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Europe Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End Use Industry (Retail, Recreation, Banking, Transportation, Education, and Others), and Country 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A2868
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Europe Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End Use Industry
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Country
9.1 Germany
9.1.1 Market Trends
9.1.2 Market Breakup by Format Type
9.1.3 Market Breakup by Application
9.1.4 Market Breakup by End Use Industry
9.1.5 Market Forecast
9.2 France
9.2.1 Market Trends
9.2.2 Market Breakup by Format Type
9.2.3 Market Breakup by Application
9.2.4 Market Breakup by End Use Industry
9.2.5 Market Forecast
9.3 United Kingdom
9.3.1 Market Trends
9.3.2 Market Breakup by Format Type
9.3.3 Market Breakup by Application
9.3.4 Market Breakup by End Use Industry
9.3.5 Market Forecast
9.4 Italy
9.4.1 Market Trends
9.4.2 Market Breakup by Format Type
9.4.3 Market Breakup by Application
9.4.4 Market Breakup by End Use Industry
9.4.5 Market Forecast
9.5 Spain
9.5.1 Market Trends
9.5.2 Market Breakup by Format Type
9.5.3 Market Breakup by Application
9.5.4 Market Breakup by End Use Industry
9.5.5 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Breakup by Format Type
9.6.3 Market Breakup by Application
9.6.4 Market Breakup by End Use Industry
9.6.5 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: Europe: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Europe: Digital OOH Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Europe: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 5: Europe: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 6: Europe: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2023
Figure 7: Europe: Digital OOH Advertising Market: Breakup by Country (in %), 2023
Figure 8: Europe: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Europe: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Europe: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Europe: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Europe: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Europe: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Europe: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Europe: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Europe: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Europe: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Europe: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Europe: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Europe: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Europe: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Europe: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Europe: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Europe: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Europe: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Europe: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Europe: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Europe: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Europe: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Europe: Digital OOH Advertising (Other End Use Industries) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Europe: Digital OOH Advertising (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Germany: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Germany: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 34: Germany: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 35: Germany: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2023
Figure 36: Germany: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: France: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: France: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 39: France: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 40: France: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2023
Figure 41: France: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: United Kingdom: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: United Kingdom: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 44: United Kingdom: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 45: United Kingdom: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2023
Figure 46: United Kingdom: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Italy: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Italy: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 49: Italy: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 50: Italy: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2023
Figure 51: Italy: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Spain: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Spain: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 54: Spain: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 55: Spain: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2023
Figure 56: Spain: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Others: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Others: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Europe: Digital OOH Advertising Industry: SWOT Analysis
Figure 60: Europe: Digital OOH Advertising Industry: Value Chain Analysis
Figure 61: Europe: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Europe: Digital OOH Advertising Market: Key Industry Highlights, 2023 and 2032
Table 2: Europe: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2024-2032
Table 3: Europe: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 4: Europe: Digital OOH Advertising Market Forecast: Breakup by End Use Industry (in Million US$), 2024-2032
Table 5: Europe: Digital OOH Advertising Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 6: Europe: Digital OOH Advertising Market: Competitive Structure
Table 7: Europe: Digital OOH Advertising Market: Key Players
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