Deodorants Market

Global Deodorants Market:

The global deodorants market size reached USD 29.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 42.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.69% during 2025-2033. The increasing personal grooming awareness among individuals, the rising popularity of natural and organic deodorant products owing to health and environmental concerns, and the introduction of gender-neutral scents in sustainable packaging options, are some of the key factors propelling the market growth. At present, North America holds the largest market deodorants market share, driven by diverse product offerings and established distribution channels.

Deodorants Market Analysis:

• Major Market Drivers: The increasing consciousness regarding personal grooming, inflating spending capacities of consumers, and rising female workforce participation are some of the key factors propelling the deodorants market demand. Furthermore, the easy availability of deodorants across online retail channels is also contributing to the market growth.
• Major key Trends: The growing preference for deodorants made with natural and organic ingredients is one of the significant trends bolstering the market growth. In addition to this, various key market players are launching deodorants in sustainable packaging made from 100% recycled plastic, which is creating a positive outlook for the overall market. 
• Geographical Landscape: A detailed breakup and analysis of the market based on the region has also been provided in the deodorants market research report. This includes North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. North America and Europe are witnessing impressive growth in the deodorants market. This can be attributed to the rising consumer spending on premium and luxurious deodorants and the escalating demand for natural products.
• Competitive Landscape: Some of the leading players in the global deodorant market include Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate-Palmolive Company, Estée Lauder Companies, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Lion Corporation, L'Oréal, The Procter & Gamble Company and Unilever Plc., among many others.
• Challenges and Opportunities: Challenges in the deodorants market include growing consumer demand for natural and eco-friendly products, which can require reformulation and packaging changes. Additionally, intense competition and price sensitivity among consumers pose challenges for brand differentiation and profitability. Opportunities lie in developing innovative formulations, such as long-lasting or skin-friendly options, and expanding into emerging markets with increasing disposable incomes and grooming awareness.

Global Deodorants Market Trends:

Increasing Consciousness Regarding Personal Grooming

The growing consciousness among individuals regarding personal grooming and maintaining good hygiene is primarily driving the deodorants market growth. For instance, in the first quarter of 2023, spending on personal care in the UK added up to around £ 7.9 Billion. Furthermore, the increasing number of working professionals across the globe, inflating spending capacities of individuals, and elevating standards of living are further bolstering the market for personal grooming products like deodorants. Besides this, a significant shift in societal norms towards greater acceptance of grooming and self-care practices among men is also creating a positive outlook for the overall market. For instance, by 2028, the global male grooming market is estimated to be worth about USD 115 Billion, up from nearly USD 80 Billion as of 2022. Furthermore, various key market players are introducing deodorants that are clinically proven to stay for more than 24 hours on the body to cater to the increasing demand for long-lasting odor protection products. For instance, in March 2022, P&G's Secret brand launched a new weightless dry spray collection in the US that includes antiperspirant and aluminum-free options. The antiperspirant provides lasting sweat and odor protection for up to 48 hours, and the aluminum-free deodorant provides long-lasting odor protection for up to 24 hours. 

Innovative Product Offerings

Various key market players are extensively investing in research and development activities to come up with better and more innovative deodorants that can meet the requirements of most individuals. Moreover, consumers wear deodorants regularly to maintain their hygiene, which leads to increased usage. Considering this, companies are launching cheap and effective products for the middle-income group. For instance, in February 2021, Old Spice launched innovative refillable antiperspirants and cases at select retailers. With a suggested retail price of USD 10.00 for each refill starter kit and USD 8.00 for each refill, this is one of the most affordable refill options in the market. In addition to this, market players are also offering products that are easy to carry and can be used anytime, such as roll-ons and wipes, which is positively impacting the deodorants market outlook. Besides this, various leading companies are also investing in promotional activities through social media and celebrity endorsements, which is offering lucrative growth opportunities to the market. For instance, according to the data published by Sprout Social in 2019, US marketers were estimated to be using 86.6% Facebook, 75.3% Twitter, 66.5% Instagram, and 51.9% YouTube for their social media campaigns. Such massive use of social media to promote fragrance products, like deodorants, is projected to contribute to the deodorants market revenue in the coming years. 

Rising Demand for Sustainable and Natural Deodorants

The escalating demand for more natural, organic, and sustainable formulations is offering lucrative growth opportunities to the global deodorants market. In response to this, various leading companies in the market are launching deodorants that are made with natural and organic ingredients. For instance, in September 2022, Unilever launched its new certified natural aerosol deodorant brand, Schmidt's, in Australia and New Zealand. It is Australia's first-ever certified natural aerosol deodorant that is ozone-friendly as well. Similarly, in September 2023, Ombré Men, a men's personal care and grooming brand, launched an all-natural deodorant backed by science and plants. Made with 100% plant-derived ingredients, the deodorant is free from harmful elements like aluminum, parabens, and phthalates. Additionally, the easy availability of these deodorants across online retail channels is anticipated to further propel the deodorants market value in the years to come.

Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global deodorants market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, distribution channel and packaging type.

Breakup by Product Type:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others
   

A detailed breakup and analysis of the market based on the product type has been provided in the report. This includes sprays, roll-ons, creams, gels, wipes, sticks, and others.

Sprays are aerosol-based and provide quick and easy application, often offering a cooling sensation. Whereas, roll-ons are liquid-based, offering targeted application with a rollerball, providing longer-lasting freshness. Apart from this, wipes are convenient, single-use wipes for on-the-go freshness, offering a portable alternative to traditional deodorants.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Supermarkets and hypermarkets are widely preferred places to shop for deodorants. They offer a wide range of brands and variants at competitive prices, attracting a large customer base seeking convenience and variety in their shopping experience. Besides this, the expanding e-commerce sector and increasing interest of the consumers in buying deodorants via online stores, since they offer convenient home delivery services and easy payment options, is offering lucrative growth opportunities to the overall market.

Breakup by Packaging Type:

• Metal
• Plastic
• Others
   

A detailed breakup and analysis of the market based on the packaging type has been provided in the report. This includes metal, plastic, and others.

Metal packaging for deodorants offers durability and recyclability. They are widely used for aerosol and stick formats. Moreover, metal packaging for deodorants provides superior protection against external factors like light and air, preserving the product's efficacy and shelf life. While on the other hand, plastic packaging is lightweight and versatile and is widely used for roll-on and spray deodorants.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

A detailed breakup and analysis of the market based on the region has also been provided in the report. This includes North America, (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Deodorants market statistics indicate that North America is one of the most lucrative markets for deodorants. The growth of this region is attributed to various factors, including rising demand for lighter scented sprays and the increasing availability of deodorants with on-the-go portability in countries such as the U.S. and Canada. Moreover, the inflating spending capacities of individuals living in the region are also contributing to the growth of the market in North America.

Besides this, Europe is also witnessing immense growth in the deodorants market. Rising consumer spending on premium and luxurious deodorants and escalating demand for natural products are prominent factors augmenting the market for deodorants in Europe. Additionally, market participants are also establishing new collaborations with retailers as part of their efforts to broaden their market reach. For instance, in November 2021, Wild, a United Kingdom-based eco-friendly deodorant brand, announced new partnerships with some of the United Kingdom's leading supermarkets, retailers, and department stores to expand their market reach in the region.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Adidas AG
• Avon Products Inc. (Natura & Co.)
• Beiersdorf AG (maxingvest ag)
• Cavinkare Private Limited
• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Estée Lauder Companies
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Lion Corporation
• L'Oréal
• The Procter & Gamble Company
• Unilever Plc
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The companies in the market are adopting various strategic initiatives including new product launches and business alliances to gain a significant deodorants market share.

Global Deodorants Market News:

• April 2024: Tom's of Maine launched its Smell Good, Good campaign with an all-new line of deodorant and antiperspirant. The new products come in modern containers made from 100% recycled plastic. The new formulations are aluminum-free and include naturally sourced aloe vera and other ingredients. 
• February 2024: Old Spice, the iconic brand known for its fresh scents and effective grooming products, launched a NEW Total Body Deodorant collection. These products are designed for use all over and provide 24/7 freshness from pits to toes and down below.
• September 2023: Ombré Men, a men's personal care and grooming brand, launched an all-natural deodorant. This deodorant comes with a refill insert system that minimizes waste. It is made with 100% plant-derived ingredients and is free from harmful elements like aluminum, parabens, and phthalates.

Report Coverage:

Key Questions Answered in This Report:

• How has the global deodorants market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global deodorants market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the packaging type?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global deodorants market and who are the key players?
• What is the degree of competition in the industry?
   

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, deodorants market forecast, and dynamics of the market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global deodorants market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the deodorants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.