Europe Lingerie Market

Market Overview:

The Europe lingerie market size reached USD 15.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The evolving fashion trends, proliferation of online shopping platforms, ongoing body positivity movement, easy product availability across e-commerce platforms, growing demand for personalized and tailor-made lingerie and the rising health awareness, represent some of the key factors driving the market.

Lingerie is a specific category of women's clothing, including undergarments, sleepwear, and lightweight robes. It is often characterized by its combination of materials, such as silk, satin, lace, cotton, and synthetic fibers, designed to be visually appealing and comfortable. The manufacturing process of lingerie involves intricate stitching, blending of fabrics, and attention to detail to ensure aesthetics and functionality. The various applications of lingerie include personal wear, along with uses in fashion shows, photography, therapeutic purposes, gifting, sports activities, travel comfort, beachwear, casual wear, medical use, and maternity. Lingerie offers enhanced self-esteem, comfort, attractiveness, support, breathability, and flexibility. It is available in various sizes, colors, fabrics and styles, catering to different body types.

Europe Lingerie Market Trends:

The evolving fashion trends and changing style preferences among the masses are among the major factors contributing to the market growth. Additionally, the growing popularity of online retail platforms, making it easier for consumers to purchase lingerie and increasing accessibility and variety, is providing a thrust to the market growth. Besides this, the ongoing body positivity movement in Europe promoting acceptance of diverse body types propelling demand for inclusive sizing, is creating a positive outlook for the market growth. Moreover, the growing shift towards sustainable and eco-friendly materials in the lingerie industry responding to consumer demand for responsible products is supporting the market growth. In addition to this, the widespread utilization of advanced manufacturing technologies allowing the production of personalized and comfortable lingerie, enhancing customer satisfaction, is fueling the market growth. In confluence with this, the increasing disposable income among European consumers, enabling them to spend more on premium and luxury lingerie products, is favoring the market growth. Furthermore, the growing emphasis on wellness and comfort leading to the demand for ergonomic and health-supportive lingerie is positively impacting the market growth. In line with this, the increasing government support for local manufacturing and guidelines on material safety and quality control building trust is providing a thrust to the market growth. Additionally, the incorporation of smart technology into lingerie, such as embedded sensors for health monitoring, is acting as another growth-inducing factor. Other factors, including the growing influence of social media and influencers and the launch of more comfortable, functional, and aesthetically pleasing lingerie, are providing remunerative growth opportunities for the market.

Europe Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Europe lingerie market report, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product type, material, price range and distribution channel.

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

A detailed breakup and analysis of the market based on the material has also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

• Economy
• Premium

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes economy and premium.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes mass merchandizers, specialized stores, online stores and others.

Country Insights:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include the Germany, France, the United Kingdom, Italy, Spain and others.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Lingerie Market Report Coverage:

Key Questions Answered in This Report:

• How has the Europe lingerie market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Europe lingerie market?
• What is the breakup of the Europe lingerie market on the basis of product type?
• What is the breakup of the Europe lingerie market on the basis of material?
• What is the breakup of the Europe lingerie market on the basis of price range?
• What is the breakup of the Europe lingerie market on the basis of distribution channel?
• What are the various stages in the value chain of the Europe lingerie market?
• What are the key driving factors and challenges in the Europe lingerie market?
• What is the structure of the Europe lingerie market and who are the key players?
• What is the degree of competition in the Europe lingerie market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe lingerie market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.