Eastern Europe Online Pharmacy Market Report by Type (Over the Counter (OTC), Prescription), Platform (Mobile, Desktop), End Use (Hospitals and Clinics, Personal Use, Government Research), Application (Medicines, Personal Care, Devices and Surgical, and Others), and Country 2025-2033

Eastern Europe Online Pharmacy Market Report by Type (Over the Counter (OTC), Prescription), Platform (Mobile, Desktop), End Use (Hospitals and Clinics, Personal Use, Government Research), Application (Medicines, Personal Care, Devices and Surgical, and Others), and Country 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A3294

Market Overview:

The Eastern Europe online pharmacy market size reached USD 7.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.9 Billion by 2033, exhibiting a growth rate (CAGR) of 13.20% during 2025-2033.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 7.2 Billion
Market Forecast in 2033 USD 24.9 Billion
Market Growth Rate (2025-2033) 13.20%


Online pharmacy refers to an internet based drugstore that delivers medicines and other pharma products via e-commerce platforms. It can be primarily categorized into independent internet-only outlets, online branches of brick-and-mortar pharmacies, and outlets promoting pharmacy associations. Online pharmacies enable customers to track the entire delivery process, selection of delivery slots, flexible payment options, access a wide product range, etc. In Eastern Europe, the rising penetration of smart devices coupled with the high internet connectivity is primarily driving the online sales for pharma products.

The expanding pharmaceutical sector coupled with the increasing adoption of numerous e-commerce platforms for hassle-free delivery of medicines, personal care products, medical devices, etc., is currently augmenting the market growth. In addition to this, several renowned brick-and-mortar pharmacy chains across Eastern Europe are getting inclined towards online sales channels for expanding their consumer base. Moreover, the increasing consumer awareness towards numerous additional benefits of online pharmacy services, such as express delivery options, accessible payment gateways, cashback, discounted offers, etc., is further driving the regional market. Additionally, the rising penetration of advanced technologies, such as AI, IoT, predictive analytics, and Big Data for storing medical records, uploading prescriptions, customizing product search, etc., is further catalyzing the demand for online pharmacies in the region.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Eastern Europe online pharmacy market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on type, platform, end use and application.

Breakup by Type:

  • Over the Counter (OTC)
  • Prescription

Breakup by Platform:

  • Mobile
  • Desktop

Breakup by End Use:

  • Hospitals and Clinics
  • Personal Use
  • Government Research

Breakup by Application:

  • Medicines
  • Personal Care
  • Devices and Surgical
  • Others

Breakup by Country:

  • Russia
  • Poland
  • Czech Republic
  • Romania
  • Hungary
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the keyplayers being Apotheka SIA, AZETA Sia, EXTRAPHARMA online pharmacy, Lékárna WPK sro, Medikaments.lv, 1MG Technologies Pvt. Ltd, Pelion SA, Webaptieka and Zur Rose Group AG.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Type, Platform, End Use, Application, Country
Countries Covered Russia, Poland, Czech Republic, Romania, Hungary, Others
Companies Covered Apotheka SIA, AZETA Sia, EXTRAPHARMA online pharmacy, Lékárna WPK sro, Medikaments.lv, 1MG Technologies Pvt. Ltd, Pelion SA, Webaptieka and Zur Rose Group AG
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Eastern Europe online pharmacy market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Eastern Europe online pharmacy market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the platform?
  • What is the breakup of the market based on the end use?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the Eastern Europe online pharmacy market and who are the key players?
  • What is the degree of competition in the industry?

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Eastern Europe Online Pharmacy Market Report by Type (Over the Counter (OTC), Prescription), Platform (Mobile, Desktop), End Use (Hospitals and Clinics, Personal Use, Government Research), Application (Medicines, Personal Care, Devices and Surgical, and Others), and Country 2025-2033
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