The Europe dietary supplements market is projected to exhibit a growth rate (CAGR) of 7.60% during 2024-2032. The market is propelled by the rising health awareness among the masses, increasing prevalence of chronic diseases, growing vegan and vegetarian population, and shift toward personalized nutrition.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Growth Rate (2024-2032) | 7.60% |
Increasing Prevalence of Chronic Diseases:
An important factor driving the dietary supplement industry is the rising frequency of chronic disorders in Europe. As per the WORLD HEALTH ORGANIZATION, diabetes is among the most frequent chronic illnesses in Europe. Diabetes affects at least 64 million adults, as well as around 300,000 children and adolescents in the WHO European Region. In 2019, diabetes caused the death of roughly 186,000 people in the region. This figure has increased in recent years and is anticipated to quadruple between 2005 and 2030.With obesity, diabetes, and cardiovascular disease on the rise, more people are using dietary supplements as part of a larger approach to manage and prevent these health problems. Supplements that address specific health concerns, such as omega-3 fatty acids for heart health or probiotics for digestion, are in high demand. Furthermore, healthcare practitioners are increasingly promoting dietary supplements as a supplemental treatment to traditional medication, which is driving market expansion. This trend is driven by an older population that is more vulnerable to chronic illnesses and attempts to reduce health risks through preventive diet.
Rising Vegan and Vegetarian Population
The expanding vegan and vegetarian population in Europe represents a major factor driving the dietary supplement market. As per the United States Department of Agriculture, in recent years, the vegan and vegetarian population in Germany has grown considerably. A recent survey found that approximately 8 million people followed a vegetarian diet and 1.58 million identified as vegan in 2022. Approximately 10 million people choose to avoid meat, fish, and other animal products. As more individuals switch to plant-based diets for health, ethical, or environmental reasons, there is an increased need for supplements that can replace nutritional deficiencies in these diets, such as vitamin B12, iron, and omega-3 fatty acids. The market has seen an increase in vegan-certified products that appeal to this demographic, providing plant-based alternatives to standard supplements. Furthermore, the general trend toward plant-based nutrition is being backed by growing knowledge of the health benefits of lowering animal product intake, which is driving up demand for dietary supplements. As the vegan and vegetarian movement continues to grow in Europe, the dietary supplements market is expected to see sustained expansion, with companies increasingly focusing on plant-based formulations to meet consumer needs.
In July 2024, Holland & Barrett, one of the leading health and wellness retailers in Europe launched a new partnership with NEXT, opening three new concession stores. Located within NEXT, H&B is offering its consumers top 1,000 products from its latest ranges of health and wellness solutions, including leading brands, innovative services, sports nutrition, and trending beauty.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, form, distribution channel, application, and end-use.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others.
Form Insights:
A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes tablets, capsules, powders, liquids, soft gels, and gel caps.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies and drug stores, supermarkets and hypermarkets online channels, and others.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes additional supplements, medicinal supplements and sports nutrition.
End-Use Insights:
The report has provided a detailed breakup and analysis of the market based on the end-use. This includes infant, children, adults, pregnant women, old-aged.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, United Kingdom, France, Italy, Russia, Spain, Netherlands, Switzerland, Poland, and Others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | Billion US$ |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Product Types Covered | Vitamin and Mineral Dietary Supplements, Herbal Dietary Supplements, Protein Dietary Supplements, Others |
Forms Covered | Tablets, Capsules, Powders, Liquids, Soft Gels, Gel Caps |
Distribution Channels Covered | Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels, Others |
Applications Covered | Additional Supplements, Medicinal Supplement, Sports Nutrition |
End-Uses Covered | Infant, Children, Adults, Pregnant Women, Old-Aged |
Regions Covered | Germany, United Kingdom, France, Italy, Russia, Spain, Netherlands, Switzerland, Poland, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |