Europe E-Cigarettes Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Country 2025-2033

Europe E-Cigarettes Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Country 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A2980

Market Overview:

The Europe e-cigarettes market size reached USD 19.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 83.4 Billion by 2033, exhibiting a growth rate (CAGR) of 17.4% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 19.7 Billion
Market Forecast in 2033
USD 83.4 Billion
Market Growth Rate 2025-2033 17.4%


An e-cigarette is a battery-operated electronic device that enhances the experience of smoking cigarettes. It delivers a dosage of vaporized nicotine or flavored solutions to be inhaled by the users. An e-cigarette consists of heating elements (atomizer), a mouthpiece that assists in inhaling, and a reservoir for holding the liquid solution. It is relatively a safer alternative to conventional cigarettes as it does not burn tobacco, which generates tar and carbon monoxide. The aggressive promotions of e-cigarettes by manufacturers in the European region have attracted a large number of consumers, especially young adults and adolescents.

The Europe e-cigarettes market is primarily driven by the willingness of individuals to quit smoking and their perception of e-cigarettes as a more healthful alternative to cigarettes and other conventional forms of tobacco intake. E-cigarettes are less harmful as they have a reduced amount of carcinogens and are less expensive with a longer shelf life as compared to their alternatives. They are widely available in local convenience stores, and smoke and vape shops. E-cigarettes are also accessible via online platforms that deliver the product directly to the consumer’s doorstep. Furthermore, the launch of new-generation e-cigs, which offer flexibility to users in terms of strength and refilling, has also escalated the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe e-cigarettes market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.

Breakup by Product:

Europe E-Cigarettes Market

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette

Breakup by Flavor:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others

Breakup by Mode of Operation:

  • Automatic E-Cigarette
  • Manual E-Cigarette

Breakup by Distribution Channel:

  • Specialist E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

Breakup by Country:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Product, Flavor, Mode of Operation, Distribution Channel, Country
Countries Covered  Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The Europe e-cigarettes market was valued at USD 19.7 Billion in 2024.

We expect the Europe e-cigarettes market to exhibit a CAGR of 17.4% during 2025-2033.

The rising demand for e-cigarettes among individuals who are willing to quit smoking, along with the introduction of new-generation e-cigs, which offer flexibility to users in terms of refilling, is primarily driving the Europe e-cigarettes market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of e-cigarettes across several European nations.

Based on the product, the Europe e-cigarettes market has been divided into modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette. Among these, rechargeable e-cigarette currently exhibits a clear dominance in the market.

Based on the flavor, the Europe e-cigarettes market can be categorized into tobacco, botanical, fruit, sweet, beverage, and others. Currently, tobacco accounts for the majority of the total market share.

Based on the mode of operation, the Europe e-cigarettes market has been segregated into automatic e-cigarette and manual e-cigarette, where automatic e-cigarette currently exhibits a clear dominance in the market.

Based on the distribution channel, the Europe e-cigarettes market can be bifurcated into specialist e-cig shops, online, supermarkets and hypermarkets, tobacconist, and others. Currently, specialist e-cig shops hold the largest market share.

On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where United Kingdom currently dominates the Europe e-cigarettes market.

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Europe E-Cigarettes Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Country 2025-2033
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