The Egypt home decor market size reached US$ 469 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 697.1 Million by 2032, exhibiting a growth rate (CAGR) of 4.50% during 2024-2032. Increasing urbanization, rising disposable incomes, changing consumer lifestyles, growing preference for aesthetically pleasing interiors, expanding real estate development, and the availability of a wide range of home decor products are some of the key factors bolstering market growth.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032 |
Historical Years
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2018-2023
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Market Size in 2023 | US$ 469 Million |
Market Forecast in 2032 | US$ 697.1 Million |
Market Growth Rate (2024-2032) | 4.50% |
Increasing urbanization and changing consumer lifestyles
Increasing urbanization in Egypt along with a burgeoning appetite for home decor products spurred by evolving consumer lifestyles is strengthening the market growth. As more individuals flock to urban centers, the demand for stylish and contemporary furnishings surges. This shift is propelled by factors like globalization, social media, and exposure to international trends, which inspire preferences for modern aesthetics. Consumers, eager to express their individuality and taste, seek out trendy and aesthetically pleasing home decor items that resonate with their personality. This surge reflects a desire for living spaces that not only cater to functional needs but also serve as expressions of personal identity. As a result, the market sees a proliferation of diverse home decor options catering to the varied tastes and preferences of an increasingly urbanized Egyptian population.
Rise of online retail
The rise of online retail channels is transforming the way consumers shop for home decor products in Egypt. With the increasing popularity of e-commerce platforms and the proliferation of smartphones and internet access, more consumers are turning to online channels to purchase home decor items. Online retail offers convenience, a wide selection of products, and the ability to compare prices and read reviews, making it an attractive option for busy urban consumers. Data from the Ministry of Communications and Information Technology reveals a significant surge in e-commerce usage among Egyptian households. The percentage of internet users making online purchases soared to about 50.1% in 2022/2021, up from about 17.8% in 2020/2019. Moreover, the COVID-19 pandemic has spurred the shift towards online shopping, with consumers prioritizing safety and avoiding crowded retail spaces, thus aiding in market expansion.
Growing demand for eco-friendly and sustainable home decor products
With increasing awareness of environmental issues and sustainability concerns, consumers are seeking eco-friendly alternatives for their homes. This has heightened the demand for ecological home décor items made from materials like bamboo, repurposed wood, recycled glass, and organic textiles. In addition to this, consumers are showing a preference for products that are ethically sourced, produced using environmentally friendly manufacturing processes, and have minimal impact on the environment. As a result, home decor brands are increasingly incorporating sustainability into their product offerings and marketing strategies, thereby strengthening the market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes home furniture, home textiles, flooring, wall decor, lighting, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes home decor stores, supermarkets and hypermarkets, online store, gift shops, and others.
Region Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Greater Cairo, Alexandria, Suez Canal, Delta, and Others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Million |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Home Furniture, Home Textiles, Flooring, Wall Decor, Lighting, Others |
Distribution Channels Covered | Home Decor Stores, Supermarkets and Hypermarkets, Online Store, Gift Shops, Others |
Regions Covered | Greater Cairo, Alexandria, Suez Canal, Delta, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |