Digital Marketing Software Market

Market Overview:

The global digital marketing software market size reached US$ 77.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 255.9 Billion by 2032, exhibiting a growth rate (CAGR) of 13.8% during 2024-2032. The increasing use of voice-activated devices and virtual assistants, rising reliance of individuals on online shopping channels, and various initiatives undertaken by governments of several countries to promote digitalization are some of the major factors propelling the market.

Digital marketing software is designed to facilitate and optimize various aspects of online marketing and advertising campaigns. It encompasses a wide range of applications that help businesses plan, execute, track, and analyze their digital marketing efforts across various online channels and platforms. It streamlines marketing operations, saving time and resources by automating tasks and workflows. It enables businesses to target specific demographics, interests, and behaviors, increasing the relevance of marketing messages. It facilitates the creation and management of email campaigns, including personalized messaging, A/B testing, and performance tracking.

The increasing use of voice-activated devices and virtual assistants is catalyzing the demand for digital marketing software that can optimize content for voice search. Additionally, the escalating demand for software that facilitates video creation, editing, and distribution is strengthening the growth of the market. Apart from this, the integration of advanced technologies that offer immersive marketing experiences is favoring the market growth. Moreover, various leading digital marketing software providers are exploring blockchain-based solutions for ad verification and fraud prevention. Furthermore, the rising awareness among businesses about the benefits offered by advanced technologies in improving business operations is driving the demand for digital marketing software.

Digital Marketing Software Market Trends/Drivers:

Increasing reliance on online shopping

The evolving behavior and expectations of consumers in the digital age represent one of the key factors positively influencing the market. Additionally, the increasing reliance of individuals on online channels for their shopping, entertainment, and information needs is stimulating the market growth. Apart from this, the rising preferences for personalized and relevant content delivered are promoting marketing automation and AI-driven personalization tools within digital marketing software solutions. These tools enable businesses to analyze consumer data and create highly targeted marketing campaigns, enhancing customer engagement and satisfaction. Moreover, various companies are investing in digital marketing software to optimize their online presence, improve user experiences, and increase conversion rates.

Increasing emphasis on data-driven marketing strategies

The increasing emphasis on data-driven marketing strategies is the other major factor strengthening the growth of the market. Additionally, the rising trend toward data-driven marketing is catalyzing the demand for digital marketing software that provides robust analytics and reporting capabilities. Apart from this, the increasing reliance of businesses on modern digital marketing software solutions to track key performance indicators (KPIs), measure the success of marketing campaigns, and gain insights into consumer behavior is favoring the market growth. Furthermore, the importance of data privacy and compliance has grown, with regulations like GDPR and CCPA requiring businesses to handle consumer data responsibly.

Integration of advanced technologies

Rapid advancements in technology and the integration of artificial intelligence (AI), machine learning, and automation across various industries are creating new opportunities and efficiencies and supporting the market growth. Additionally, AI-powered tools and algorithms are being integrated into digital marketing software to automate various tasks, such as content recommendations, ad targeting, and chatbot interactions, which reduces manual effort and enhances the accuracy and relevance of marketing campaigns. Apart from this, numerous companies are leveraging digital marketing software to optimize content for voice search and create seamless experiences across various devices, including smartphones, smart speakers, and wearable tech. Furthermore, the adoption of cloud-based digital marketing software solutions is enabling businesses to access their marketing tools and data from remote locations.

Digital Marketing Software Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital marketing software market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solution, service, deployment type, organization size, and end use.

Breakup by Solution:

• Customer Relationship Management (CRM)
• Email Marketing
• Social Media
• Search Marketing
• Content Management
• Marketing Automation
• Campaign Management
• Others
   

Customer relationship management (CRM) dominates the market

The report has provided a detailed breakup and analysis of the market based on the solution. This includes customer relationship management (CRM), email marketing, social media, search marketing, content management, marketing automation, campaign management, and others. According to the report, customer relationship management (CRM) holds the largest market share as it is widely used by businesses to manage and nurture their interactions and relationships with customers and potential customers. Additionally, it allows businesses to store and manage detailed information about their customers, including contact details, purchase history, preferences, and communication history. It also helps in tracking and nurturing leads through the sales pipeline and allows teams to track interactions, schedule follow-ups, and forecast sales performance. Apart from this, it helps sales teams work more efficiently, close deals faster, and achieve higher conversion rates. Furthermore, it centralizes customer data, automates workflows, and aids in reducing manual tasks and improving overall operational efficiency.

Breakup by Service:

• Professional Services
• Managed Services
   

Managed services represent the largest market segment

A detailed breakup and analysis of the market based on the service has also been provided in the report. This includes professional services and managed services. According to the report, managed services hold the largest market share as they help businesses utilize digital marketing software tools and platforms effectively to achieve their marketing objectives. Managed services encompass the planning, execution, and optimization of digital marketing campaigns and include activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content creation, and social media management. Furthermore, service providers use analytics and reporting tools to provide businesses with data-driven insights, enabling more informed decision-making. Moreover, they can help mitigate risks associated with digital marketing, such as algorithm changes by search engines or shifts in consumer behavior, by adapting strategies in real time.

Breakup by Deployment Type:

• On-premises
• Cloud-based
   

Cloud-based holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest market segment as it offers businesses the flexibility and scalability, they need to manage their marketing efforts efficiently. Additionally, it assists users in accessing software and data from anywhere with an internet connection, using web browsers or mobile apps. Apart from this, cloud-based solutions are highly scalable, allowing businesses to easily adjust their resource usage as their needs change and can add or remove features, users, or storage capacity on demand. Furthermore, it securely stores and manages customer data, campaign assets, and marketing content. Moreover, it offers robust analytics and reporting capabilities, providing insights into campaign performance, customer behavior, and return on investment (ROI).

Breakup by Organization Size:

• Large Enterprises
• Small and Medium Enterprises (SMEs)
   

Large enterprises dominate the market

A detailed breakup and analysis of the market based on the organization size has also been provided in the report. This includes large enterprises and small and medium enterprises (SMEs). According to the report, large enterprises account for the majority of the market share as they have substantial marketing budgets compared to small and mid-sized businesses (SMBs). This financial advantage allows them to invest significantly in digital marketing software and related technologies. They can afford high-end solutions and comprehensive suites of tools that cover various aspects of digital marketing, including customer relationship management (CRM), marketing automation, analytics, and advertising platforms. Apart from this, many large enterprises operate on a global scale, serving diverse markets with distinct languages, cultures, and preferences. This global presence requires digital marketing software with localization features, allowing them to create region-specific content, tailor marketing messages, and adapt campaigns to different markets.

Breakup by End Use:

• Media and Entertainment
• Manufacturing
• Retail
• BFSI
• Information Technology
• Healthcare
• Others
   

Retail accounts for the majority of the market share

A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. According to the report, retail accounted for the largest market share due to the expansion of offline and online retail outlets worldwide. Additionally, the rising reliance on online shopping channels is promoting the adoption of digital marketing software in the retail sector. E-commerce platforms require robust digital marketing tools to optimize online shopping experiences, drive traffic to websites, and convert visitors into customers. Furthermore, digital marketing software provides retailers with essential tools such as search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to enhance their online presence and reach a global customer base. It also enables retailers to collect and analyze data related to customer behavior, purchase patterns, and campaign performance.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance, accounting for the largest digital marketing software market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific exhibits a clear dominance in the market as it houses one of the largest and fastest-growing e-commerce markets in the world. Additionally, businesses in the region, like small startups and large enterprises, are increasingly turning to digital marketing software to expand their online presence and compete effectively. Apart from this, digital marketing software in the APAC region places a strong emphasis on mobile optimization, responsive design, and mobile advertising. These features enable businesses to effectively reach and engage consumers on mobile devices, aligning with the preferences of the local population. Moreover, governments of various countries in the region are undertaking various initiatives, such as offering financial incentives and support for startups and tech companies to promote digitalization.

Competitive Landscape:

Digital marketing software companies are continuously innovating and developing new features and tools to stay at the forefront of technology. This includes incorporating artificial intelligence (AI), machine learning, automation, and data analytics to enhance the capabilities of their software. Additionally, they are expanding their global presence by entering new markets and establishing partnerships with businesses worldwide. Apart from this, various companies are investing in robust security measures and compliance with data protection regulations like GDPR and CCPA. Furthermore, they are providing advanced analytics and reporting capabilities and enabling businesses to gain actionable insights from vast amounts of data, enhancing decision-making and campaign optimization.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Act-On Software Inc.
• Adobe Inc.
• Hewlett Packard Enterprise Development LP
• HubSpot Inc.
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Salesforce.com Inc.
• SAP SE
• SAS Institute Inc.

Recent Developments:

• In August 2021, HubSpot Inc., the customer relationship management (CRM) platform for scaling companies, announced the launch of CMS Hub Starter, a new tier of the company’s existing web content management system that gives marketers and developers the tools they need to generate business through their website.
• In June 2021, Amazon Web Services, Inc. announced the expansion of their global strategic partnership that will make it easy for customers to use the full set of Salesforce and AWS capabilities together to quickly build and deploy powerful new business applications that accelerate digital transformation.

Digital Marketing Software Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the digital marketing software market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global digital marketing software market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the digital marketing software industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.