Electric Kettle Market

Global Electric Kettle Market:

The global electric kettle market size is expected to exhibit a growth rate (CAGR) of 4.05% during 2024-2032. The growing popularity of high-end electronic devices and modern consumer durables in the commercial and residential sectors, along with the increasing number of food and beverage (F&B) service outlets, is primarily driving the market share.

Global Electric Kettle Market Analysis:

• Major Market Drivers: Changing lifestyles of individuals are augmenting the adoption of lightweight, cost-efficient, and transparent electric kettles, which is primarily propelling the global market. Moreover, the electric kettle market demand is also driven by the rising consumer awareness towards energy conversation.
• Key Market Trends: One of the key electric kettle industry trends is the introduction of innovative electric kettles with scheduled heating, power consumption monitors, adjustable backlight, and remote-control features. Additionally, the rising focus of key players on developing advanced characteristics, user-friendly interfaces, and aesthetic designs is another significant growth-inducing factor.
• Geographical Trends: According to the report, Asia Pacific accounted for the largest market share. Asia Pacific is a significant region in the electric kettle market, owing to the expanding working-class population. Furthermore, the inflating expenditure capacities of individuals on kitchen appliances are also propelling the regional market.
• Competitive Landscape: Some of the leading players in the global electric kettle market include Aroma Housewares Company, bonavitaworld.com, Breville USA Inc. (Breville Group Ltd), Chef's Choice, Electrolux AB, Hamilton Beach Brands Inc., Koninklijke Philips N.V., Morphy Richards Ltd, Zhejiang Supor Co. Ltd (Groupe SEB), and Zojirushi America Corporation (Zojirushi Corporation), among many others.
• Challenges and Opportunities: One of the major challenges in the global electric kettle market is complex global supply chains. Besides this, evolving consumer preferences, smart home integration, and the inflating demand for aesthetic designs can negatively impact smaller manufacturers with limited resources. However, strategic pricing, operational efficiency, and continuous innovations are expected to bolster the electric kettle market over the forecasted period.
   

Global Electric Kettle Market Trends:

The Launch of Innovative Product Variants

The rising trend of smart homes and the elevating adoption of the Internet of Things (IoT) technology are increasing the popularity of enhanced electric kettle variants, as they can be remotely monitored and controlled via voice assistants or smartphone apps, providing users with improved flexibility and control. Additionally, the emergence of digital assistants, including Google Assistant and Amazon Alexa, is bolstering the usage of smart appliances. For example, Smarter Applications Ltd. introduced iKettle, which integrates a smart app with Amazon Alexa and Google Home via the usage of IT services. In line with this, key players are launching product variants of electric kettles, such as variable temperature-controlled kettles, that are usually equipped with various temperature settings that allow to set the desired temperature for boiling beverages. For example, Stoke Voltaics, a leading innovator in outdoor cooking equipment, announced the development of the Stoke Voltaics Electric Kettle Pot in March 2024, a device that transforms the way adventurers cook and enjoy meals on the road. Moreover, it is specifically designed for the modern overlander and is a compact, versatile, and electrically powered cooking appliance that simplifies and enhances outdoor culinary experiences. In addition to this, Xiaomi introduced the Mijia Electric Kettle P1 Light Edition while featuring numerous advancements. The electric kettle product variant offered a real-time digital display and four-step temperature control. It is also equipped with a noise-reduction system when something boils in it. Furthermore, the increasing concerns among individuals towards hazardous effects associated with bisphenol-A (BPA), owing to the stringent regulations by government bodies at a global level, are encouraging industry participants to launch advanced products. For instance, in October 2018, Malaysia-based JOVEN launched BPA-free electric kettle under the brand name JK1701P.

Technological Advancements Enhance User Experience

The rising integration of smart features, such as Wi-Fi connectivity, temperature control, and mobile app compatibility, with electric kettles that help users to monitor and customize their boiling experience remotely, is primarily driving the market growth across the globe. According to the electric kettle industry statistics, innovations, including rapid heating technology and energy efficiency, further contribute to an efficient and seamless user experience. In line with this, advancements improve convenience and cater to the escalating demand for eco-friendly and smart appliances among tech-savvy consumers. For instance, in January 2023, Hamilton introduced the Beach Smart Kettle, equipped with Alexa integration for seamless functionality. This innovative kettle allowed users to customize temperature settings ranging from 100° to 212° F while accommodating 1.7 liters of water.

Limited Use of Fuel-based Sources

The increasing consumer awareness towards the conservation of sources, including gasoline and oil, is inflating the popularity of the eco-friendly electric kettle as a sustainable source in household applications. Additionally, the rising fuel prices for conventional gas kettles are further propelling the demand for these electric kettle product variants. For example, Caraway introduced the Whistling Kettle. It is a non-toxic stovetop tea kettle. In line with this, Xtrema also designs non-toxic tea kettles that are made using 100% pure ceramic, making them non-toxic, safe, and free from metals or harmful chemicals.

Electric Kettle Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on raw material and application. 

Breakup by Raw Material:

• Stainless Steel
• Plastic
• Glass
• Others
   

Stainless Steel currently holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the raw material. This includes stainless steel, plastic, glass, and others. According to the report, stainless steel accounted for the largest market share.

The rising popularity of electric kettles that are made using stainless steel is bolstering the market growth in the segmentation. In line with this, some of these steel electric kettles are manufactured with a scale filter to prevent the limescale buildup inside the kettle. Moreover, companies across the region are providing double-walled designs so that individuals do not face hot exterior problems. For example, Secura, a manufacturer in North America, offers a 100% stainless steel electric kettle with double-wall mounted coating and 1.8 Quart Capacity, which keeps water warm for a longer time and boils quicker.

Breakup by Application:

• Residential
• Commercial
   

Residential exhibits a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes residential and commercial. According to the report, residential accounted for the largest market share.

The expanding working population across countries is augmenting the demand for electric kettles, as they aid in boiling water that can be used for the preparation of soups, tea, coffee, and other beverages instantly. Furthermore, these kettles are gaining traction among residents, as they are portable, easy to use, convenient, time-effective, energy-saving, etc., thereby propelling the market growth in the segmentation.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific leads the market, accounting for the largest electric kettle market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

In the Asia Pacific region, countries, such as China and India, there is an escalating demand for electric appliances, owing to the expanding working-class population, along with the inflating consumer spending on kitchen appliances and better infrastructural facilities. Besides this, the launch of initiatives by government bodies for the utilization of energy-efficient devices will continue to augment the electric kettle market in the Asia Pacific. The expanding e-commerce industry in the region has grown exponentially between 2017 and 2022, which has provided a positive outlook to the overall market growth. Apart from this, the rising number of online retail channels, owing to easy internet access, the elevating adoption of smartphones and tablets, and improved internet retailers, is expected to catalyze the regional market for electric kettles over the forecasted period.

Leading Key Players in the Electric Kettle Industry:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Aroma Housewares Company
• bonavitaworld.com
• Breville USA Inc. (Breville Group Ltd)
• Chef's Choice
• Electrolux AB
• Hamilton Beach Brands Inc.
• Koninklijke Philips N.V.
• Morphy Richards Ltd
• Zhejiang Supor Co. Ltd (Groupe SEB)
• Zojirushi America Corporation (Zojirushi Corporation)
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Electric Kettle Market News:

• March 2024: Stoke Voltaics introduced the Stoke Voltaics Electric Kettle Pot. It is a versatile, compact, and electrically powered cooking appliance. 
• April 2023: Hirsch partnered with Cuisinart, Blendi, and four other retail brands. These partnerships represented Hirsch’s vision to be the single-source retail brand destination for promotional distributors.
• March 2023: Hamilton Beach Brands Holding entered into a multi-year agreement with Numilk to sell and manufacture commercial and consumer appliances with Numilk ingredient pouches.
• December 2023: Xiaomi launched the Mijia Electric Kettle P1 Light Edition while featuring some advancements, including a real-time digital display and four-step temperature control.

Electric Kettle Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the electric kettle market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global electric kettle market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the electric kettle industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.