UEFA European Football Championship (Euro 2024). These factors are augmenting the Europe sports betting market growth.
Europe Sports Betting Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Europe sports betting market report, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on platform, betting type, and sports type.
Breakup by Platform:
- Offline
- Online
The report has provided a detailed breakup and analysis of the market based on the platform. This includes offline and online.
According to the Europe sports betting market outlook, online sports betting has seen rapid growth across Europe, driven by increasing internet penetration and smartphone usage. Platforms offer convenience, a wide range of sports, and innovative features like live betting and in-play markets. Moreover, offline sports betting, such as in betting shops or at racecourses, has a strong cultural and social component. Many people enjoy the social experience of visiting a betting shop or attending a sporting event where they can place bets in person.
Breakup by Betting Type:
- Fixed Odds Wagering
- Exchange Betting
- Live/In Play Betting
- Pari-Mutuel
- eSports Betting
- Others
A detailed breakup and analysis of the market based on the betting type have also been provided in the report. This includes fixed odds wagering, exchange betting, live/in play betting, pari-mutuel, esports betting, and others.
According to the Europe sports betting market scope, fixed odds betting is the most traditional form of sports betting, where the odds are agreed upon at the time the bet is placed. The payout is determined by these odds, and it remains fixed regardless of how the odds change later. Moreover, exchange betting involves betting against other bettors rather than against a bookmaker. Bettors can either back (bet for) or lay (bet against) a selection. Besides this, live or in-play betting allows bettors to place wagers on sporting events while they are happening, further escalating the growth of sports betting market in Europe.
Breakup by Sports Type:
- Football
- Basketball
- Baseball
- Horse Racing
- Cricket
- Hockey
- Others
The report has provided a detailed breakup and analysis of the market based on the sports type. This includes football, basketball, baseball, horse racing, cricket, hockey, and others.
According to the Europe sports betting market prediction, football will be the most popular sport for betting in Europe over the forecasted period. Major leagues like the Premier League, La Liga, Serie A, and the Bundesliga attract significant betting interest. High-profile tournaments such as the UEFA Champions League, World Cup, and European Championship drive massive betting volumes. Moreover, basketball betting is growing, especially for leagues like the NBA and EuroLeague. The sport’s high scoring and fast pace make it appealing for bettors. Furthermore, horse racing has a long tradition in Europe, with significant betting interest in countries like the UK, Ireland, and France. Iconic events such as the Grand National and the Prix de l'Arc de Triomphe are major betting occasions.
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, the United Kingdom, Italy, Spain, and others.
According to the Europe sports betting market statistics, sports betting in Germany is well-established, with football being the most popular sport for betting. The Bundesliga attracts significant betting interest, along with major international football events. Moreover, in France, sports betting is popular, particularly on football, horse racing, and rugby. The French sports betting market is regulated by the Autorité Nationale des Jeux (ANJ). France has a regulated betting market with strict licensing requirements. The legal framework aims to protect consumers and ensure fair play. Besides this, the UK has a highly developed sports betting market with a long-standing tradition. Football is the most popular sport for betting, but there is also significant interest in horse racing, rugby, and tennis.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Europe Sports Betting Market News:
- June 2024: FeedConstruct, a UK based company, introduced a new statistics widget for football betting. Betify, the company's latest Stats Widgets offering, contains precise market-specific statistics, allowing consumers to make confident judgments.
- June 2024: Meridianbet, an iGaming and sports betting provider and a subsidiary of the Golden Matrix Inc Group launched its new Casino Bonus Wallet to prioritize user experience in Europe.
- June 2024: GameOn, a mobile-first, next-gen fantasy sports gaming company, launched GameOn Live Fantasy in time for the UEFA European Football Championship (Euro 2024).
Europe Sports Betting Market Report Scope:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2024 |
| Historical Period | 2019-2024 |
| Forecast Period | 2025-2033 |
| Units | Billion USD |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
| Platforms Covered | Offline, Online |
| Betting Types Covered | Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, Others |
| Sports Types Covered | Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others |
| Countries Covered | Germany, France, United Kingdom, Italy, Spain, Others |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the Europe sports betting market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Europe sports betting market?
- What is the breakup of the Europe sports betting market on the basis of platform?
- What is the breakup of the Europe sports betting market on the basis of betting type?
- What is the breakup of the Europe sports betting market on the basis of sports type?
- What are the various stages in the value chain of the Europe sports market?
- What are the key driving factors and challenges in the Europe sports?
- What is the structure of the Europe sports market and who are the key players?
- What is the degree of competition in the Europe sports market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe sports betting market from 2019-2033.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the Europe sports betting market.
- The study maps the leading, as well as the fastest-growing, markets. It further enables stakeholders to identify the key country-level markets within the region.
- Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe sports betting industry and its attractiveness.
- The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.
Need more help?
- Speak to our experienced analysts for insights on the current market scenarios.
- Include additional segments and countries to customize the report as per your requirement.
- Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
- For further assistance, please connect with our analysts.
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.
Read More
I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested
Read More
Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.
Read More
The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.
Read More
I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you
Read More
The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.
Read More
One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.
Read More
We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.
Read More
The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.
Read More
The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.
Read More
The report is excellent and has good amount of data and our team is extremely happy with the information provided.
Read More
Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.
Read More