Convenience Food Market

Convenience Food Market Size and Share:

The global convenience food market size was valued at USD 511.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 810.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.25% from 2025-2033. Europe currently dominates the market, holding a market share of over 40.7% in 2024. The primary factors increasing the convenience food market share include the changing lifestyles and busy schedules, rapid urbanization and on-the-go culture, increasing disposable income levels, globalization and cultural influences, rising health and wellness considerations.

The market is influenced by the need for changing consumer lifestyles. The urbanization and dual-income growth certainly trigger an increase in household need for ready-to-eat and easily prepared meals in busy schedules as savings in time. As food preferences undergo changes, especially with healthy and nutritious consumption oriented toward convenience, innovations are made to capture health-conscious consumers. Besides, there is a technology advancement in food processing and packaging aimed at maintaining quality and freshness of convenience foods for longer periods. Moreover, nowadays, accessibility is increased as online retail and e-commerce platforms enabled consumers to examine a series of different categories. This coupled with the influence of western food cultures on the emerging economies is increasing available markets for convenience products. Moreover, environment consciousness has also increased market demand for eco-friendly packaging as it satisfies the consumer's inclination for sustainability-fused options.

The United States has emerged as a key regional market for convenience food. The developing consumer lifestyle needs, rising consumption of ready-to-eat meals, and ever-changing preferences toward food that saves time are contributing to the convenience food market growth. Besides, urbanization and an increasing number of two-income households are prompting consumers to opt for convenient solutions. Health-oriented attitudes of consumers also influence the market; this has led to an increase in demand for convenience products that are organic, low calorie, and rich in nutrients. Production within e-commerce and the online platform for food delivery serves as the main tool to disseminate these products to a much wider audience. Besides, busy millennial and Gen Z lifestyles, with some openness for trying different global meanings of food, are additional contributors to the market.

Convenience Food Market Trends:

Changing lifestyles and busy schedules

Change lifestyles coupled to rapid-paced modern life has contributed to the market. Hectic lifestyles leave less time for preparing meals, which escalates the demand for quick and easy food. As per the Periodic Labour Force Survey, Labour Force Participation Rate (LFPR) in usual status (ps + ss) for people of age 15 years and above was 60.1 percent during July 2023-June 2024. Male and female figures were 78.8 percent and 41.7 percent respectively. Convenience foods are a remedy to this problem by providing ready-to-eat meals and/or easy-to-prepare meals, thus saving consumers' time and effort. Modern consumers, usually juggling work with family and social obligations, rarely find hours to apply to cooking. It is much pronounced in urban areas, with long commutes and intense jobs. Truly, therefore, it entered the kitchens of many households, quick and simple meals are now possible because of it.

Urbanization and On-the-Go Culture

Urbanization has been a major faftor for market growth. According to the United Nations, about 68% of the world's population is going to be found in urban areas by 2050. People moving to the town-searching job opportunities look for ways to save time. This paradigm has developed into a movement known as culture on-the-go, where buying decisions are dependent on the caveation of speed, convenience, and portability of the available foods. Moreover, long working hours, traffic congestion, and busy social lives leave little or no time to cook the traditional way. People rely on convenience foods such as grab-and-go snacks, microwaveable meals, and fast foods to satisfy their hunger quickly or without much effort when.

Increasing disposable income

Rising disposable income levels across the globe have significantly contributed to the growth of the convenience food market. According to the latest KLEMS data from the Reserve Bank of India (RBI), it is possible to see the current state of employment in India has risen up to USD 7,496,000 in the year 2023-24. Such a change in consumer behavior is identified through their willingness to spend more on easy, quick, and premium kinds of food. Hence, consumers are more inclined toward convenience foods as they are less price-sensitive and can afford the premium required for pre-packed, ready-to-eat, or even gourmet convenience meals. Consumers belonging to this category are fond of facility, variety, and standards associated with convenience foods, and this also identifies another segment of consumers who might be willing to spend on convenience food: those consumers whose incomes are higher. These qualities include general-high convenience foods, as well as niche products that are soon emerging in the convenience food segment, owing to the increasing incomes which are disposable. They include organic convenience foods, gluten-free, and several gourmet frozen offerings intended for specific tastes and diets.

Convenience Food Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global convenience food market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, product, and distribution channel.

Analysis by Type: 

• Raw Food
• Canned Food
• Frozen Food
• Ready-To-Eat
• Ready-To-Cook
• Others

Frozen food stand as the largest segment in 2024. The segment offers a broad array of products, from frozen fruits and vegetables to frozen pizzas, entrees, and desserts. Frozen foods are popular due to their extended shelf life and minimal food waste, making them a convenient choice for households. One of the primary advantages of frozen foods is their ability to lock in the freshness and nutrients of ingredients at the peak of their ripeness. This preservation method allows consumers to access seasonal produce year-round. Frozen foods also eliminate the need for frequent grocery shopping, as they can be stored for extended periods.

The raw food segment in the convenience food market encompasses a wide range of fresh and minimally processed ingredients. These include fruits, vegetables, meats, and seafood that require minimal preparation before consumption. Raw food products appeal to consumers looking for convenience without sacrificing the freshness and nutritional value of their meals. Raw food options cater to health-conscious consumers who prioritize whole foods and prefer to prepare meals from scratch. This segment is often characterized by pre-cut and pre-washed produce, marinated meats, and pre-packaged salad kits. It allows consumers to save time on meal preparation while still having control over the cooking process.

Canned food is a longstanding and integral part of the convenience food market. This segment includes a wide variety of products ranging from canned fruits and vegetables to soups, stews, and canned seafood. Canned foods are known for their long shelf life and ease of storage, making them a reliable option for consumers seeking convenience and extended product durability. Canned foods are often preferred in emergency situations or by those with limited access to fresh produce. They are convenient for quick meal preparation and can be easily incorporated into recipes. Additionally, canned food products typically retain their nutritional value well, due to the preservation process.

The ready-to-eat segment is at the core of the convenience food market, offering fully prepared meals that require no additional cooking or heating. This category includes products like pre-packaged sandwiches, salads, sushi, and deli items available at supermarkets, convenience stores, and restaurants. Ready-to-eat foods cater to consumers seeking immediate consumption and minimal meal preparation. They are especially popular among busy professionals, students, and travelers who need quick, on-the-go options. This segment's appeal also extends to those who lack culinary skills or the time to cook. In recent years, the ready-to-eat segment has seen significant growth due to the rise of food delivery services and mobile apps, making it easier for consumers to access restaurant-quality meals without leaving their homes. Many restaurants and food chains have expanded their ready-to-eat offerings to meet the convenience food market demand.

The ready-to-cook segment in the convenience food market comprises products designed to simplify meal preparation while still requiring some cooking or assembly by the consumer. This category includes meal kits, marinated meats, pre-seasoned vegetables, and other products that reduce the time and effort required to prepare a home-cooked meal. Ready-to-cook options are a bridge between fully prepared convenience foods and traditional cooking from scratch. They appeal to consumers who want the satisfaction of cooking their meals with minimal planning and preparation. Meal kits, in particular, have gained popularity for their convenience and ability to introduce consumers to new recipes and cuisines.

Analysis by Product:

• Meat/poultry products
• Cereal-based products
• Vegetable-based products
• Others

Meat and poultry products lead the market in 2024, catering to the carnivorous preferences of consumers. These products encompass a wide range, from frozen burgers and chicken nuggets to ready-to-eat deli meats. They are popular due to their quick cooking times and rich, savory flavors. One of the key drivers behind the popularity of meat and poultry convenience foods is their protein content. In a world increasingly conscious of protein intake, these products offer a convenient source of high-quality protein. The versatility of meat and poultry products makes them suitable for various meal occasions, from breakfast sausages to dinner entrees.

Cereal-based convenience foods comprise a diverse category that includes breakfast cereals, instant oatmeal, granola bars, and ready-to-eat cereal snacks. This segment caters to the need for quick and nutritious breakfast and snacking options. The appeal of cereal-based convenience products lies in their convenience and versatility. They are easy to prepare, often requiring no more than adding milk or water, and they come in various flavors and forms to suit different tastes. For busy individuals, especially families with children, these products are a time-saving breakfast solution. Moreover, the emphasis on health and wellness has driven innovation in this segment. Manufacturers are introducing whole grain, high-fiber, and low-sugar options to meet the demands of health-conscious consumers. Many cereal-based products are also fortified with vitamins and minerals, making them a nutritious choice.

The vegetable-based convenience food segment has witnessed significant growth in recent years, driven by rising health awareness and the increasing adoption of vegetarian and vegan diets. Products in this category include frozen vegetable stir-fries, vegetable-based pasta alternatives, and pre-cut fresh vegetable packs. Consumers are increasingly seeking vegetable-based convenience foods as they look to incorporate more plant-based options into their diets. These products provide a convenient way to add vegetables to meals without the time-consuming process of washing, peeling, and chopping. Pre-packaged salads, for instance, offer a quick and healthy lunch or dinner option. 

Analysis by Distribution Channel:

• Supermarkets and hypermarkets
• Convenience stores
• Specialty stores
• Others

Supermarkets and hypermarkets lead the market in 2024. These large retail outlets provide consumers with the convenience of one-stop shopping for their everyday needs, including food and groceries. Supermarkets are known for their spacious layouts and extensive product selections, which encompass various convenience food categories such as ready-to-eat meals, frozen foods, snacks, and beverages. Hypermarkets, on the other hand, are even larger and often feature non-food items alongside groceries.

Convenience stores, often referred to as "c-stores," are a crucial distribution channel for convenience foods due to their strategic locations and extended operating hours. These stores are typically small in size and strategically placed in urban areas, gas stations, and high-traffic locations. The primary advantage of convenience stores is their convenience. They are designed for quick, on-the-go shopping, making them a go-to option for consumers looking for immediate access to convenience foods. Shoppers can find a selection of ready-to-eat meals, snacks, beverages, and other convenience food items at these stores.

Specialty stores play a unique role in the distribution of convenience foods by focusing on niche and premium products. These stores are dedicated to specific types of convenience foods or cater to particular consumer preferences, offering a curated selection of high-quality items. One prominent instance of specialty stores in the convenience food market is gourmet frozen food stores. These establishments stock premium frozen meals, appetizers, and desserts that cater to consumers seeking restaurant-quality convenience foods at home. The emphasis is on taste, quality, and unique flavor profiles, making these stores popular among food enthusiasts.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of over 40.7%. Europe has a diverse convenience food market, with variations in consumer preferences across countries. Western European nations like the UK, Germany, and France have a strong presence of convenience food brands and a demand for premium and healthy options. In Eastern Europe, the market is expanding as disposable incomes rise, and consumers seek convenience. Health-conscious choices and sustainability concerns are prominent trends across the continent, leading to the growth of organic and eco-friendly convenience foods.

North America is a mature and significant market for convenience foods. The region has a well-established culture of fast food and ready-to-eat meals, driven by busy lifestyles. The United States and Canada are major players in this market, with a wide range of convenience food options available. Key trends include a growing demand for healthier convenience food choices, including organic and plant-based products. Government regulations on labeling and nutritional information have also influenced product development.

The Asia Pacific region is witnessing rapid growth in the convenience food market. As urbanization accelerates in countries like China and India, there is a rise in demand for quick and easy meal solutions. Local cuisines and flavors are influencing convenience food products, and the market is embracing both traditional and Western-style convenience foods. Asia Pacific is also a hub for innovation in snacks and ready-to-eat meals, catering to diverse tastes.

Latin America convenience food market is expanding, driven by changing lifestyles and increased urbanization. Countries like Brazil and Mexico have embraced convenience foods, with a focus on affordability and accessibility. Traditional Latin American dishes are being adapted into convenient formats, and the market is seeing a growth in frozen and snack options. Health-conscious consumers are pushing for more natural and less processed convenience food choices.

The Middle East and Africa region is experiencing a growing demand for convenience foods due to rising incomes and urbanization. Fast food chains and quick-service restaurants are expanding, offering a range of convenient meal options. Traditional Middle Eastern and African dishes are also being transformed into ready-to-eat products. However, there is a growing emphasis on healthier convenience foods, particularly in urban areas, as consumers become more health-conscious.

Key Regional Takeaways:

United States Convenience Food Market Analysis

In 2024, the United States accounts for over 85.90% of the convenience food market in North America. The convenience food market in the United States is driven by several key factors shaping consumer preferences and industry trends. The fast-paced lifestyle of American consumers is catalyzing the demand for ready-to-eat and easy-to-prepare meals. With dual-income households and a growing number of single-person households, time-strapped consumers are increasingly opting for convenience food items that fit into their busy schedules. Millennials and Gen Z, in particular, value quick meal solutions that align with their on-the-go lifestyles. According to reports, there were 72.7 Million Millennials in the US in 2023, constituting 21.7% of the population. In addition, the market thrives on constant innovation in flavors, packaging, and product formats. Companies are introducing healthier options, such as low-calorie, organic, and plant-based meals, to cater to the increasing demand for nutritious yet convenient food. Functional food items and fortified products are also gaining traction, appealing to health-conscious consumers seeking additional benefits from their purchases. Apart from this, the rise of online grocery platforms and food delivery apps are making easy access of convenience food items easier than ever. Companies are expanding their offerings to include frozen and packaged food items, driving sales. Moreover, convenience foods are widely available across retail channels, ranging from supermarkets and convenience stores to gas stations. Their affordability makes them a viable option for consumers looking for cost-effective meal solutions.

Asia Pacific Convenience Food Market Analysis

Rapid urbanization across the Asia Pacific countries is leading to lifestyle changes, with a growing preference for quick and easy meal options. As per the PIB, it is expected that by 2030, more than 40% of India's population will live in urban areas. In addition, the increasing number of working professionals, especially in metropolitan areas, is catalyzing the demand for convenience food items, such as ready-to-eat meals, snacks, and frozen foods, that require minimal preparation time. Besides this, the region's expanding middle class, particularly in emerging economies like China, India, and Southeast Asian nations, is spending more money on convenience food items. This demographic shift is accompanied by a growing demand for premium and international food options, creating opportunities for both global and local brands. Furthermore, improvements in cold chain logistics are enhancing the accessibility and quality of convenience food items across the region. Governing agencies and private players are investing significantly in refrigeration technologies and distribution networks, allowing perishable and frozen foods to reach even remote areas, thereby broadening the market base. Moreover, consumer preferences are shifting toward healthier convenience foods, prompting companies to innovate in product formulations. The rise of plant-based, low-calorie, organic, and gluten-free options caters to the health-conscious consumer segment. Additionally, the inclusion of local flavors and ingredients in convenience food products resonates well with regional tastes.

Europe Convenience Food Market Analysis

The European convenience food market is driven by evolving consumer habits, advancements in technology, and a strong emphasis on sustainability and health-conscious living. Europe’s busy urban population increasingly values time-efficient meal options, fueling demand for ready-to-eat and ready-to-cook foods. Dual-income households and single-person living arrangements are on the rise, making convenience food items an appealing choice for quick and hassle-free meals without compromising taste or quality. European consumers are highly health-conscious, prompting significant growth in healthier convenience food options. Companies are responding with low-fat, organic, vegan, and gluten-free alternatives to align with dietary preferences. Functional foods, fortified with vitamins and minerals, are also gaining traction, meeting consumer demand for added health benefits in their meal choices. In line with this, sustainability is a key driver in the European market, with consumers favoring brands that adopt eco-friendly practices. Companies are innovating with recyclable packaging, plant-based products, and transparent sourcing. Government regulations, such as the European Green Deal, are also encouraging the adoption of sustainable practices across the food industry. Furthermore, retailers are offering enhanced convenience through click-and-collect services and home delivery options. The expansion of e-commerce platforms for grocery shopping is making convenience food items more accessible, especially post-pandemic. According to the Council of the EU and the European Council, the share of e-shoppers grew from 53% in 2010 to 75% in 2023, an increase of 22 percentage points (pp) in the EU. Additionally, advancements in cold chain logistics ensure the quality and availability of chilled and frozen products, broadening consumer access.

Latin America Convenience Food Market Analysis

The Latin American convenience food market is driven by demographic shifts, changing consumer habits, and advancements in retail infrastructure. Rapid urbanization and the increasing participation of women in the workforce are catalyzing the demand for quick and easy meal options. As per the CIA, urban population in Mexico was 81.6% of total population in 2023. Furthermore, the expanding middle class in countries like Brazil, Mexico, and Argentina is encouraging individuals to opt for affordable and convenient food solutions. Consumers are also seeking a balance between traditional flavors and modern convenience. Apart from this, the growing demand for healthier options, such as low-calorie and organic convenience foods, is offering a favorable convenience food market outlook. 

Middle East and Africa Convenience Food Market Analysis

Rapid urbanization, particularly in Gulf Cooperation Council (GCC) countries and emerging African cities, are leading to busier lifestyles, which is thereby increasing demand for ready-to-eat and easy-to-prepare foods. A growing workforce, including more women entering employment, further drives this trend. Economic progress in nations, such as the UAE, Saudi Arabia, and South Africa, are allowing consumers to spend more on convenient meal solutions. Besides this, the thriving e-commerce sector in the region benefit in improving the access to convenience food products. Saudi Arbia’s e-commerce industry generated USD 10 Billion in revenue in 2023, as per reports. Furthermore, enhanced cold chain logistics ensure better distribution of frozen and chilled products, even in remote areas. Health-conscious consumers are increasingly seeking nutritious options, while the halal food market ensures cultural and dietary inclusivity. 

Competitive Landscape:

Key players in the convenience food market are implementing various strategies to strengthen their market position and address evolving consumer preferences. One significant approach is innovation in product development. Companies are introducing healthier options, such as organic, plant-based, gluten-free, and low-calorie ready-to-eat meals, to cater to health-conscious consumers. Additionally, they are incorporating diverse flavors and global cuisines to attract adventurous eaters and cater to multicultural markets. Investments in advanced packaging technologies to enhance product shelf life, safety, and convenience are also a priority. Eco-friendly and sustainable packaging options are being adopted to meet increasing consumer demand for environmentally responsible practices. Collaborations and acquisitions are another strategy. Leading companies are partnering with local suppliers, online food delivery platforms, and grocery chains to expand their distribution networks and reach. Mergers and acquisitions allow companies to diversify their product portfolios and strengthen their foothold in emerging markets.

The report provides a comprehensive analysis of the competitive landscape in the convenience food market with detailed profiles of all major companies, including:

• Ajinomoto Co. Inc.
• Amy’s Kitchen Inc.
• Cargill Incorporated
• Conagra Brands Inc.
• General Mills Inc.
• McCain Foods India Private Limited (McCain Foods Limited)
• MTR Foods Pvt. Ltd (Orkla ASA)
• Nestlé SA
• Tyson Foods

Latest News and Developments:

• May 2024: For those taking GLP-1 medications, including Ozempic, to lose weight, Nestlé introduced a new range of frozen meals. Twelve portion-controlled meals make up the Vital Pursuit frozen food line, which is designed to support users of GLP-1 weight loss medications and consumers who are weight loss motivated.
• September 2023: Kraft Heinz launched Lunchables grilled cheese sandwiches, marking the brand's first foray into frozen foods and the primary product creation from its 360Crisp platform. 360Crisp is a revolutionary microwave technology that produces crispy and crunchy foods.
• July 2023: Conagra Brands, Inc., one of North America's major branded food companies, has launched more than 50 new items across its frozen, supermarket, and snacking divisions.
• April 2023: Nestlé and private equity firm PAI Partners have agreed to form a joint venture for Nestlé's frozen pizza business in Europe, establishing a dedicated participant in a competitive and dynamic market.

Convenience Food Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the convenience food market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global convenience food market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the convenience food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.