Electric Breast Pumps Market

Market Overview:

The global electric breast pumps market size reached US$ 1.48 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.12 Billion by 2032, exhibiting a growth rate (CAGR) of 8.61% during 2024-2032. The increasing population of working women, growing recommendations by healthcare professionals for breastmilk, rapid technological advancements, rising awareness about the benefits of breast milk, and the implementation of several government policies and initiatives represent some of the major factors propelling the market.

Electric breast pumps refer to devices designed for extracting milk from the breasts of lactating women. They are available in manual and electric variations, with components such as a breast shield, a pump, a motor unit, and collection bottles. Electric breast pumps are utilized in various applications, such as facilitating milk storage for later use, helping in cases of engorgement, maintaining milk supply, allowing others to feed the baby, supporting mothers of premature infants, and enabling the donation of breast milk. They offer numerous benefits, such as time efficiency, ease of use, adjustable suction levels, and increased milk production over time.

The increasing awareness about the benefits of breast milk and the convenience of breast pumps, coupled with a growing acceptance of breastfeeding in public and work environments, are major factors contributing to the market growth. Besides this, the implementation of several government policies and initiatives that support breastfeeding and pumping in the workplace, such as mandated break times and dedicated lactation spaces, is positively impacting the market growth. In addition to this, the increasing healthcare expenditure and investment in maternal and infant health products, including breast pumps, is fostering the market growth. Apart from this, the expansion of online retail platforms and targeted marketing strategies, making it easier for consumers to access and purchase electric breast pumps, is providing a thrust to the market growth. Furthermore, the rising incidence of lactation complications, such as low milk supply or latching problems, necessitating the use of breast pumps is supporting the market growth.

Electric Breast Pumps Market Trends/Drivers:

The increasing population of working women

The rising number of working mothers across the globe is one of the primary drivers boosting the market growth. In line with this, the increasing need for practical solutions to continue breastfeeding, prompting the adoption of electric breast pumps as they offer a convenient way to balance the demand of a professional career and the health needs of the infant, is creating a positive outlook for the market. Along with this, the portability and efficiency of modern electric breast pumps, allowing mothers to pump milk during work breaks and enabling them to store milk for later use is providing a thrust to the market growth. Moreover, the growing societal changes and evolving perceptions of gender roles, leading to an increased focus on equal parenting, are providing a considerable boost to the market growth.

Growing recommendations by healthcare professionals for breastmilk

The rising recommendations by healthcare professionals for breast milk as the best source of nutrition for infants is one of the major factors favoring the market growth. Along with this, the extensive research highlighting the health benefits of breast milk, including its role in providing essential nutrients, boosting immunity, and fostering physical and cognitive development is providing a thrust to the market growth. Moreover, the widespread utilization of electric breast pumps where direct breastfeeding is challenging, such as in cases of premature births, infants with special needs, or mothers with certain medical conditions, is boosting the market growth. In addition to this, the increasing importance of breastmilk in neonatal care, especially for premature infants, due to its unique ability to support the development of the underdeveloped digestive system and enhance the baby's overall health is fostering the market growth.

Rapid technological advancements

The development of modern pumps designed with a focus on efficiency, comfort, and convenience, which make them more appealing and accessible to new mothers, is creating a positive outlook for the market growth. Along with this, rising innovations in breast pumps, making them quieter, portable, and easier to use while also improving the mimicry of a baby's natural nursing rhythm, are providing a thrust to the market growth. In addition to this, the introduction of double electric breast pumps, which allow for simultaneous pumping from both breasts, is positively impacting the market growth. Additionally, the widespread utilization of pumps with customizable settings, allowing mothers to adjust suction levels and pumping styles according to their comfort and efficiency needs, is providing a considerable boost to the market growth.

Electric Breast Pumps Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, distribution channel, and application.

Breakup by Type:

• Single
• Double
   

Double accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes single and double. According to the report, double represented the largest segment.

Double electric breast pumps are dominating the market as they allow mothers to express milk from both breasts simultaneously, which reduces the time required for pumping compared to single electric or manual pumps. Moreover, they can mimic the natural feeding pattern of twins, resulting in a more effective milk ejection reflex. Besides this, double electric breast pumps are designed with features that prioritize convenience and comfort. They provide adjustable suction settings and multiple flange sizes for a better fit and are designed to operate quietly. In addition to this, rapid advances in technology leading to the development of sophisticated double electric pumps that are compact, easy to use, and increasingly portable, are supporting the market growth. Apart from this, the heightened awareness about the benefits of double electric pumps through antenatal classes, online forums, and healthcare providers, leading to more informed choices by consumers, is driving the market growth.

 Breakup by Distribution Channel:

• Hospital Pharmacy
• Retail Store
• E-Commerce
• Wholesaler/Distributors
• Direct Purchase
   

Hospital pharmacy holds the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes hospital pharmacy, retail store, e-commerce, wholesaler/distributors, and direct purchase. According to the report, hospital pharmacy accounted for the largest market share.

Hospital pharmacies are dominating the market as many mothers start using electric breast pumps soon after childbirth, especially in cases of medical need or premature births. Hospital pharmacies provide immediate access to the devices, making them a convenient option for new mothers. Along with this, the growing trust and reliability while purchasing a breast pump from hospital pharmacies as they are seen as credible sources of medical-grade equipment and devices, is favoring the market growth. In addition to this, the increasing recommendations by lactation consultants, nurses, and doctors within hospitals for electric breast pump usage are favoring the market growth. Moreover, electric breast pumps are covered under health insurance policies, and hospital pharmacies are well-equipped to handle such transactions, making it easier for mothers to acquire breast pumps through insurance claims.

Breakup by Application:

• Personal Use
• Hospital Grade
   

Hospital grade represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes personal use and hospital grade. According to the report, hospital grade represented the largest segment.

Hospital-grade electric breast pumps dominate the market as they are built with closed-system designs that prevent milk from entering the pump mechanism, ensuring hygiene and safety for each user. Moreover, they are more powerful and durable as they are designed for frequent, daily use, often running several hours per day without the loss of efficiency. Besides this, hospital-grade pumps are particularly beneficial for mothers with certain medical conditions like low milk supply or for those who have given birth to premature infants who cannot breastfeed directly. In addition to this, they are more effective at stimulating milk production and expressing milk, which is important for mothers who are establishing their milk supply. Along with this, the reliability and medical-grade quality of the pumps make them a trusted choice in hospitals and other healthcare settings.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest electric breast pumps market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America is dominating the market as the region has a high level of awareness regarding the benefits of breastfeeding and the role of breast pumps in facilitating it. This awareness is supported by educational campaigns and healthcare initiatives promoting breastfeeding as the preferred method of infant nutrition. Besides this, the implementation of several healthcare policies and insurance coverage in the region, making breast pumps more accessible to a wider range of families, is favoring the market growth. Along with this, North America is a hub for many leading manufacturers of electric breast pumps, contributing to continuous innovation and availability of advanced, user-friendly models. Additionally, the high employment rate of women, combined with growing support for breastfeeding in workplaces, such as lactation rooms and flexible schedules, makes electric breast pumps particularly relevant for working mothers in the region.

Competitive Landscape:

The leading companies are continuously investing in research and development (R&D) to innovate and improve their products. It includes creating more efficient, comfortable, and user-friendly breast pumps, incorporating features like adjustable suction, quieter operation, and portability. Additionally, the major firms are expanding their product portfolios by offering a variety of models, such as basic, affordable options, and high-end, feature-rich pumps. Moreover, they are forming partnerships and collaborations with healthcare providers, hospitals, and insurance companies to increase their reach and credibility. Along with this, several companies are actively involved in marketing and awareness campaigns to educate potential customers about their products and the importance of breast pumping. In addition to this, the key manufacturers are offering more comprehensive support services, including lactation consulting, customer helplines, and online resources like instructional videos and frequently asked questions (FAQs).

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Ameda AG
• Ardo medical AG
• Chiaro Technology Ltd.
• Dr. Trust
• Evenflo
• Koninklijke Philips N.V.
• Mayborn Group
• Medela AG
• Motif Medical
• Pigeon Corporation
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Electric Breast Pumps Market Report Scope:

Key Questions Answered in This Report:

• How has the global electric breast pumps market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global electric breast pumps market?
• What is the impact of each driver, restraint, and opportunity on the global electric breast pumps market?
• What are the key regional markets?
• Which countries represent the most attractive electric breast pumps market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the electric breast pumps market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the electric breast pumps market?
• What is the breakup of the market based on application?
• Which is the most attractive application in the electric breast pumps market?
• What is the competitive structure of the global electric breast pumps market?
• Who are the key players/companies in the global electric breast pumps market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the electric breast pumps market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global electric breast pumps market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the electric breast pumps industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.