Europe Car Rental Market

Market Overview:

The Europe car rental market size reached USD 23.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 59.0 Billion by 2033, exhibiting a growth rate (CAGR) of 11.1% during 2025-2033. The escalating demand for electric and hybrid rental cars due to stringent environmental regulations, rising tourism and business travel, and growing trend toward flexible mobility solutions represent some of the key factors driving the market.

Car rental refers to a service offered by companies that allows individuals to temporarily lease vehicles for personal or business use. It provides customers with the convenience of accessing transportation without the long-term commitment and expenses associated with vehicle ownership. Car rental agencies maintain a fleet of vehicles that range from economy cars to luxury vehicles, SUVs, and vans. Customers can select a vehicle based on their preferences, requirements, and the nature of their journey. Car rental services offer a flexible and versatile transportation solution, catering to various needs such as travel, tourism, business trips, special events, and emergencies. Renting a car provides individuals with the freedom to explore new destinations, navigate unfamiliar terrains, and maintain control over their schedule. It also eliminates the hassles of vehicle maintenance, insurance, and depreciation associated with ownership. The car rental process generally involves making a reservation in advance, picking up the selected vehicle at the rental location, and returning it at the end of the rental period. Rental terms can vary, ranging from a few hours to several weeks, and prices are typically based on factors such as the type of vehicle, duration of rental, mileage, and any additional services chosen. In recent years, car rental has become an integral part of modern transportation across Europe, offering better convenience, flexibility, and accessibility to numerous travelers, both leisure and business.

Europe Car Rental Market Trends/Drivers:

In Europe, the rising demand for electric and hybrid rental cars due to the shifting trend toward sustainable and eco-friendly travel as it aligns with stringent emission regulations in the region represents the primary factor driving the market growth. Moreover, the increasing popularity of flexible mobility solutions, including car-sharing and ride-hailing services, is positively influencing the market growth. Apart from this, the expanding tourism and business travel across Europe has augmented the demand for convenient and accessible car rental options, catering to diverse travel preferences. Additionally, the widespread prevalence of online booking platforms and digitalization that enhances consumer convenience, simplifies reservation processes, and offers competitive pricing is another major growth-inducing factor. Besides this, the heightening focus on congestion reduction and efficient transportation solutions owing to rapid urbanization has accelerated the adoption of rental cars as a viable alternative, thereby propelling market growth. Furthermore, the evolving preferences of younger generations, who prioritize experiences over ownership, are contributing to the market growth. Along with this, the growing emphasis of the European government on sustainable tourism practices that encourage travelers to choose eco-friendly transportation options like car rentals and promote environmentally conscious travel experiences has catalyzed the market expansion. Other factors, including supportive regulations and incentives for car-sharing services, improving availability of electric vehicle charging infrastructure, and the integration of car rental services with different modes of transportation, are also anticipated to drive the market further

Europe Car Rental Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Europe car rental market report, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on booking type, rental length, vehicle type, application, and end-user.

Breakup by Booking Type:

• Offline Booking
• Online Booking
   

The report has provided a detailed breakup and analysis of the market based on the booking type. This includes offline and online booking.

Breakup by Rental Length:

• Short Term
• Long Term
   

The report has provided a detailed breakup and analysis of the market based on the rental length. This includes short and long term.

Breakup by Vehicle Type:

• Luxury
• Executive
• Economy
• SUVs
• Others
   

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes luxury, executive, economy, SUVs, and others.

Breakup by Application:

• Leisure/Tourism
• Business
   

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes leisure/tourism and business.

Breakup by End-User:

• Self-Driven
• Chauffeur-Driven
   

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes self- and chauffeur-driven.

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, the United Kingdom, Italy, Spain, and others.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Car Rental Market Report Scope:

Key Questions Answered in This Report:

• How has the Europe car rental market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Europe car rental market?
• What is the breakup of the Europe car rental market on the basis of the booking type?
• What is the breakup of the Europe car rental market on the basis of the rental length?
• What is the breakup of the Europe car rental market on the basis of the vehicle type?
• What is the breakup of the Europe car rental market on the basis of the application?
• What is the breakup of the Europe car rental market on the basis of the end user?
• What are the various stages in the value chain of the Europe car rental market?
• What are the key driving factors and challenges in the Europe car rental market?
• What is the structure of the Europe car rental market and who are the key players?
• What is the degree of competition in the Europe car rental market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe car rental market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe car rental market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe car rental industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.