Education and Learning Analytics Market Report by Analytics Type (Descriptive, Predictive, Prescriptive), Application (People Acquisition and Retention, Curriculum Development and Intervention Management, Performance Management, Budget and Finance Management, Operations Management, and Others), Component (Software, Services), Deployment Mode (On-premises, Cloud-based), End User (Academic Institutions, Enterprises), and Region 2025-2033

Education and Learning Analytics Market Report by Analytics Type (Descriptive, Predictive, Prescriptive), Application (People Acquisition and Retention, Curriculum Development and Intervention Management, Performance Management, Budget and Finance Management, Operations Management, and Others), Component (Software, Services), Deployment Mode (On-premises, Cloud-based), End User (Academic Institutions, Enterprises), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A2379

Market Overview 2025-2033:

The global education and learning analytics market size reached USD 40.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 142.5 Billion by 2033, exhibiting a growth rate (CAGR) of 13.44% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 40.8 Billion
Market Forecast in 2033
USD 142.5 Billion
Market Growth Rate 2025-2033 13.44%


Education and learning analytics refers to the measurement, collection, analysis and reporting of data about learners for optimizing their education experience. It is a combination of educational research, assessment sciences, statistics, visualization, data sciences, artificial intelligence (AI) and sociotechnical system thinking for human-centered design. These tools are used for designing curriculum for the students and are also utilized by corporate organizations for developing strategies for personnel acquisition, retention, training, intervention and the management of performance and operations.

Education and Learning Analytics Market

Education and Learning Analytics Market Trends:

Significant growth in the education industry and the increasing adoption of machine learning (ML) systems are among the key factors creating a positive outlook for the market. In line with this, the widespread utilization of various software-based systems, such as virtual learning environment (VLE), learning management system (LMS), student information system and library management systems, are also driving the market growth. The proliferation of e-learning technologies, such as mobile learning devices, student information systems, lecture capturing and learning management tools, have enabled the learners to obtain more valuable insights from the conventional education systems and enhance their productivity. Various technological advancements, such as the development of digital platforms for schools and university campuses to consolidate student data and analyze their performance, are also contributing to the market growth. Other factors, including the increasing awareness regarding the utilization of education and learning analytics for developing efficient learning and training programs for school/college students and working professionals, are expected to drive the market further. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global education and learning analytics market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on analytics type, application, component, deployment mode and end user.

Breakup by Analytics Type:

Education and Learning Analytics Market By Analytics Type

  • Descriptive
  • Predictive
  • Prescriptive
     

Breakup by Application:

  • People Acquisition and Retention
  • Curriculum Development and Intervention Management
  • Performance Management
  • Budget and Finance Management
  • Operations Management
  • Others
     

Breakup by Component:

  • Software
  • Services
     

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based
     

Breakup by End User:

  • Academic Institutions
  • Enterprises
     

Breakup by Region:

Education and Learning Analytics Market By Region

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc. and Yellowfin Business Intelligence Co.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Analytics Type, Application, Component, Deployment Mode, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc. and Yellowfin Business Intelligence Co
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global education and learning analytics market was valued at USD 40.8 Billion in 2024.

We expect the global education and learning analytics market to exhibit a CAGR of 13.44% during 2025-2033.

The widespread utilization of education and learning analytics for developing efficient learning and training programs for school/college students and working professionals is primarily driving the global education and learning analytics market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of education and learning analytics system by corporate organizations to remotely develop strategies for personnel acquisition, retention, training, intervention and the management of performance and operations.

Based on the analytics type, the global education and learning analytics market can be segmented into descriptive, predictive, and prescriptive. Currently, descriptive holds the majority of the total market share.

Based on the application, the global education and learning analytics market has been divided into people acquisition and retention, curriculum development and intervention management, performance management, budget and finance management, operations management, and others. Among these, performance management currently exhibits a clear dominance in the market.

Based on the component, the global education and learning analytics market can be categorized into software and services. Currently, software accounts for the majority of the global market share.

Based on the deployment mode, the global education and learning analytics market has been segregated into on-premises and cloud-based, where cloud-based deployment currently holds the largest market share.

Based on the end user, the global education and learning analytics market can be bifurcated into academic institutions and enterprises. Currently, enterprises exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global education and learning analytics market include Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc., and Yellowfin Business Intelligence Co.

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Education and Learning Analytics Market Report by Analytics Type (Descriptive, Predictive, Prescriptive), Application (People Acquisition and Retention, Curriculum Development and Intervention Management, Performance Management, Budget and Finance Management, Operations Management, and Others), Component (Software, Services), Deployment Mode (On-premises, Cloud-based), End User (Academic Institutions, Enterprises), and Region 2025-2033
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