Compression Wear and Shapewear Market

Compression Wear and Shapewear Market Size:

The global compression wear and shapewear market size reached US$ 16.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032. The market is experiencing significant growth mainly driven by the rising health consciousness and demand for fitness apparel. Innovations in fabric technology and growing awareness of body esthetics are driving the market growth with a significant product uptake among athletes, fitness enthusiasts and consumers seeking enhanced comfort and support in daily wear.

Compression Wear and Shapewear Market Analysis:

• Major Market Drivers: Key market drivers include the rising awareness of fitness and wellness which boosts the demand for garments that support muscle recovery and enhance physical performance. The rising interest in body shaping and contouring among consumers fueled by social media and fashion trends also contribute positively to the market growth. Technological advancements in fabric and garment design providing improved comfort, breathability and moisture management are appealing to both athletes and everyday users. Furthermore, an increase in disposable income and gradual shift toward healthier lifestyle encourages consumers to invest in high quality, functional apparel which combines aesthetic appeal with health benefits. These factors are collectively creating a positive outlook for the market across the world.
• Key Market Trends: Key trends in the market include the integration of smart textiles and wearable technology which monitor body metrics and enhanced performance. There is also a rising demand for eco-friendly and sustainable materials as consumers become more environmentally conscious. The market is witnessing a rise in gender neutral and size inclusive products catering to a broader audience and emphasizing comfort and accessibility. Furthermore, direct to consumer brands and online retail channels are becoming increasingly popular providing consumers with a wider variety of options and customization features. Collaborations between athletic brands and fashion designers are further blending functionality with style, thereby expanding the market appeal.
• Geographical Trends: Geographical trends in the market shows significant growth in North America and Europe mainly driven by their high health awareness and increase in disposable income. In Asia Pacific, rapid urbanization, a growing middle class and increasing fitness trends are fueling the demand for compression wear and shapewear. The Middle East and Africa are witnessing rising interest due to a surge in fitness centers and shift toward healthier lifestyles. Latin America shows moderate growth with increasing adoption influenced by retail networks and rising awareness of body aesthetics.
• Competitive Landscape: Some of the major market players in the compression wear and shapewear industry include 2XU Pty Ltd, Adidas AG, Anita Dr.Helbig GmbH, EC3D Orthopaedic, Hanesbrands Inc. (Sara Lee Corporation), Nike Inc., Omtex Healthwear Pvt. Ltd., Orion Manufacturing Inc., Puma SE (Artemis S.A), Spanx Inc., Under Armour Inc., Wacoal America Inc, Zoot Sports Inc. (K2 Sports LLC), among many others.
• Challenges and Opportunities: The market faces various challenges such as high production costs due to advanced fabric technologies and competition from counterfeit products that undermine brand value and consumer trust. However, opportunities abound in the growing demand for personalized and customizable products that cater to individual needs and preferences. The increasing emphasis on sustainability presents a chance for brands to innovate with eco-friendly materials and practices. Expanding e-commerce platforms and social media influence offer additional avenues for market penetration and consumer engagement, while the rising interest in fitness and wellness across various demographics creates a broader customer base for market growth.
   

Compression Wear and Shapewear Market Trends:

Rising Focus on Sustainability

The emphasis on sustainability in the compression wear and shapewear market is growing as consumers become more environmentally conscious and prioritize eco-friendly practices. This trend is driving brands to explore and use sustainable materials, such as recycled fabrics and biodegradable fibers, to minimize their environmental footprint. Additionally, companies are adopting ethical manufacturing processes that reduce waste and conserve resources. The demand for sustainable products is particularly strong among younger, socially responsible consumers who are willing to pay a premium for environmentally friendly options. By focusing on sustainability, brands not only contribute to environmental protection but also enhance their market appeal and customer loyalty. For instance, in May 2024, Proclaim, a Los Angeles-based brand, announced its plans to launch plant-based shapewear, a first in the foundational garments market. The mid-thigh shaping bodysuit will be made from bio-based materials like Evo by Fulgar and Corn-based Creora. The brand aims to create sustainable and comfortable garments by reducing the use of petrochemicals. It further emphasizes ethical production, partnering with family-owned factories and extending its supply chain to include organic Pima cotton socks from Peru.

Size Inclusivity and Gender Neutrality

Compression wear and shapewear market insights highlight a growing trend toward gender-neutral designs, aiming to meet the needs of a diverse and increasingly conscientious consumer base. Brands are expanding their product lines to offer a wider range of sizes and styles, ensuring that products cater to all consumers, regardless of size, shape, or gender identity. This inclusivity appeals to a broader audience and aligns with the growing consumer demand for representation and accessibility in fashion. By creating gender-neutral designs and inclusive sizing, companies not only promote body positivity but also tap into a larger market, enhancing customer loyalty and satisfaction. For instance, in April 2023, Lizzo's Yitty launched a gender-affirming shapewear collection, Your Skin by Yitty. The line offers inclusive sizes from XS to 6X and caters to all body types. The brand aims to serve all gender identities, including trans, non-binary, gender-fluid, and gender non-conforming communities. Yitty's expansion into the shapewear market aligns with the increasing demand for inclusive sizing and comfort-driven products, reflecting a projected $6.95 billion global market by 2030.

Advancements in Fabric Technology

Advancements in fabric technology are one of the significant compression wear and shapewear market growth factors, introducing innovative materials that enhance comfort, moisture-wicking, and breathability. These technological improvements attract a wide range of consumers who seek superior performance and comfort in their shapewear and activewear, driving market expansion. These innovations include the development of high-performance fabrics such as LYCRA® and other elastane blends that provide superior stretch, fit, and shape retention. Additionally, new textiles incorporate moisture-wicking properties to keep users dry and comfortable during physical activities, while breathable fabrics ensure better airflow and temperature regulation. For instance, in June 2024, Honeylove, a Los Angeles-based intimate apparel and activewear brand, has integrated LYCRA® brand technologies into their shapewear and underwear products. The company further created Honeylove to offer superior shapewear that is comfortable and supportive. The brand's best-selling CrossOver Briefs now feature LYCRA® ADAPTIV fiber, providing shaping, compression, and comfort for all body types. According to compression wear and shapewear market forecast, the integration of advanced fabric technologies and innovative materials is expected to continue driving market growth, with an increasing number of brands adopting these enhancements to meet the consumer demand for high-performance, comfortable, and versatile products.

Compression Wear and Shapewear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, gender, distribution channel and application.

Breakup by Product Type:

• Compression Wear
  • Bottoms
  • Tops
  • Sleeves
  • Socks, Stockings and Others
• Shapewear
   

Shapewear accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes compression wear (bottoms, tops, sleeves, socks, stockings and others) and shapewear. According to the report, shapewear represented the largest segment.

Shapewear holds the largest share of the compression wear and shapewear market due to its widespread appeal and versatility. Consumers increasingly seek shapewear for its ability to contour and enhance body shape, providing a streamlined appearance under various types of clothing. The popularity of shapewear is further boosted by advancements in fabric technology, which offer improved comfort, breathability, and flexibility, making it suitable for everyday wear. Additionally, the rise in body positivity and inclusivity has led to the development of diverse shapewear options catering to different body types and sizes, thereby expanding its market reach and maintaining its dominant position. These factors are significantly driving the compression wear and shapewear demand, as more consumers seek products that combine function, comfort, and inclusivity to enhance their daily wear experience.

Breakup by Gender:

• Male
• Female
   

Male holds the largest share of the industry

A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes male and female. According to the report, male accounted for the largest market share.

Men hold the largest share of the compression wear and shapewear industry, driven by a growing focus on fitness, athletic performance, and overall health. Male consumers increasingly use compression garments for sports and physical activities due to their benefits in muscle support, improved circulation, and quicker recovery times. Additionally, there is a rising demand for shapewear among men seeking a toned appearance and enhanced posture. The expansion of men's shapewear and compression wear lines, featuring advanced fabrics that provide comfort and breathability, has further solidified their presence in the market, catering to diverse needs and preferences across different age groups and lifestyles.

Breakup by Distribution Channel:

• Multi-Retail Stores
• Specialty Retail Stores
• Online Channels
   

Specialty Retail Stores represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes multi-retail stores, specialty retail stores and online channels. According to the report, specialty retail stores represented the largest segment.

Specialty retail stores represent the leading segment in the compression wear and shapewear market, primarily due to their focused product offerings and knowledgeable staff. These stores cater specifically to consumers looking for compression garments and shapewear, providing a personalized shopping experience with a wide range of brands and styles. The ability to try on products, receive expert advice, and explore various options in-store enhances customer satisfaction and loyalty. Additionally, specialty retailers often carry exclusive products and high-quality brands that are not available in general retail outlets, positioning themselves as the preferred destination for customers seeking premium compression wear and shapewear solutions.

Breakup by Application:

• Performance and Recovery
• Body Shaping and Lifestyle
   

Performance and Recovery exhibits a clear dominance in the market 

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes performance and recovery and body shaping and lifestyle. According to the report, performance and recovery accounted for the largest market share.

The performance and recovery segment exhibits clear dominance in the compression wear and shapewear market due to the increasing awareness of the benefits of compression garments for athletic performance and post-exercise recovery. Athletes and fitness enthusiasts are turning to compression wear to improve muscle support, enhance blood circulation, and reduce muscle fatigue during intense physical activities. These garments are also popular for their ability to expedite muscle recovery and minimize soreness after workouts. Advancements in fabric technology, offering better breathability and moisture-wicking properties, make these products more comfortable for extended wear. This focus on performance and recovery drives consumer preference and market growth. According to compression wear and shapewear market overview, the demand for these high-performance garments is expected to continue rising, fueled by ongoing innovations and increasing consumer commitment to health and fitness. For instance, in February 2024, CYSM Shapers launched a Thermal Compression Full Body Shaper featuring advanced BIO Therapy Technology. The shapewear not only sculpts the body but also promotes wellness with its anti-microbial and antibacterial properties. It is designed for discreet wear under clothing and includes a special collection for post-surgery recovery. The shaper is crafted from Nylon 6.6, chosen for its flexibility and comfort, showcasing CYSM's dedication to quality and innovation in the shapewear industry.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest compression wear and shapewear market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for compression wear and shapewear.

North America leads the compression wear and shapewear market, accounting for the largest share due to high consumer awareness of fitness and wellness benefits. The region's strong presence of key market players, combined with a well-established retail infrastructure, supports extensive product availability and accessibility. Additionally, the growing trend of athleisure and a heightened focus on health and body image among consumers contribute to increased demand. The prevalence of e-commerce platforms further boosts market growth, offering convenient access to a wide range of products. For instance, in July 2023, Skims, announced that it has secured a $270m funding package, valuing the brand at $4bn. The shapewear brand, known for its inclusivity and body positivity, plans to open flagship stores, launch a menswear collection, and is considering an IPO. With shapewear sales projected to reach $750m in 2023, investors see potential in the growing market.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the compression wear and shapewear industry include 2XU Pty Ltd, Adidas AG, Anita Dr.Helbig GmbH, EC3D Orthopaedic, Hanesbrands Inc. (Sara Lee Corporation), Nike Inc., Omtex Healthwear Pvt. Ltd., Orion Manufacturing Inc., Puma SE (Artemis S.A), Spanx Inc., Under Armour Inc., Wacoal America Inc, Zoot Sports Inc. (K2 Sports LLC).
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• The compression wear and shapewear market is characterized by intense competition, driven by a mix of established brands and new entrants. Companies in this market focus on developing innovative products that combine functionality with comfort, leveraging advanced fabric technologies to enhance performance and appeal. The market is also becoming increasingly segmented, with brands targeting specific consumer needs such as athletic performance, body shaping, and recovery. The shift toward direct-to-consumer sales channels has intensified competition, as brands aim to provide personalized shopping experiences and attract consumers through unique offerings, sustainable practices, and inclusive sizing options, catering to a diverse and expanding customer base.

Compression Wear and Shapewear Market News:

• In July 2024, BASE Compression announced that it has extended its partnership with Basketball Australia until 2025. The Australian company will continue as the official compression wear provider for the Boomers and Opals. The partnership reflects a commitment to supporting world-class athletes. Roger Hawke, Owner & CEO of BASE Compression, expressed the company's dedication to empowering athletes through performance and recovery. Together, they aim to elevate performance and achieve new heights of excellence.
• In July 2024, Aquatics GB announced its partnership with ISOBAR in a three-year innovation collaboration to enhance elite aquatic athletes' training and recovery using ISOBAR's compression technology. The partnership aims to customize compression wear for athletes and analyze its impact on performance. ISOBAR's CEO expresses confidence in the technology's positive effects, while Aquatics GB looks forward to integrating it into their high-performance program.

Compression Wear and Shapewear Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the compression wear and shapewear market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global compression wear and shapewear market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the compression wear and shapewear industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.