Costume Jewelry Market

Costume Jewelry Market Size and Share:

The global costume jewelry market size was valued at USD 37.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 61.5 Billion by 2033, exhibiting a CAGR of 5.45% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 30.5% in 2024. The rising fashion consciousness, affordability compared to fine jewelry, increasing disposable incomes, celebrity and social media influence, and the growing demand for personalized and trendy accessories, are factors driving the costume jewelry market share.

The evolving fashion trends owing to inflating income levels and increasing consciousness regarding personal appearances are creating a positive outlook for the costume jewelry market. In line with this, the rising working populace has facilitated the demand for affordable pieces of adornments, such as costume jewelry, which is further propelling the market growth. Additionally, manufacturers are experimenting with different semi-precious stones, beads, and metals to provide numerous varieties of costume jewelry that cater to diverse fashion needs at cost-effective rates. This, in turn, is favoring the market growth. Apart from this, various product innovations, such as the introduction of customized costume jewelry that can be engraved with specific quotes, names, designs, and colors to create uniqueness and add emotional connection, are providing a considerable boost to the market growth. Moreover, the widespread adoption of aggressive promotional activities, including celebrity endorsements and various discount offers, is positively impacting the market growth. Other factors, including the increasing purchasing power of the masses, the rising penetration of the internet, easy product availability across e-commerce platforms, innovations in jewelry packaging styles, and the increasing demand for men’s costume jewelry, are anticipated to drive the costume jewelry market growth.

E-commerce, increasing fashion trends, increasing disposable incomes, and the increased demand of cost-effective luxury in the consumer marketplace are the global drivers of costume jewelry. According to IMARC, the global e-commerce market reached USD 26.8 Trillion in 2024. It is the quest for fashionable yet affordable style within the realm of accessories that helps costume jewelry cater to this end. The growing influence of social media, fashion influencers, and celebrity endorsements has further accelerated the demand as consumers look to replicate high-end styles at a fraction of the cost. Furthermore, increasing disposable incomes, especially in emerging economies, have enabled a larger segment of the population to indulge in fashion accessories. E-commerce and digital marketing have significantly contributed to the growth of markets by providing a wide range of designs, easy accessibility, and competitive pricing.

The United States stands out as a key market disruptor, driven by trends, affordability, and customer preference for fashionable yet economical accessories. The fashion business keeps changing very fast, enabling consumers to buy fashionable jewelry without the cost of fine jewelry. This means that new social media sites, celebrity endorsements, and fashion influencers have heightened the demand as consumers want to copy high-end styles at a low cost. Rising disposable income and a significant culture of self-expression of accessories are also creating a positive costume jewelry market outlook. E-commerce expansion has also played a very important role, providing a vast choice of designs, high accessibility, and price competitiveness.

Costume Jewelry Market Trends:

Changing fashion trends & affordability

There has been a quest for fashionable yet affordable jewelry products that can present to capture the rapid moving fashion trends that appeal to youth. Costume jewelry offers an affordable alternative to precious fine jewelry yet is fashionable. For example, it indicates consumers have raised their search for charms by 150% within the past six months, thus resulting in increased consumer demand for customizable and fashionable accessories. In addition, the Fashion Jewelry & Accessories Trade Association (FJATA), a nonprofit focused on regulations concerning clothing, jewelry, and fashion accessories, enforces the ASTM F2923-11 standards that restrict cadmium usage in jewelry for children. Such regulations ensure safety standards while fostering market growth through consumer confidence. As affordability and changing fashion trends continue to influence buying behavior, the global costume jewelry market is expected to grow steadily.

E-commerce & social media influence

Online platforms like Amazon, Shein, and Instagram are significantly boosting costume jewelry sales by making trendy accessories easily accessible to a global audience. The rise of digital shopping, combined with influencer and celebrity endorsements, has further accelerated demand for fashion jewelry. According to industry reports, online fine jewelry sales are projected to account for 18% to 21% of the market by 2025, representing a market value increase of USD 60 to USD 80 billion from 2019. This surge highlights the growing consumer preference for purchasing jewelry online, driven by convenience, variety, and competitive pricing. As digital retail and social media marketing continue to evolve, the global costume jewelry market is expected to increase the costume jewelry market demand.

Rising disposable income & urbanization

As middle-class populations expand, particularly in emerging markets like India and China, more consumers are able to afford non-essential fashion accessories, fueling the growth of the global costume jewelry market. This demographic shift is further supported by rapid urbanization. According to GHSL estimates, approximately 45% of the global population lived in cities, while 35% resided in towns, and 20% in villages as of 2020, resulting in an urban share of around 80%—more than 6.2 billion people. The increasing disposable income of these urban populations, combined with their growing desire for affordable, stylish accessories, is contributing significantly to the market's expansion. As more consumers in urban and semi-urban areas seek trendy and budget-friendly alternatives to fine jewelry, the costume jewelry market is experiencing robust growth.

Costume Jewelry Industry Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global costume jewelry market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on product type, gender, and distribution channel.

Analysis by Product Type:

• Rings
• Necklaces and Chains
• Earrings
• Cufflinks and Studs
• Bracelets
• Others

Rings lead the market with around 35.0% of market share in 2024, as they are versatile, popular, and symbolic. They are a constant fashion accessory for both sexes, used for purposes such as fashion, cultural, and personal. The ease with which rings can be mixed and matched with various outfits makes them a favorite for daily wear. Additionally, stackable and personalized rings have also increased the demand for this trend. Their affordability against fine jewelry encourages frequent purchases. This further increases their position to be the biggest product segment.

Analysis by Gender:

• Female
• Male

Female leads the market with around 58.9% of market share in 2024, witnessing a strong tradition and desire by women to accessorize and express themselves through fashion. Women traditionally use jewellery for completing their outfits and enhancing their style. Besides, periodic change in fashion trends and peer influence also push women towards buying fashionable and affordable accessories. The influence of social media, celebrity endorsements, and growth in disposable incomes also raise demand. In addition, products offered with diverse designs, customization options, and sustainability-focused appeals better to female consumers.

Analysis by Distribution Channel:

• Offline
• Online

Offline leads the market with around 74.9% of market share in 2024, as most consumers prefer a physical inspection of the product before buying it in order to establish quality, design, and fit. Brick-and-mortar stores, such as department stores, specialty jewelry stores, and fashion retailers, enable customers to personally shop and avail products immediately. Moreover, off-line channels permit customers to test pieces, be guided by an expert, and enjoy in-store promotions. The established retail networks and the impulse buying behavior give more strength to the offline distribution channel to dominate the market.

Regional Analysis:

• North America 
  • United States 
  • Canada 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Russia
  • Others 
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa

In 2024, Asia Pacific accounted for the largest market share of over 30.5%, due to its vast population, rising disposable incomes, and a very strong fashion-conscious consumer base. Countries like China and India are home to large jewelry industries due to cultural traditions and increasing urbanization. Increasing middle-class spending and the e-commerce sector will further fuel the demand. Additionally, the availability of major manufacturing hubs ensures that production is not very expensive, thereby making the costume jewelry even more affordable and accessible. Market growth is supported by social media influence and ever-changing fashion trends.

Key Regional Takeaways:
 

United States Costume Jewelry Market Analysis

In 2024, the United States accounts for over 86.50% of the costume jewelry market in North America. The growth of the United States costume jewelry market is directly related to the increase in urbanization and women's employment. According to an industry report, as of 2023, 83% of the U.S. population lives in urban areas, which was only 64% in 1950. In 2050, 89% of the U.S. population is estimated to live in an urban setting, thus forming a larger consumer base for inexpensive yet fashionable jewelry. Urban populations will assume fashions and demand lower-cost ornamentations in the way of costume jewelry. Women's employment overall is at 99.9% of its prerecession level, while prime-age women's employment stands at 100% of February 2020 levels. As women become increasingly active in the workforce and acquire financial independence, they are in a better position to spend money on accessories that complement the trends in fashion. This trend of urbanization and increased economic participation of women makes the U.S. market very vulnerable to continued growth in the costume jewelry sector.

Europe Costume Jewelry Market Analysis

The European costume jewelry market is growing with the expansion of well-established fashion brands into the jewelry sector. In March 2022, the well-known London-based fashion brand, Jimmy Choo, launched a new line of fashion jewelry, comprising bracelets, earrings, necklaces, anklets, and rings. This action not only expanded the product range of the brand but also answered the growing call for fashionable yet affordable accessories. Around the same time, during September 2022, Zadig & Voltaire-a French fashion house-released an entirely new costume jewelry collection comprising only recycled brass. This does match the greater demand from the consumer for a sustainable fashion model. This trend is quickly evolving into one of the emerging powers driving demand in costume jewelry throughout Europe as it incorporates an interest in eco-friendliness as well as ethics in its practice. The European market will continue to grow and innovate in the costume jewelry market with further expansion in jewelry offerings from fashion brands.

Asia Pacific Costume Jewelry Market Analysis

Asia Pacific costume jewelry is growing at a very healthy pace due to the rise in high disposable incomes and growth of prominent jewelry brands. Indian jewelry brand Sukkhi launched its Scintillare collection in July 2021. The daily wear jewelry released under this collection included gold-plated, rhodium-plated, and rose gold-plated necklaces, earrings, rings, and bracelets. According to the company, it caters to the growing demand for affordable, stylish jewelry in the region, especially in India. India's per capita disposable income reached INR 2.14 Lakh (USD 2,557) in 2023-24. Per capita disposable income grew 8% in FY24 and 13.3% in the previous year, according to industry reports. This rise in disposable income is contributing to greater purchasing power among consumers, driving demand for fashion accessories, including costume jewelry. With more consumers becoming financially capable to purchase trendy collections that brands continuously launch, the Asia Pacific costume jewelry market will continue to grow.

Latin America Costume Jewelry Market Analysis

Latin America costume jewelry is set to see healthy growth triggered by a rise in disposable income that will increase sharply all over the region. Industry reports forecast that total disposable income in Latin America will grow by almost 60% in real terms from 2021 to 2040, boosted by narrowing regional disparities, and this increased disposable income will bring more customers with the purchasing power to invest in affordable, fashionable accessories such as costume jewelry. As the economic conditions improve and a growing middle class emerges, more consumers in Latin America are turning to fashion jewelry as an affordable alternative to fine jewelry. The increased focus on fashion and personal style, particularly among younger demographics, is further accelerating demand for trendy and cost-effective jewelry options. As disposable income increases and regional inequalities decrease, the Latin American costume jewelry market is expected to continue growing and innovating, making it an attractive market for both local and international brands.

Middle East and Africa Costume Jewelry Market Analysis

The MEA costume jewelry market is witnessing a growth trend because of the strong performance of the economy in the region and the rising purchasing power of consumers. Saudi Arabia, an upper-middle-income country, reached a GDP of USD 1.1 Trillion in 2023, making it the 19th largest economy in the world and the largest economy in the Arab world, according to USDA. This economic strength is giving a boost to the demand for cheap luxury goods, such as costume jewelry, in the pockets of the increasing middle class. More robust economic growth in the region has increased the disposable income of consumers, who are now demanding styles of fashionable and affordable fashion accessories. Besides, its economic hub status in the MEA region causes a ripple effect on the overall trend in Saudi Arabia, thus becoming a high interest market for costume jewelry among both domestic and international costume jewelry manufacturers. Urban population expansion and an increase in love for fashion and an individualistic style add to the rising demands of costume jewelry in the Middle East and African region.

Competitive Landscape:

Key players in the costume jewelry market use innovation, digitalization, and green strategies to boost growth. Leading fashion brands have continuously launched trendy and high-quality designs using improved materials such as gold-plated alloys, synthetic gems, and recycled metals that will make them more durable and attractive. Most companies are achieving brand visibility by using social media marketing, influencer's collaboration, and celebrity endorsements to attract style-conscious consumers to their costume jewelry. This also pushed key players to enhance their online presence through user-friendly websites, mobile apps, and AI-driven personalization to improve customer experience.

The report provides a comprehensive analysis of the competitive landscape in the costume jewelry market with detailed profiles of all major companies, including: 

• Avon Products Inc. (Natura & Co)
• Buckley London
• Chanel
• Compagnie Financière Richemont SA
• David Yurman Enterprises LLC
• Gianni Versace S.r.l. (Capri Holdings Limited)
• Giorgio Armani S.p.A.
• H & M Hennes & Mauritz AB
• H. Stern
• LVMH Moët Hennessy Louis Vuitton
• Pandora A/S
• Prada S.p.A.
• Stuller Inc.
• Yanbal

Recent Developments:

• March 2024: Berkshire Hathaway's Richline Group and BOSS Logics parent company announced a collaboration. The combination of Richline's expertise in gold and diamond jewelry with the advanced technology of BOSS Logics has enabled the creation of highly specialized fine jewelry collections.
• September 2023: American Exchange Group broadened its jewelry and watch portfolio with the acquisition of Danecraft, a leading brand for its workmanship in fine and fashion jewelry.
• April 2023: Coach's first jewelry collection, "Coach Jewels," launched. Some pieces include recycled necklaces, earrings, and bracelets.

Costume Jewelry Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the costume jewelry market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global costume jewelry market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyse the level of competition within the costume jewelry industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.