Energy Gums Market Report by Flavor (Mint, Fruit Flavor, and Others), Application (Fitness Training and Exercising, Sports, Study, Business, and Others), Distribution Channel (Online, Offline), and Region 2024-2032

Energy Gums Market Report by Flavor (Mint, Fruit Flavor, and Others), Application (Fitness Training and Exercising, Sports, Study, Business, and Others), Distribution Channel (Online, Offline), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5817
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Market Overview:

The global energy gums market size reached USD 101.4 Million in 2023. Looking forward, IMARC Group expects the market to reach USD 188.7 Million by 2032, exhibiting a growth rate (CAGR) of 7% during 2024-2032. The rising consumer demand for health and fitness supplements, easy availability through e-commerce platforms and the increased participation in sports and physical activities are driving the market growth.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023 USD 101.4 Million
Market Forecast in 2032 USD 188.7 Million
Market Growth Rate (2024-2032) 7%


Energy gums are a soft, energy-rich, flavor-filled gum that function as an energy supplement. They are prepared by softening gum bases, which are later infused with other ingredients, such as flavoring agents, sweeteners, color additives, softeners, caffeine, vitamins, and ginseng. Energy gums help improve attention, concentration, reaction time and cognitive performance. They also work to enhance mental alertness and focus and relieve the impact of sleep deprivation and tiredness on the mind and body. Besides this, energy gums aid in increasing stamina, boosting metabolism and endurance, promoting blood flow and maximum burning of calories during physical activities, and preventing drowsiness. As a result, energy gums are widely used during sports, exercising and fitness training activities.

Energy Gums Market

Energy Gums Market Trends:

Rising Demand for Health and Fitness Supplements

The rising consumer interest in health and fitness supplements is contributing substantially to the growth of the energy gums market. With caffeine as a key ingredient, energy gums offer benefits such as immune support, anti-inflammatory effects, enhanced blood circulation, and stress relief. This makes them highly appealing to fitness enthusiasts and athletes who need a quick energy boost during physical activities. As participation in sports and exercise increases, the demand for convenient, on-the-go supplements such as energy gums is rising. This trend is helping to expand the energy gums market size as more individuals incorporate energy gum into their fitness routines for immediate and sustained energy.

Regulatory Measures and Focus on Natural Ingredients

The growing emphasis on regulating caffeine content in energy supplements is shaping the energy gum market by ensuring consumer safety and fostering trust in these products. Alongside, the shift toward using natural ingredients in energy gum formulations is attracting health-conscious consumers who prefer cleaner, plant-based options. Manufacturers are increasingly focusing on developing new products with natural sweeteners, organic ingredients, and minimal additives to meet evolving consumer demands. These innovations, paired with increased regulatory oversight, are propelling the market growth by appealing to a broader, more health-focused audience, further driving the growth of these products in various regions.

Product Innovations and Flavor Diversity 

The energy gums market share has been steadily increasing on account of numerous innovations in this segment, particularly the introduction of mint and fruity flavors, are enhancing consumer appeal by offering refreshing taste profiles, cooling effects, and pleasant aromas. These new flavor options make energy gums more attractive to a broader audience, particularly those seeking enjoyable yet functional snacks. Additionally, the widespread availability of energy gums through e-commerce platforms and supermarkets ensures easy access for consumers, propelling market growth. As urbanization increases and lifestyles become more fast-paced, the demand for convenient, on-the-go energy solutions such as energy gums is rising, further facilitating market expansion and product adoption.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global energy gums market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on flavor, application and distribution channel.

Breakup by Flavor:

Energy Gums Market By Flavor

  • Mint
  • Fruit Flavor
  • Others
     

Breakup by Application:

  • Fitness Training and Exercising
  • Sports
  • Study
  • Business
  • Others
     

Breakup by Distribution Channel:

  • Online
  • Offline
     

Breakup by Region:

Energy Gums Market By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global energy gums market. Detailed profiles of all major companies have also been provided. Some of the companies covered include:

  • Apollo Energy Gum Germany
  • Blockhead HQ Ltd
  • First Energy B.V.
  • GumRunners LLC
  • Military Energy Gum
  • NeuroGum
  • Rev Energy Gum
  • Simply Gum Inc.
  • Thai Lotte Co. Ltd.
  • WUG Functional Gums
     

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Energy Gums Market News:

  • 22 August 2024: Liquid Core Gum Company, a leading functional gums manufacturer, has introduced EDGE, a new energy gum option that is available in sustainable packaging. The packaging structure for EDGE uses eco-friendly cardboard tubes that resemble the design of energy drink cans.
  • 2 October 2023: Rev Gum, a Texas-based sugar-free performance energy gums business, has secured D6 Million in funding from investors, including YETI Capital and cyclist Lance Armstrong. With these funds, Rev Gum aims to expand its presence in retail stores.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units Million USD
Segment Coverage Flavor, Application, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Apollo Energy Gum Germany, Blockhead HQ Ltd, First Energy B.V., GumRunners LLC, Military Energy Gum., NeuroGum, Rev Energy Gum, Simply Gum Inc., Thai Lotte Co. Ltd. and WUG Functional Gums.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: USD 3899
Five User License: USD 4899
Corporate License: USD 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global energy gums market was valued at USD 101.4 Million in 2023.

We expect the global energy gums market to exhibit a CAGR of 7% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of energy gums. 

The rising consumer awareness towards numerous benefits of energy gum, such as increasing stamina, boosting metabolism and endurance, promoting blood flow and maximum burning of calories during physical activities, etc., is primarily driving the global energy gums market.

Based on the flavor, the global energy gums market can be categorized into mint, fruit flavor, and others. Currently, mint accounts for the majority of the total market share.

Based on the application, the global energy gums market has been segregated into fitness training and exercising, sports, study, business, and others. Among these, fitness training and exercising currently holds the largest market share.

Based on the distribution channel, the global energy gums market can be bifurcated into online and offline. Currently, offline exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global energy gums market include Apollo Energy Gum Germany, Blockhead HQ Ltd, First Energy B.V., GumRunners LLC, Military Energy Gum., NeuroGum, Rev Energy Gum, Simply Gum Inc., Thai Lotte Co. Ltd., and WUG Functional Gums.

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Energy Gums Market Report by Flavor (Mint, Fruit Flavor, and Others), Application (Fitness Training and Exercising, Sports, Study, Business, and Others), Distribution Channel (Online, Offline), and Region 2024-2032
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