The Europe smoothies market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024
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USD 5.3 Billion |
Market Forecast in 2033
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USD 7.9 Billion |
Market Growth Rate 2025-2033 | 4.4% |
Smoothie is a thick beverage made by blending pulped raw fruits, vegetables and other ingredients like milk, yogurt, ice cream, cottage cheese, and herbal and nutritional supplements. In Europe, smoothies are widely consumed primarily due to their high nutritional value. They are also consumed as a meal replacement and side beverages along with the main course.
The rising health consciousness among individuals represents one of the key factors driving the market growth in the European region. In line with this, the rising popularity of green smoothies across the continent, especially in the countries, such as Germany, the United Kingdom, France, Italy, and Russia, is acting as a major growth-inducing factor. They are incorporated with ingredients, such as collard greens, kale, spinach, and other leafy vegetables that boost the immune system, lessen undesirable cravings, and improve digestion. Moreover, there is an increasing shift toward organic and healthy protein-enriched meals, like smoothies, that are prepared from farm-fresh and chemical-free fruits and vegetables. This, in turn, is creating a positive outlook for the market. Furthermore, on account of sedentary and hectic lifestyles, there is a significant rise in the demand for on-the-go meal options, which is expected to catalyze the growth of the market in the European region.
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe smoothies market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on product, distribution channel, packaging material and consumption pattern.
Breakup by Product:
Breakup by Distribution Channel:
Breakup by Packaging Material:
Breakup by Consumption Pattern:
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Product, Distribution Channel, Packaging Material, Consumption Pattern, Country |
Countries Covered | Germany, France, United Kingdom, Italy, Spain, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The Europe smoothies market was valued at USD 5.3 Billion in 2024.
We expect the Europe smoothies market to exhibit a CAGR of 4.4% during 2025-2033.
The rising demand for on-the-go food options among working individuals with hectic lifestyles, along with the increasing utilization of functional beverages, including smoothies, to meet the daily nutritional requirements, is primarily catalyzing the Europe smoothies market.
The sudden outbreak of the COVID-19 pandemic has led to the escalating popularity of green smoothies, including kale, lettuce, spinach, etc., that aid in boosting the immune system, improving digestion, reducing unhealthy food cravings, etc.
Based on the product, the Europe smoothies market has been segmented into dairy-based and fruit- based, where fruit-based smoothies currently hold the majority of the total market share.
Based on the distribution channel, the Europe smoothies market can be divided into restaurants and smoothie bars, supermarkets and hypermarkets, convenience stores, and others. Currently, restaurants and smoothie bars exhibit a clear dominance in the market.
Based on the packaging material, the Europe smoothies market has been categorized into plastic, paper, glass, and others. Among these, plastic currently accounts for the largest market share.
Based on the consumption pattern, the Europe smoothies market can be segregated into out of home and at home. Currently, at home consumption exhibits a clear dominance in the market.
On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where United Kingdom currently dominates the Europe smoothies market.