Egypt E-commerce Market Research Report

Egypt E-commerce Market Overview:

The Egypt e-commerce market size reached US$ 7.81 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.03 Billion by 2032, exhibiting a growth rate (CAGR) of 8.80% during 2024-2032. The increasing internet penetration, rising smartphone adoption, growing consumer confidence in online transactions, expanding digital payment options, and the emergence of innovative e-commerce platforms catering to diverse consumer needs and preferences are some of the key factors impelling the market growth.

Egypt E-commerce Market Trends:

Increasing internet penetration and smartphone adoption

Over the past decade, Egypt has witnessed a surge in internet users, with a growing number of individuals gaining access to the internet through smartphones. According to reports, in January 2024, Egypt recorded 82.01 million internet users, representing a 1.6 percent increase from the previous year. The country's internet penetration rate stood at 72.2 percent of the total population at the beginning of 2024, indicating a significant reliance on online platforms for communication, information, and commerce. This widespread connectivity has empowered consumers to shop online conveniently, boosting the growth of e-commerce platforms across various sectors. Moreover, the availability of affordable smartphones and data plans has further facilitated access to online shopping, particularly among the younger population, who are avid users of digital technology, thereby contributing to the market expansion.

Rise of social commerce

In Egypt, Facebook dominates social media usage with 71.39%, followed by Instagram at 12.99%, YouTube at 8.35%, Twitter at 4.44%, Pinterest at 1.57%, and LinkedIn at 0.94% as of May 2024. These social media platforms have developed into essential channels for online sales, giving businesses direct access to consumers via social media networks. With a large portion of Egypt's population actively engaging with social media, businesses are leveraging these platforms to showcase products, engage with customers, and facilitate sales through integrated shopping features. In addition to this, social commerce allows for a more personalized shopping experience, with users discovering products through recommendations, influencers, and user-generated content, leading to higher engagement and conversion rates, which is aiding in market expansion.

Expansion of digital payment options

Concerns about security and trust led to the traditional preference for cash on delivery (COD) as a payment method for online transactions. However, things are changing rapidly as more convenient, transparent, and secure digital payment options become widely available. Mobile wallets are gaining popularity, allowing consumers to make online payments seamlessly through their smartphones, which is further contributing to the market growth. Apart from this, the government's initiatives to promote financial inclusion and digitization have further heightened the adoption of digital payments, creating a conducive environment for e-commerce growth, and thus bolstering market expansion.

Egypt E-commerce Market News:

• In January 2024, TijaraHub launched a state-of-the-art B2B e-commerce platform showcasing products from over 300 Egyptian factories across various sectors, including food & beverage (F&B), fashion & textile, home appliances, furniture, and handicrafts. The platform aims to expand its offerings to encompass products from 1,000 factories by the year's end, providing businesses with a comprehensive marketplace for sourcing diverse goods.
• In August 2023, AiBANK, a leading banking solutions provider in Egypt, partnered with Visa to introduce advanced e-payment solutions. This collaboration seeks to offer customers a diverse range of innovative digital payment options that align with modern preferences.
   

Egypt E-commerce Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type and transaction.

Type Insights:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others.

Transaction Insights:

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others
   

A detailed breakup and analysis of the market based on the transaction have also been provided in the report. This includes business-to-consumer, business-to-business, consumer-to-consumer, and others.

Regional Insights:

• Greater Cairo
• Alexandria
• Suez Canal
• Delta
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Greater Cairo, Alexandria, Suez Canal, Delta, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Egypt E-commerce Market Report Coverage:

Key Questions Answered in This Report:

• How has the Egypt e-commerce market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Egypt e-commerce market?
• What is the breakup of the Egypt e-commerce market on the basis of type?
• What is the breakup of the Egypt e-commerce market on the basis of transaction?
• What are the various stages in the value chain of the Egypt e-commerce market? 
• What are the key driving factors and challenges in the Egypt e-commerce?
• What is the structure of the Egypt e-commerce market and who are the key players?
• What is the degree of competition in the Egypt e-commerce market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Egypt e-commerce market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Egypt e-commerce market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Egypt e-commerce industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.