The global education and learning analytics market size reached USD 40.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 142.5 Billion by 2033, exhibiting a growth rate (CAGR) of 13.44% during 2025-2033.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024
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USD 40.8 Billion |
Market Forecast in 2033
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USD 142.5 Billion |
Market Growth Rate 2025-2033 | 13.44% |
Education and learning analytics refers to the measurement, collection, analysis and reporting of data about learners for optimizing their education experience. It is a combination of educational research, assessment sciences, statistics, visualization, data sciences, artificial intelligence (AI) and sociotechnical system thinking for human-centered design. These tools are used for designing curriculum for the students and are also utilized by corporate organizations for developing strategies for personnel acquisition, retention, training, intervention and the management of performance and operations.
Significant growth in the education industry and the increasing adoption of machine learning (ML) systems are among the key factors creating a positive outlook for the market. In line with this, the widespread utilization of various software-based systems, such as virtual learning environment (VLE), learning management system (LMS), student information system and library management systems, are also driving the market growth. The proliferation of e-learning technologies, such as mobile learning devices, student information systems, lecture capturing and learning management tools, have enabled the learners to obtain more valuable insights from the conventional education systems and enhance their productivity. Various technological advancements, such as the development of digital platforms for schools and university campuses to consolidate student data and analyze their performance, are also contributing to the market growth. Other factors, including the increasing awareness regarding the utilization of education and learning analytics for developing efficient learning and training programs for school/college students and working professionals, are expected to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global education and learning analytics market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on analytics type, application, component, deployment mode and end user.
Breakup by Analytics Type:
Breakup by Application:
Breakup by Component:
Breakup by Deployment Mode:
Breakup by End User:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc. and Yellowfin Business Intelligence Co.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Analytics Type, Application, Component, Deployment Mode, End User, Region |
Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc. and Yellowfin Business Intelligence Co |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global education and learning analytics market was valued at USD 40.8 Billion in 2024.
We expect the global education and learning analytics market to exhibit a CAGR of 13.44% during 2025-2033.
The widespread utilization of education and learning analytics for developing efficient learning and training programs for school/college students and working professionals is primarily driving the global education and learning analytics market.
The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of education and learning analytics system by corporate organizations to remotely develop strategies for personnel acquisition, retention, training, intervention and the management of performance and operations.
Based on the analytics type, the global education and learning analytics market can be segmented into descriptive, predictive, and prescriptive. Currently, descriptive holds the majority of the total market share.
Based on the application, the global education and learning analytics market has been divided into people acquisition and retention, curriculum development and intervention management, performance management, budget and finance management, operations management, and others. Among these, performance management currently exhibits a clear dominance in the market.
Based on the component, the global education and learning analytics market can be categorized into software and services. Currently, software accounts for the majority of the global market share.
Based on the deployment mode, the global education and learning analytics market has been segregated into on-premises and cloud-based, where cloud-based deployment currently holds the largest market share.
Based on the end user, the global education and learning analytics market can be bifurcated into academic institutions and enterprises. Currently, enterprises exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global education and learning analytics market include Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc., and Yellowfin Business Intelligence Co.