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Customer Journey Analytics Market Report by Component (Solution, Services), Touchpoint (Web, Social Media, Mobile, Email, Branch and Store, Call Center, and Others), Deployment (On-premises, Cloud-based), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, and Others), Industry Vertical (BFSI, IT and Telecommunications, Retail and E-Commerce, Healthcare, Media and Entertainment, Travel and hospitality, and Others), and Region 2025-2033
Report Format: PDF+Excel | Report ID: SR112024A5921
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Customer Journey Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Solution
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Touchpoint
7.1 Web
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Social Media
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Mobile
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Email
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Branch and Store
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Call Center
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Others
7.7.1 Market Trends
7.7.2 Market Forecast
8 Market Breakup by Deployment
8.1 On-premises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cloud-based
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Organization Size
9.1 Large Enterprises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Small and Medium-sized Enterprises
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Application
10.1 Customer Segmentation and Targeting
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Customer Behavioral Analysis
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Customer Churn Analysis
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Brand Management
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Campaign Management
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Product Management
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast
11 Market Breakup by Industry Vertical
11.1 BFSI
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 IT and Telecommunications
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Retail and E-Commerce
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Healthcare
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Media and Entertainment
11.5.1 Market Trends
11.5.2 Market Forecast
11.6 Travel and hospitality
11.6.1 Market Trends
11.6.2 Market Forecast
11.7 Others
11.7.1 Market Trends
11.7.2 Market Forecast
12 Market Breakup by Region
12.1 North America
12.1.1 United States
12.1.1.1 Market Trends
12.1.1.2 Market Forecast
12.1.2 Canada
12.1.2.1 Market Trends
12.1.2.2 Market Forecast
12.2 Asia-Pacific
12.2.1 China
12.2.1.1 Market Trends
12.2.1.2 Market Forecast
12.2.2 Japan
12.2.2.1 Market Trends
12.2.2.2 Market Forecast
12.2.3 India
12.2.3.1 Market Trends
12.2.3.2 Market Forecast
12.2.4 South Korea
12.2.4.1 Market Trends
12.2.4.2 Market Forecast
12.2.5 Australia
12.2.5.1 Market Trends
12.2.5.2 Market Forecast
12.2.6 Indonesia
12.2.6.1 Market Trends
12.2.6.2 Market Forecast
12.2.7 Others
12.2.7.1 Market Trends
12.2.7.2 Market Forecast
12.3 Europe
12.3.1 Germany
12.3.1.1 Market Trends
12.3.1.2 Market Forecast
12.3.2 France
12.3.2.1 Market Trends
12.3.2.2 Market Forecast
12.3.3 United Kingdom
12.3.3.1 Market Trends
12.3.3.2 Market Forecast
12.3.4 Italy
12.3.4.1 Market Trends
12.3.4.2 Market Forecast
12.3.5 Spain
12.3.5.1 Market Trends
12.3.5.2 Market Forecast
12.3.6 Russia
12.3.6.1 Market Trends
12.3.6.2 Market Forecast
12.3.7 Others
12.3.7.1 Market Trends
12.3.7.2 Market Forecast
12.4 Latin America
12.4.1 Brazil
12.4.1.1 Market Trends
12.4.1.2 Market Forecast
12.4.2 Mexico
12.4.2.1 Market Trends
12.4.2.2 Market Forecast
12.4.3 Others
12.4.3.1 Market Trends
12.4.3.2 Market Forecast
12.5 Middle East and Africa
12.5.1 Market Trends
12.5.2 Market Breakup by Country
12.5.3 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Adobe Inc.
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.1.4 SWOT Analysis
17.3.2 Callminer Inc.
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Cisco Systems Inc.
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.3.4 SWOT Analysis
17.3.4 Genesys Telecommunications Laboratories Inc.
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.5 Google LLC (Alphabet Inc.)
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.6 International Business Machines Corporation
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Financials
17.3.6.4 SWOT Analysis
17.3.7 Microsoft Corporation
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.7.3 Financials
17.3.7.4 SWOT Analysis
17.3.8 NICE Ltd.
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.8.4 SWOT Analysis
17.3.9 Oracle Corporation
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.9.3 Financials
17.3.9.4 SWOT Analysis
17.3.10 Salesforce Inc.
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
17.3.10.3 Financials
17.3.10.4 SWOT Analysis
17.3.11 SAP SE
17.3.11.1 Company Overview
17.3.11.2 Product Portfolio
17.3.11.3 Financials
17.3.11.4 SWOT Analysis
17.3.12 Teradata Corporation
17.3.12.1 Company Overview
17.3.12.2 Product Portfolio
17.3.12.3 Financials
17.3.13 Verint Systems Inc.
17.3.13.1 Company Overview
17.3.13.2 Product Portfolio
17.3.13.3 Financials
17.3.13.4 SWOT Analysis
List of Figures
Figure 1: Global: Customer Journey Analytics Market: Major Drivers and Challenges
Figure 2: Global: Customer Journey Analytics Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Customer Journey Analytics Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Customer Journey Analytics Market: Breakup by Component (in %), 2024
Figure 5: Global: Customer Journey Analytics Market: Breakup by Touchpoint (in %), 2024
Figure 6: Global: Customer Journey Analytics Market: Breakup by Deployment (in %), 2024
Figure 7: Global: Customer Journey Analytics Market: Breakup by Organization Size (in %), 2024
Figure 8: Global: Customer Journey Analytics Market: Breakup by Application (in %), 2024
Figure 9: Global: Customer Journey Analytics Market: Breakup by Industry Vertical (in %), 2024
Figure 10: Global: Customer Journey Analytics Market: Breakup by Region (in %), 2024
Figure 11: Global: Customer Journey Analytics (Solution) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Customer Journey Analytics (Solution) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Customer Journey Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Customer Journey Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Customer Journey Analytics (Web) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Customer Journey Analytics (Web) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Customer Journey Analytics (Social Media) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Customer Journey Analytics (Social Media) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Customer Journey Analytics (Mobile) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Customer Journey Analytics (Mobile) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Customer Journey Analytics (Email) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Customer Journey Analytics (Email) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Customer Journey Analytics (Branch and Store) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Customer Journey Analytics (Branch and Store) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Customer Journey Analytics (Call Center) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Customer Journey Analytics (Call Center) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Customer Journey Analytics (Other Touchpoints) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Customer Journey Analytics (Other Touchpoints) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Customer Journey Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Customer Journey Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Customer Journey Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Customer Journey Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Customer Journey Analytics (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Customer Journey Analytics (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Customer Journey Analytics (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Customer Journey Analytics (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Customer Journey Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Customer Journey Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Customer Journey Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Customer Journey Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Global: Customer Journey Analytics (Customer Churn Analysis) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Global: Customer Journey Analytics (Customer Churn Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Global: Customer Journey Analytics (Brand Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Global: Customer Journey Analytics (Brand Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Global: Customer Journey Analytics (Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Global: Customer Journey Analytics (Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Global: Customer Journey Analytics (Product Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Global: Customer Journey Analytics (Product Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Global: Customer Journey Analytics (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Global: Customer Journey Analytics (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Global: Customer Journey Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Global: Customer Journey Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Global: Customer Journey Analytics (IT and Telecommunications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Global: Customer Journey Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Global: Customer Journey Analytics (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Global: Customer Journey Analytics (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Global: Customer Journey Analytics (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Global: Customer Journey Analytics (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Global: Customer Journey Analytics (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Global: Customer Journey Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Global: Customer Journey Analytics (Travel and hospitality) Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Global: Customer Journey Analytics (Travel and hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Global: Customer Journey Analytics (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Global: Customer Journey Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: North America: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: North America: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: United States: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: United States: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Canada: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Canada: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Asia-Pacific: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Asia-Pacific: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: China: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: China: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Japan: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Japan: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: India: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: India: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: South Korea: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: South Korea: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Australia: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: Australia: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Indonesia: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Indonesia: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Others: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Others: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Europe: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Europe: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Germany: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 90: Germany: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 91: France: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 92: France: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 93: United Kingdom: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 94: United Kingdom: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 95: Italy: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 96: Italy: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 97: Spain: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 98: Spain: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 99: Russia: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 100: Russia: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 101: Others: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 102: Others: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 103: Latin America: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 104: Latin America: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 105: Brazil: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 106: Brazil: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 107: Mexico: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 108: Mexico: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 109: Others: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 110: Others: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 111: Middle East and Africa: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 112: Middle East and Africa: Customer Journey Analytics Market: Breakup by Country (in %), 2024
Figure 113: Middle East and Africa: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 114: Global: Customer Journey Analytics Industry: SWOT Analysis
Figure 115: Global: Customer Journey Analytics Industry: Value Chain Analysis
Figure 116: Global: Customer Journey Analytics Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Customer Journey Analytics Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Customer Journey Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Customer Journey Analytics Market Forecast: Breakup by Touchpoint (in Million USD), 2025-2033
Table 4: Global: Customer Journey Analytics Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
Table 5: Global: Customer Journey Analytics Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
Table 6: Global: Customer Journey Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 7: Global: Customer Journey Analytics Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
Table 8: Global: Customer Journey Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 9: Global: Customer Journey Analytics Market: Competitive Structure
Table 10: Global: Customer Journey Analytics Market: Key Players
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